[vc_row][vc_column][vc_column_text]With such a high calibre of candidates nominated for our Rising Star Award this year, the judges have a tough job on their hands. The award recognises those talented individuals who are making a significant impact to the creativity and effectiveness of content-led advertising strategies early on in their careers.

A big congratulations to our five shortlisted nominees! Here’s why their companies thought they deserved to be nominated. The winner will be announced at the World Media Awards ceremony on Thursday 7th September.[/vc_column_text][vc_custom_heading text=”Rosie Duckworth, Account Executive, UM”][vc_single_image image=”22911″][vc_column_text]Rosie has been an integral part of the UM International team for about a year since she joined after university as an Account Executive. Impressing us right from the interview process, Rosie keeps shining with her brightness, curiosity and dedication to the work, her clients, and her team. Her positive attitude and strong work ethic have led her to become a rising star within her team as well as in the agency. UM are lucky to have her.

While Rosie’s contributions span multiple accounts, she recently played a vital role in launching a multi-market, multi-channel campaign for one of our biggest clients, Accenture. The launch was no easy feat as it came at a time where team capabilities were reduced, but Rosie brilliantly managed the process and ensured a smooth and timely launch.[/vc_column_text][vc_custom_heading text=”Tilman Henschke, Strategy Manager, Crossmedia UK”][vc_single_image image=”22912″][vc_column_text]Ever wished you could hire someone straight out of university who can take whatever you throw at them head on? We discovered that person in Tilman. He embraces new challenges and consistently leverages his knowledge to add value and interest to his role. From Account Management to Data Analyst and ultimately to Strategist, his positive attitude, combined with his natural intelligence, curiosity and humility, allows him to tackle any task and completely go beyond expectations.

Tilman has taken Crossmedia’s “Boutique at Scale” approach to a whole new level, ensuring that all work produced is tailored to clients and their objectives, resulting in the best possible outcomes while also challenging them to think differently. His thorough work for S&P Global includes analysing brand measurement studies and continuously adapting and refining details to help marketers demonstrate the value of paid advertising.[/vc_column_text][vc_custom_heading text=”Teodora (Teddy) Tepavicharova, Senior Programmatic Strategy Manager, Condé Nast “][vc_single_image image=”22913″][vc_column_text]Teddy is at the forefront of leading the strategic development of Condé Nast’s go-to-market approach for Programmatic. She has achieved unprecedented success by increasing the company’s digital revenue, making a significant contribution to the EMEA earnings.

Well respected and with numerous award-winning campaigns under her belt, Teddy has a reputation for driving results and business growth. Her deep knowledge allows her to incorporate bespoke strategic media solutions that deliver impressive results for global clients. Moreover, she serves as an internal and external strategic consultant, educating clients and agencies on Programmatic advertising.

An industry speaker and a leading champion of diversity and inclusion, Teddy is a changemaker in the field. She also serves as a mentor in the OK! Mentorship program. Going above and beyond for the community, Teddy has been awarded a “Citizenship Award” and “Leadership Award” for initiating projects and events, fundraising thousands to support local and national charities.[/vc_column_text][vc_custom_heading text=”Sakshi Bhambhani, Digital Director, OMD”][vc_single_image image=”22914″][vc_column_text]Sakshi joined the international OMD team as Senior Manager in 2021, after moving from India to London during the Pandemic. Since then, she has elevated agency and client profiles by translating her passion points around people, culture, Data, and Tech into tangible business outcomes. Sakshi has been crucial in driving digital transformation for OMD’s global clients.

Beyond Data and Tech, she is passionate about people and culture and has developed agency-wide training promoting DEI solutions and comprehensive onboarding programs for graduates entering the media world. She has also mentored four female graduates with their career planning.

Her impact speaks for itself: Within a year, Sakshi was promoted to Digital Director, was named the agency’s MVP (Most Valuable Player), and also received an award for ‘Best Client Impact’ after opening new revenue workstreams that are producing excellent results.[/vc_column_text][vc_custom_heading text=”Obinna Iwuji, Content Partnership Manager, Wavemaker”][vc_single_image image=”22915″][vc_column_text]Since joining Wavemaker at the end of 2020, Obinna has taken on leadership of the employee resource group, Wavemaker Roots. He leads a team of 12 people who create opportunities for growth for Wavemaker employees by organising public speaking workshops. The sessions aim to support women and people of colour to boost their confidence when presenting publicly and teaches them how to create their personal brand.

