[vc_row][vc_column][vc_column_text]The shortlist for The Media Leaders Awards 2022 has been announced. Duncan Chater, Head of Sales Europe, Bloomberg Media and WMG Director has been nominated for Media Leader of the Year by MediaTel. For the full article click HERE[/vc_column_text][/vc_column][/vc_row]
[vc_row][vc_column][vc_column_text]Our WMG Chief Executive was interviewed for Mediaspace’s first members daily video to kick off 2022.
“Get outside of your small world. We’re all living in these small boxes and there’s this great big enormous world happening out there. Find out what’s happening and get yourself creatively motivated and hopefully, 2022 is going to be a much, much more fun year for everybody.” –Belinda Barker, Chief Executive, World Media Group. Click HERE to listen to the interview in full.[/vc_column_text][/vc_column][/vc_row]
[vc_row][vc_column][vc_column_text]2021 has been a transition year and while many of us hoped there would be time to reflect, we moved instead into a period of frantic activity. As we enter 2022, will the enthusiasm that came out of the pandemic – to build back better, smarter and greener – hold true? We asked members of the World Media Group to get out their crystal balls and share their predictions on the political, commercial and technological trends that will shape 2022 and beyond. Read on to find out what WMG members, including The Atlantic, BBC Studios, The New York Times, Permutive, Reuters and Wall Street Journal | Barrons Group, are expecting from the year ahead.
For the full story click here[/vc_column_text][/vc_column][/vc_row]
[vc_row][vc_column][vc_column_text]World Media Group promotes the essential role of quality journalism
Media owners in show of unity following Covid-19 crisis
London, Tuesday 28th September, 2021 –
Imagine a World Without Trusted Media, a provocative short film from the World Media Group, launches this week to promote the essential roles filled by trusted media brands during the Covid-19 pandemic.
Amid the rise of partisan influencers, subjective bloggers and politically funded websites stoking prejudices, unscientific cures and unverified medicines, the adage that knowledge is power has never been so true.
WMG members have helped make sense of the novel coronavirus pandemic in real-time, ensuring Covid-19 became the most chronicled disease outbreak in history.
Newsrooms have worked around the clock to provide informed coverage. Expertly trained journalists and analysts have followed every aspect of the pandemic. From daily data analysis to promoting health and hygiene best practices, vaccinations and the socioeconomic implications.
“When the world turned upside down, and it became a matter of life and death, people turned to World Media Group brands for essential information,” says Belinda Barker, Chief Executive of the World Media Group.
“This was reflected in rocketing readers, users and viewers among our membership – including a 50 percent increase in unique monthly users across our quality news sites, to surpass a staggering 1.5 billion users at the height of the pandemic. In an age when Reporters Without Borders continues to track declines in press freedom around the world, support for the values of impartial, trusted world media brands with offices of trained journalists around the world has never been more important.”
Imagine a World Without Trusted Media was written by Arif Durrani, Executive Editor at Bloomberg Media Studios and produced by Danny Edwards at Foxred Video.
Sharing best-practice and insight
The World Media Group provides a platform to promote the values of trusted and renowned journalism and to share best-practice for the benefit of members and media professionals through a programme of live events, webinars, training opportunities and The Media Navigators podcast. Its Brand Advisory Board, a dedicated workshop programme with a group of clients in high-level leadership roles, is designed to build closer relationships between brands and World Media Group members, and to share insight and vision with the broader industry.
The World Media Awards
The World Media Group also hosts the annual World Media Awards, celebrating the very best in cross-platform, cross-border advertising. This year’s winners included global brands as diverse as Can-Am On-Road, Lombard Odier, PlayStation, REWE Markt GmbH, Samsung, Shell, The North Face and Tourism Australia. The Grand Prix winner, the best of the best, was also the first winner of the inaugural WMA Social Good category – Malaria No More UK. You can read more about the winning entries here.[/vc_column_text][/vc_column][/vc_row]
[vc_row][vc_column][vc_column_text]Malaria No More UK Wipes Out the Competition at the 2021 World Media Awards
‘Drawing the Line Against Malaria to Help End it for Good’ Wins Grand Prix
London, Thursday 9th September 2021 – The World Media Group is pleased to announce the winners of the 2021 World Media Awards. Brands including Lombard Odier, The North Face, PlayStation, Samsung Galaxy, Shell, Can-Am On-Road, REWE Markt GmbH and Tourism Australia were amongst those receiving accolades for their impressive entries this year. Hosted by the World Media Group*, the World Media Awards, now in their sixth year, are the only global awards to recognise brands, agencies and media partners who, together, create the most effective cross platform, cross border, content-driven advertising campaigns.
