Search results for: Month: December 2015

Deutsche Telekom’s Gerhard Louw: Go ‘one level deeper’ to succeed with international ads

Gerhard Louw, one of the client judges at the World Media Awards has been interviewed by M&M Global and outlines his tips for succeeding with international advertising campaigns.

Over the past eight years Louw has overseen the telecommunication firm’s media and marketing strategy across 14 markets in Europe. If you would like recognition for a bold, creative campaign, with an engaging content idea at its heart – then it’s always worth reading what the judge thinks before you enter! Read the full interview

Why Content-Driven Advertising Needs Its Own Industry Awards

According to multiple studies including a report released early in 2015 by advertising insight firm ALF, ‘content’ was the area that most marketers expected to invest more in this year, with 80% putting big budgets into developing compelling content. So it’s clearly going to be huge growth area for advertisers and marketers, but how do you define ‘content’?

Read the full interview with Aaron Robinson, Director of Sales Development at The Wall Street Journal and Judge Of The World Media Awards.