As a result, Obinna has fostered a community of people interested in cultural inclusion in advertising. With this, he has contributed to client pitches and brainstorms, created several community events – from fundraisers to public speaking workshops – and established opportunities for employee growth through the creation of mentorship programs. These events have people as senior as the Global CEO dedicating time to mentoring mid to junior level employees.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]

Strong Increase Across Corporate Influencer, Financial Services and Rising Star Categories

London, Tuesday 27th June: The World Media Group has announced the shortlist for the 2023 World Media Awards (WMAs), which showcase the best in international content-driven, cross-border advertising. The awards drove strong international interest across APAC, EMEA and the Americas attracting entries from Belgium, Canada, Chile, France, Germany, Ireland, Singapore, Turkey, UK and the USA, UAE to highlight a few.

This year, entries increased by 100% in the Corporate Influencer category and 63% in the Financial Services category compared to last year. Entries for the Rising Star category – introduced last year to recognise talented individuals who are making a significant impact to the creativity and effectiveness of content-led advertising strategies early on in their careers – have more than doubled.

The shortlist, which includes a wide variety of renowned brands, was decided by an international team of 39 heavyweight jurors from leading advertisers, agencies and publishers. The jury’s make up reflects the vital importance of collaboration between all three parties when creating effective content-driven marketing campaigns. This year’s Co-chairs are Jerry Daykin, Head of Global Media, Beam Suntory and Natasha Byrne, Managing Partner, UM. You can see the full list of judges here.

“I was delighted to see so many high-quality entries which were insight-led and data-driven across all categories, but it was particularly interesting to see such an increase in strong campaigns from the Financial Services sector, perhaps a reflection of the need for financial institutions to set themselves apart from the competition in the current economic climate,” said Natasha Byrne, Managing Partner, UM.

“The number of strong candidates competing for this year’s Rising Star award blew me away,” said Jerry Daykin, Head of Global Media, Beam Suntory. “Shortlisting this impressive list of entries was tough, but it gives me confidence that brands are in safe hands for years to come. This next generation of savvy marketers are already showing such innovation with their contributions to international, content-led, advertising, it’s truly inspiring.”

World Media Awards Event: The final category winners will be announced during an exclusive live ceremony at the Ham Yard Hotel in London on Thursday 7th September 2023 The winner of this year’s prestigious Grand Prix Award will also be announced on the night, joining brands such as Johnnie Walker, London & Partners, Malaria No More, Shell, Sonos and Tata Motors, who have taken home the prize in previous years.

Winners’ Perks: The Awards are unique in that all winners not only walk away with a trophy and kudos on the night, but will also see their work celebrated in an exclusive worldwide advertising campaign valued at €750k+ which will run across the World Media Group’s leading international media brands comprising The Atlantic, BBC News, Insider, The Economist, Forbes, Fortune, National Geographic, Reuters, Politico Europe, The New York Times, The Smithsonian, TIME, The Wall Street Journal and The Washington Post.

The 2023 shortlist is as follows:

Automotive

Brand / Campaign Entered by
Audi – Audi Future | 4ward | Sustainability TIME
VolkswagenThe Force Is Strong, United! PHD Germany
Volkswagen Group – MMP: Multi Brand Activation Omnicom Group
Volkswagen ID. Buzz – Feeling The Force Of A Perfect Partnership PHD and Scholz&Friends

Corporate Influencer

Brand / Campaign Entered by
Brand Scotland – Scotland: More Than You Thought BBC StoryWorks
Haleon– The Health Inclusivity Index Economist Impact
Iberdrola – The Power Playbook: How Leaders Use Renewables The Trust at The Wall Street Journal | Barron’s Group
Iberdrola – Building A Green Energy Major Headland Consultancy
Maersk –Discover New Paths Havas Business

Financial Services

Brand / Campaign Entered by
Invest Europe– A Different Angle: Funding people, With Purpose Invest Europe
iShares by BlackRock– Index More Mindshare
PGIM – OutFront Reuters
Visa – Protecting Gamers Protects Visa Starcom Worldwide
Visa – Visa: The Right Way To Right Attention Starcom Worldwide

Luxury & Lifestyle

Brand / Campaign Entered by
adidas– Ozworld EssenceMediacom
Birkenstock – Birkenstock & The New York Times Advertising “Ugly for a Reason” The New York Times Advertising
Boucheron– Media Beyond Gender iProspect Global

Media & Entertainment

Brand / Campaign Entered by
Bumble – Brand Anthem Havas Media Group London
PlayStation– # GameTok EssenceMediacom
Reuters – Reuters NEXT Thomson Reuters

