[vc_row][vc_column][vc_column_text]Malaria No More UK Wipes Out the Competition at the 2021 World Media Awards

‘Drawing the Line Against Malaria to Help End it for Good’ Wins Grand Prix

London, Thursday 9th September 2021 – The World Media Group is pleased to announce the winners of the 2021 World Media Awards. Brands including Lombard Odier, The North Face, PlayStation, Samsung Galaxy, Shell, Can-Am On-Road, REWE Markt GmbH and Tourism Australia were amongst those receiving accolades for their impressive entries this year. Hosted by the World Media Group*, the World Media Awards, now in their sixth year, are the only global awards to recognise brands, agencies and media partners who, together, create the most effective cross platform, cross border, content-driven advertising campaigns.

The Grand Prix went to Malaria No More (MNM) UK for its Draw the Line campaign, which also won the award for Social Good, a new category introduced this year. The innovative campaign sought to galvanise the influential global youth audience to create a sense of a movement, encouraging world leaders to move malaria up the political agenda.

Partnering with Nigerian artist, activist and lawyer, Láolú Sebanjo, known worldwide for using his patterns to start conversations and shed light on important issues, MNM took inspiration from Africa’s oldest art form, traditional line painting, creating a ‘Muundo’ modular system that allowed people from all over the world to add their own line to a crowdsourced piece of art, a collective call to end malaria. This was accompanied by a video from acclaimed Nigerian music video director Meji Alabi, featuring the talent emanating from the African continent.

“Malaria No More UK wiped out the competition with its brilliant Draw the Line campaign which taps into the cultural zeitgeist around social activism and the new generation claiming their futures back from this deadly disease,” said Shula Sinclair, Global Head of Strategy, Spark Foundry and Co-Chair WMA Judges “MNM created a campaign that was authentic, allowed consumers to get involved, and delivered impressive results reaching over 540 million people. It has set an incredibly high standard as the first winner of our Social Good category and is well-deserving of this year’s Grand Prix award.

Damian Douglas, President of the World Media Group and Managing Director EMEA, TIME, said, “In my first year as president, I’ve been impressed by the quality of the shortlisted campaigns – the standard was incredibly high, and the judges had a tough job on their hands. It’s inspiring to see the many ways brands have used storytelling to stay connected with their audiences during a challenging year. I’m delighted we’ve been able to come together to celebrate their successes at the World Media Awards.”

A panel of 32 senior jurors from leading international advertisers, agencies and publishers co-chaired by Fabio Mancone, Chief Branding Officer and Partner at Lombard Odier Group and Shula Sinclair, Global Head of Strategy, Spark Foundry, were tasked with selecting the eight category winners and the Grand Prix winner from the many global submissions. The full list of judges can be seen here.

For more information on the World Media Awards and to see the winning entries in full click HERE

The winners of the World Media Awards 2021 are as follows:

#ENDS#

*About the World Media Group:

The World Media Group is a strategic alliance of leading international media organisations that connects brands with highly engaged, influential audiences in the context of trusted and renowned journalism. Its members include The Atlantic, BBC Global News, Bloomberg Media Group, Business Insider, The Economist, The Financial Times, Forbes, Fortune, National Geographic, Politico Europe, Reuters, The New York Times Company, TIME, The Wall Street Journal and The Washington Post, and associate member: The Smithsonian and partner: Permutive. Visit www.world-media-group.com for further information.[/vc_column_text][/vc_column][/vc_row]

[vc_row][vc_column][vc_column_text]London, 2nd September: The World Media Group today announced that Kaat Vanderheyde, Managing Director for Brand & Customer Experience Design at FedEx Express Europe, is the winner of the World Media Award (WMA) for Content Leadership & Innovation for 2021. This honour is awarded to the individual recognised by peers for talent in creating exemplary content-driven campaigns that demonstrate brand bravery, creativity, and innovation. Vanderheyde will receive her special award at this year’s WMAs celebration in September.

The WMA’s international jury, comprising 30 highly respected jurors from leading advertisers, agencies, and publishers, agreed that Kaat is an outstanding marketer and true visionary. As a marketer who fundamentally understands the power of branded content, she has developed deep partnerships with a variety of media owners. She made use of her experience and know-how over the past 18 months, when she saw the opportunity to invest storytelling capital in some of the positive stories to come out of a negative global event, the COVID-19 pandemic. Her bravery paid off with ‘Made on Earth’, a successful TV series, which was accompanied by a highly impactful advertising campaign.

“As always, the contenders for this year’s Content Leadership & Innovation Award, nominated by World Media Group members, have displayed brand bravery, creativity and innovation in pushing the boundaries of content marketing to achieve outstanding results,” said Belinda Barker, Chief Executive, The World Media Group. “During what was a challenging year for the media industry, Kaat impressed the jury with her deep understanding of branded content, and her brilliant initiative that shows the positive role FedEx played in the COVID crisis.”

 “2020 was an unprecedented year in which FedEx was at the heart of efforts to keep trade flowing and deliver life-saving vaccines around the world, as part of the global fightback against COVID-19. Teaming up with a trusted media partner to tell our story was more important than ever,” said Vanderheyde. “The standard of content-driven marketing campaigns is incredibly high across all the World Media Group brands, so it really is an honour for me to receive the World Media Award for Content Leadership & Innovation and for our team to see their incredible work recognised at this level. I’m looking forward to the Awards ceremony to see what the finalists in each sector have achieved during this challenging time.”

The World Media Awards showcase the world’s best content-driven, cross-border advertising campaigns. The final category winners will be announced during an exclusive live ceremony at the Ham Yard Hotel in London on Thursday 9^th September 2021 (COVID-19 restrictions permitting). The winner of this year’s prestigious Grand Prix Award will also be announced on the night, joining previous Grand Prix winners Sonos, Tata Motors, Shell, Fox, and London & Partners as the ‘best of the best’.

#ENDS#

About the World Media Group:

The World Media Group is a strategic alliance of leading international media organisations that connects brands with highly engaged, influential audiences in the context of trusted and renowned journalism. Its members include The Atlantic, BBC Global News, Bloomberg Media Group, Business Insider, The Economist, The Financial Times, Forbes, Fortune, National Geographic, Politico Europe, Reuters, The New York Times Company, TIME, The Wall Street Journal and The Washington Post, and associate member: The Smithsonian and partner: Permutive. Visit www.world-media-group.com for further information.[/vc_column_text][/vc_column][/vc_row]