The Grand Prix went to Malaria No More (MNM) UK for its Draw the Line campaign, which also won the award for Social Good, a new category introduced this year. The innovative campaign sought to galvanise the influential global youth audience to create a sense of a movement, encouraging world leaders to move malaria up the political agenda.
Partnering with Nigerian artist, activist and lawyer, Láolú Sebanjo, known worldwide for using his patterns to start conversations and shed light on important issues, MNM took inspiration from Africa’s oldest art form, traditional line painting, creating a ‘Muundo’ modular system that allowed people from all over the world to add their own line to a crowdsourced piece of art, a collective call to end malaria. This was accompanied by a video from acclaimed Nigerian music video director Meji Alabi, featuring the talent emanating from the African continent.
“Malaria No More UK wiped out the competition with its brilliant Draw the Line campaign which taps into the cultural zeitgeist around social activism and the new generation claiming their futures back from this deadly disease,” said Shula Sinclair, Global Head of Strategy, Spark Foundry and Co-Chair WMA Judges “MNM created a campaign that was authentic, allowed consumers to get involved, and delivered impressive results reaching over 540 million people. It has set an incredibly high standard as the first winner of our Social Good category and is well-deserving of this year’s Grand Prix award.
Damian Douglas, President of the World Media Group and Managing Director EMEA, TIME, said, “In my first year as president, I’ve been impressed by the quality of the shortlisted campaigns – the standard was incredibly high, and the judges had a tough job on their hands. It’s inspiring to see the many ways brands have used storytelling to stay connected with their audiences during a challenging year. I’m delighted we’ve been able to come together to celebrate their successes at the World Media Awards.”
A panel of 32 senior jurors from leading international advertisers, agencies and publishers co-chaired by Fabio Mancone, Chief Branding Officer and Partner at Lombard Odier Group and Shula Sinclair, Global Head of Strategy, Spark Foundry, were tasked with selecting the eight category winners and the Grand Prix winner from the many global submissions. The full list of judges can be seen here.
For more information on the World Media Awards and to see the winning entries in full click HERE
The winners of the World Media Awards 2021 are as follows:
AUTOMOTIVE
Winner – Can-Am On-Road: Ladies, rule the road Entered by: Touché! Credited: Anomaly, Praytell
BRAND & MEDIA OWNER PARTNERSHIP
Winner — REWE Markt GmbH: A(I)ttack of the killer tomatoes Entered by: OMD Germany GmbH Credited: Ad Alliance
Highly Commended – Bad audio is bad business Entered by: The Trust: The Wall Street Journal | Barron’s Group Credited: Verizon Media
CORPORATE INFLUENCER
Winner – Shell: Pitch the future Entered by: MediaCom Credited: Vayner Media, UEG
FINANCIAL SERVICES
Winner – Lombard Odier: Transitioning to a CLIC economy Entered by: Lombard Odier Credited: Wavemaker, VMLY&R
LUXURY & LIFESTYLE
Winner – The North Face: Power further, together – Launching a trail running shoe during a pandemic Entered by: PHD Global Business Credited: Bigger., Mongoose, 1000heads, Runner’s World, 4running, Trails, Aktiv Laufen!, TrailRun, Like the Wind, Strava
MEDIA AND ENTERTAINMENT
Winner – PlayStation: PS5: 2020’s biggest entertainment launch Entered by: MediaCom Credited: Adam&Eve, GroupM SOCIAL GOOD
Winner – Malaria No More UK: Drawing the line against malaria to help end it for good Entered by: Dentsu
TECHNOLOGY AND TELECOMS
Winner – Samsung Galaxy A Series phone: Samsung #danceAwesome Entered by: Starcom (US & UK) Credited: R/GA, Wieden & Kennedy, TikTok
Highly Commended – Leading in enterprise cybersecurity with Kaspersky Entered by: Gyro Credited: Wall Street Journal, The Economist, FT, Wired, IDG, Tech Target, NME Europe, C’T, iX, Infosecurity TRAVEL AND TOURISM
Winner – Tourism Australia: LIVE from Aus Entered by: UM Sydney Credited: M&C Saatchi Sydney, Digitas Australia, Channel 10 Australia, Facebook, YouTube GRAND PRIX
Winner – Malaria No More UK: Drawing the line against malaria to help end it for good Entered by: Dentsu
CONTENT LEADERSHIP & INNOVATION
This award is for the individual recognised by peers for their talent in creating exemplary content-driven campaigns with brand bravery, creativity and innovation.