Technology & Telecoms

Brand / Campaign Entered by
Dell – Dell x VMware x CIO: Be Ready For The Future Foundry, an IDG, Inc. company
Deutsche Telekom AG – #WhatWeValue: Embracing Volunteerism With Gen Z Mindshare GmbH
Samsung Galaxy Z Flip 4 – Samsung Galaxy: Flipping Perceptions With StemDrop Starcom Worldwide

Travel & Tourism

Brand  / Campaign Entered by
Abu Dhabi TourismAbu Dhabi Unwrapped: A Sonic Travel Guide BBC StoryWorks
Cymru Wales (Welsh Government) – Wales To The World Orchard Media and Events
Let’s Do London 2022 – Let’s Do London Wavemaker Global
Travel Manitoba– Canada’s Heart Is Calling Travel Manitoba

Specialist Categories:

Brand & Media Owner Partnership

Brand / Campaign Entered by
Birkenstock – Birkenstock & The New York Times Advertising “Ugly for a Reason” The New York Times Advertising
DP World – Trade In Transition Economist Impact
Kyndryl – Profiles Of Progress Economist Impact
Target – Remezcla + Target Remezcla

Rising Star

Name Company
Tilman Henschke   Crossmedia
Teodora Tepavicharova Condé Nast
Sakshi Bhambhani OMD EMEA
Rosie Duckworth UM
Obinna Iwuji Wavemaker

Social Good

Brand / Campaign Entered by
Deutsche Telekom AG – #WhatWeValue: Embracing Volunteerism With GenZ Mindshare GmbH
Haleon– The Health Inclusivity Index Economist Impact
Leaps by Bayer–Crossing The Line BBC StoryWorks
Samsung – Putting Samsung Live Recommerce At The Heart Of World Environment Day Starcom Worldwide

For full details of shortlisted entries go to https://world-media-group.com/awards/2023-shortlist/

#ENDS#.

Media contact:

Charlotte Panther T: 07834 431206 or E: Charlotte@world-media-group.com

About The World Media Group

The World Media Group is a strategic alliance of leading international media organisations that connects brands with highly engaged, influential audiences in the context of trusted and renowned journalism. Its members include The Atlantic, BBC News, The Economist, Forbes, Fortune, Insider, National Geographic, Politico Europe, Reuters, The New York Times Company, The Smithsonian, TIME, The Wall Street Journal and The Washington Post, and partners Brand Metrics, Dianomi and Smartology. To find out more about the World Media Group, please visit www.world-media-group.com.

[vc_row][vc_column][vc_column_text]

Rising Star’ entries wow the judges as the quality of overall submissions increases

London, Wednesday 29th June: The World Media Group has announced the shortlist for the 2022 World Media Awards (WMAs), which showcase the best in international content-driven, cross-border advertising. The awards attracted interest across APAC, EMEA and the Americas with entries from Belgium, France, Germany, Ireland, Japan, Malaysia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, UAE, UK and the USA.

This year saw the entries double in both the Automotive and Social Good categories, while Technology & Telecoms entries increased by 175% compared to last year. The judges were impressed by the strong showing of entries in the new ‘Rising Starcategory, introduced this year to recognise talented individuals who are making a significant impact to the creativity and effectiveness of content-led advertising strategies early on in their careers.

The shortlist, which includes renowned brands from across 40 different organisations, was determined by an international team of 39 heavyweight jurors from leading advertisers, agencies and publishers. The jury’s make up reflects the importance of collaboration between all three parties when creating effective content-driven marketing campaigns. This year’s Co-Chairs were Hamish Goulding, Head of Global Brand Strategy, HSBC and Ritu Lakhanpal, Managing Partner IPG MEDIA BRANDS. The full list of judges can be seen here.

Damian Douglas, President of the World Media Group and Managing Director EMEA, TIME said, “The World Media Group’s mission is to champion international trusted journalism and support the creation of engaging content – both editorially and commercially. We are delighted to see how many entries demonstrate the true power of storytelling through content-driven advertising in the right media environment. The number of impressive submissions for our new ‘Rising Star’ category is also encouraging – the future of the industry is clearly in safe hands!”

World Media Awards Event

The final category winners will be announced during an exclusive live ceremony at the Ham Yard Hotel in London on Thursday 8th September 2022. Shortlisted entrants will receive two free tickets to join the celebration as guests of the World Media Group, and additional tickets will be available for purchase. The winner of this year’s prestigious Grand Prix Award will also be announced on the night, joining previous Grand Prix winners London & Partners, Malaria No More UK, Shell, Sonos and Tata Motors as the ‘best of the best’.

