[vc_row][vc_column][vc_column_text]A panel comprising the World Media Group’s top international journalists gathered in London earlier this week to report back on what went on behind closed doors at this year’s World Economic Forum in Davos. Chaired by Jonathan Birdwell, Interim Global head and Regional head of Europe, Middle East and Africa, Economist Impact, speakers included Suzanne Lynch, Chief Brussels Correspondent, POLITICO Europe; Jeremy Kahn, Senior Writer, Fortune; Ayesha Javed, Senior Editor, TIME; and Dharshini David, Global Trade Correspondent, BBC News.

The goal of the session was to provide the audience who didn’t attend Davos with ‘finger on the pulse’ insights into the conversations that took place around business and the economy.

Click here to watch the full discussion and hear the panel’s point of view on the following:

  • The economic climate – recession or no recession?
  • The outlook for the Ukraine war
  • Tech and innovation – the development of Chat GPT and AI
  • The Net Zero transition – are we still on track?
  • Crypto – what is its current standing?
  • Does Davos give a platform for countries with questionable human rights standards?
  • Diversity and profile – is Davos still relevant?

Setting the scene, Suzanne Lynch described Davos as a very ordinary little town in the middle of Switzerland, transformed to the centre of power once a year. Journalists have unfettered access to corporate and political leaders with the boundaries removed as everyone’s ferried around the town together in little cars.

The theme for this year was ‘Co-operation in a fragmented world’. Birdwell asked members of the panel whether that resonated or what their own takeaway headline would be.

According to Jeremy Kahn, there’s still not a lot of cooperation going on. “I think there’s a lot of people talking about the need for cooperation. And yet, this kind of acknowledgement that they are geopolitics coming into play and borders going up between countries, and a lot of highlighting of the difficulty of cooperation given the current environment.

“Governments are competing with each other, both for things like semiconductor production that is considered of geostrategic importance, but also even in clean energy. There’s quite a lot of competition between states about who’s going to offer what subsidies to what companies to get them there. All that was happening even though the highlight was supposed to be about how we all cooperate and work together on some of these problems.”

Although that may be true of the public discussions, Dharshini David believes that what’s going on behind closed doors is more positive. “When you talk to some of the corporate leaders who were there you realise it’s a bit like COP 27 – that when we talk about cooperation, what really matters is what’s going on in those rooms that are tucked away; the things that we don’t really see or hear when we’re there.

“And that progress is being made at that sort of granular level with corporate leaders from different countries coming together or meeting senior government ministers and saying we need to work together on this. That makes me quite hopeful for things that are being achieved at Davos, and also what could be translated into the year ahead.”

Ayesha Javed agrees that it remains a place to network where important conversations happen. “The networking and the closed-door conversation are really where it is most useful,” she says. “I heard Keir Starmer saying on a podcast that he would rather be in Davos than Westminster because he felt the conversations were much more productive!”

Is the WEF in Davos still a key facilitator in driving important discussions around business and the economy? Watch the full video here and decide for yourself.[/vc_column_text][/vc_column][/vc_row]

Organisers call out for ‘Rising Star’ nominations – the young talent making an impact today

London, Wednesday 18th January, 2023: The 2023 World Media Awards (WMAs) are open for entry today, offering ten categories to recognise the very best in cross platform, cross border, content-driven advertising. Hosted by the World Media Group, a strategic alliance of global publishers that promotes award-winning journalism and the role of international media, the WMAs are now in their eighth year.

Nominate your Rising Star!

In addition to the individual sector categories for content, the organisers are encouraging nominations for the Rising Star award, which recognises talented individuals who are making a significant impact to the creativity and effectiveness of content-led advertising strategies, early on in their careers.

 “The World Media Group supports inclusion and engagement across the media industry. The Rising Star Award was added to shine a spotlight on some of the talented young individuals who are pushing the boundaries of content marketing today,” said Damian Douglas, President of the World Media Group and Managing Director, EMEA, at TIME. “We encourage media owners, agencies and brands to put forward their Rising Stars, so we can recognise and reward their hard work and achievements in content-driven advertising.”

The World Media Awards offer a unique prize to each of the sector category winners. The winning entries are amplified in a worldwide advertising campaign valued at more than €750k running across the World Media Group’s leading international media brands. Members comprise The Atlantic, BBC Global News, The Economist, Forbes, Fortune, National Geographic, Insider, Politico Europe, Reuters, The New York Times Company, Smithsonian, TIME, The Wall Street Journal and The Washington Post.

Championing international trusted journalism

The WMAs are the only awards to celebrate the collaboration between brands, agencies and media partners to create powerful international content campaigns and are not for profit, with £50 of every £100 entry fee donated to Reporters Without Borders.

“The World Media Group is committed to championing and promoting the very best in trusted global journalism so we’re proud to have Reporters Without Borders as a partner,” said Belinda Barker, Chief Executive of the World Media Group. “The charity protects and supports journalism and freedom of speech around the world, a cause that reflects the ethos of the World Media Group member brands. We’re delighted that the World Media Awards can contribute to supporting this vital cause.”

 A panel of international judges

 To reflect the importance of collaboration in creating successful international, content-driven advertising campaigns, the independent jury is made up of heavy-weight judges from brands, agencies and media owners. Leading this year’s line-up are co-chairs Jerry Daykin, Head of Global Media, Beam Suntory and Natasha Byrne, Managing Partner, UM.

You can find out more about this year’s judges here.

How to enter 

You can enter the WMAs at https://worldmedia.awardsplatform.com/.

Campaigns must have intentionally targeted audiences in at least three countries and 75% of activity needs to have been implemented between January 2022 and March 2023. There is no requirement for campaigns to have run in any of the World Media Group brands. The closing date for entries is 18th May 2023.

Categories 

This year there are ten Award categories open for general entry including ‘Rising Star’ and ‘Social Good’, along with the Content Leadership & Innovation award, which invites nominations from WMG members. The jury will select the Grand Prix from amongst the following category winners:

  • Automotive
  • Brand & Media Owner Partnership
  • Corporate Influencer
  • Financial Services
  • Luxury & Lifestyle
  • Media & Entertainment
  • Technology & Telecoms
  • Travel & Tourism

Awards ceremony

The winners will be announced at an exclusive live ceremony on Thursday 7th September 2023. Shortlisted entrants will receive two free tickets to join the celebration as guests of the World Media Group, and additional tickets will be available for purchase.

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About The World Media Group
The World Media Group is a strategic alliance of leading international media organisations that connects brands with highly engaged, influential audiences in the context of trusted and renowned journalism. Its members include The Atlantic, BBC Global News, The Economist, Forbes, Fortune, Insider, National Geographic, Politico Europe, Reuters, The New York Times Company, The Smithsonian, TIME, The Wall Street Journal and The Washington Post, and partners Brand Metrics, Dianomi and Smartology. To find out more about the World Media Group, please visit www.world-media-group.com.

[vc_row][vc_column][vc_column_text]The Year Ahead in Media and Marketing
World Media Group members discuss the priorities for 2023

By Belinda Barker, Chief Executive of the World Media Group

When I sat down this time last year to write about 2022, things were looking up for marketers. Coming out of Covid, consumers were spending the money they’d saved during lockdown and a sense of normality had returned. Fast forward to February when news of Russia’s war in Ukraine hit and it appeared our optimism was short-lived.

After a summer of political unrest, we’re on the brink of another recession. So, what does all that mean for media and marketing? I asked World Media Group members how they think the current economic climate will affect our priorities in the year ahead.  To read the whole article click HERE[/vc_column_text][/vc_column][/vc_row]