€750k Worldwide Advertising Campaign for Winners

In addition to presenting awards to category winners on the night, the World Media Awards offer a unique prize. The winning entries are amplified in a worldwide advertising campaign valued at more than €750k running across the World Media Group’s leading international media brands. Members comprise The Atlantic, BBC Global News, Bloomberg Media, The Economist, The Financial Times, Forbes, Fortune, National Geographic, Insider, Politico Europe, Reuters, The New York Times Company, The Smithsonian, TIME, The Wall Street Journal and The Washington Post.

 

The 2022 shortlist is as follows:

Automotive

Brand / Campaign Entered by
Hyundai – A Better Way Warner Bros. Discovery with Havas Media Group
Hyundai – Journey To Ithaca BBC Studios (BBC StoryWorks)
Volkswagen – The New Polo Challenger Series: Conquering New Stadiums PHD Germany

Brand / Media Partnership

Brand/ Campaign Entered by
Accenture – Accenture Exchange Series And Partner Content Financial Times
De Beers Group – Okavango Eternal National Geographic
Infosys – The Sustainability Project Economist Impact
InLombardia and Grana Padano – Masters Of Lombardy BBC Studios (BBC Storyworks)

Corporate Influencer

Brand/ Campaign Entered by
A.P. Moller – Mærsk – The Upside Of Integrated Logistics Havas Business
EY – World Entrepreneur Of The Year™ Mediacom
Hitachi – COP26 Climate Change Innovation Reuters
Infosys – The Sustainability Project Economist Impact

Financial Services

Brand/ Campaign Entered by
Banco Santander – FootballCan 2041 Arena Media and Havas Spain
Citi – Treasury & Turbulence – Sanctions: The Makers & The Breakers Euromoney Institutional Investor
ING Wholesale Banking – Progress With Purpose The Trust: The Wall Street Journal | Barron’s Group
Lombard Odier Group – Revealing The Unexpected Value Of Nature Banque Lombard Odier & Cie SA
UBS – Tackling The Climate Crisis With The Visionaries Of Tomorrow T Brand, the content studio of New York Times Advertising

Lifestyle & Luxury

Brand/ Campaign Entered by
Johnnie Walker – The Ones Who… Keep Walking OMG Africa
Monkey Shoulder Whisky – ‘From Mixing Cocktails To Mixing Metaverse Beats’ iProspect Global
The Macallan & Bentley – Sharing Mastery: An Extraordinary Journey Into The Future Robb Report
Walpole – Love Letters From Britain BBC StoryWorks

Media & Entertainment

Brand/ Campaign Entered by
Reuters – The Source Reuters
Sony Pictures Entertainment – Spider-Man Swings To Global Success OMD EMEA

Rising Star

Aimee Carpenter Carat UK
Cristina Correa POLITICO Europe
Georgina Marshall BBC Studios (BBC Global News Advertising Sales)
Ella Solomon Wavemaker

Social Good

Brand/ Campaign Entered by
Banco Santander – FootballCan 2041 Arena Media and Havas Spain
For(bes) the Culture – State Of Black Entrepreneurship Forbes
Hyundai – Journey To Ithaca BBC Studios (BBC StoryWorks)
Infosys – The Sustainability Project Economist Impact
‘Girls Are Ready’ Red Border by TIME

Technology & Telecoms

Brand/ Campaign Entered by
Deutsche Telekom – Project Futureproof: From GenZ For GenZ Mindshare GmbH
Samsung – Creating Sustainably T Brand, the content studio of New York Times Advertising
Samsung Galaxy Z Flip3: Unfold Your World Starcom Worldwide
Samsung Galaxy S21 Ultra – The Phone Of The Year Captures The Man Of The Year Starcom Worldwide
Webex by Cisco – Powering Through The Pandemic With Mclaren Merkle B2B

Travel & Tourism

Brand/ Campaign Entered by
Brand Scotland – Many Brands Make Light Work – Collaboratively Building Scotland’s Brand At COP26 Carat UK
VisitScotland – Slow Up In Scotland The Walt Disney Company
Visit Sweden – Discover The Originals Mindshare

For full details of shortlisted entries go to https://world-media-group.com/awards/2022-shortlist/.

About The World Media Group
Championing International Trusted Journalism

The World Media Group is an alliance of leading global media organisations united in providing trusted and renowned journalism. Its members include The Atlantic, BBC Global News, Bloomberg Media, The Economist, The Financial Times, Forbes, Fortune, Insider, National Geographic, Politico Europe, Reuters, The New York Times Company, The Smithsonian, TIME, The Wall Street Journal and The Washington Post, and associate member Euromoney, and partners Permutive and Smartology. To find out more about the World Media Group, please visit www.world-media-group.com.

 

[/vc_column_text][/vc_column][/vc_row]