Winner – Kaat Vanderheyde, Managing Director for Brand & Customer Experience Design, FedEx Express Europe
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#ENDS#
*About the World Media Group:
The World Media Group is a strategic alliance of leading international media organisations that connects brands with highly engaged, influential audiences in the context of trusted and renowned journalism. Its members include The Atlantic, BBC Global News, Bloomberg Media Group, Business Insider, The Economist, The Financial Times, Forbes, Fortune, National Geographic, Politico Europe, Reuters, The New York Times Company, TIME, The Wall Street Journal and The Washington Post, and associate member: The Smithsonian and partner: Permutive. Visit www.world-media-group.com for further information.[/vc_column_text][/vc_column][/vc_row]
[vc_row][vc_column][vc_column_text]London, 2nd September: The World Media Group today announced that Kaat Vanderheyde, Managing Director for Brand & Customer Experience Design at FedEx Express Europe, is the winner of the World Media Award (WMA) for Content Leadership & Innovation for 2021. This honour is awarded to the individual recognised by peers for talent in creating exemplary content-driven campaigns that demonstrate brand bravery, creativity, and innovation. Vanderheyde will receive her special award at this year’s WMAs celebration in September.
The WMA’s international jury, comprising 30 highly respected jurors from leading advertisers, agencies, and publishers, agreed that Kaat is an outstanding marketer and true visionary. As a marketer who fundamentally understands the power of branded content, she has developed deep partnerships with a variety of media owners. She made use of her experience and know-how over the past 18 months, when she saw the opportunity to invest storytelling capital in some of the positive stories to come out of a negative global event, the COVID-19 pandemic. Her bravery paid off with ‘Made on Earth’, a successful TV series, which was accompanied by a highly impactful advertising campaign.
“As always, the contenders for this year’s Content Leadership & Innovation Award, nominated by World Media Group members, have displayed brand bravery, creativity and innovation in pushing the boundaries of content marketing to achieve outstanding results,” said Belinda Barker, Chief Executive, The World Media Group. “During what was a challenging year for the media industry, Kaat impressed the jury with her deep understanding of branded content, and her brilliant initiative that shows the positive role FedEx played in the COVID crisis.”
“2020 was an unprecedented year in which FedEx was at the heart of efforts to keep trade flowing and deliver life-saving vaccines around the world, as part of the global fightback against COVID-19. Teaming up with a trusted media partner to tell our story was more important than ever,” said Vanderheyde. “The standard of content-driven marketing campaigns is incredibly high across all the World Media Group brands, so it really is an honour for me to receive the World Media Award for Content Leadership & Innovation and for our team to see their incredible work recognised at this level. I’m looking forward to the Awards ceremony to see what the finalists in each sector have achieved during this challenging time.”
The World Media Awards showcase the world’s best content-driven, cross-border advertising campaigns. The final category winners will be announced during an exclusive live ceremony at the Ham Yard Hotel in London on Thursday 9th September 2021 (COVID-19 restrictions permitting). The winner of this year’s prestigious Grand Prix Award will also be announced on the night, joining previous Grand Prix winners Sonos, Tata Motors, Shell, Fox, and London & Partners as the ‘best of the best’.
#ENDS#
About the World Media Group:
The World Media Group is a strategic alliance of leading international media organisations that connects brands with highly engaged, influential audiences in the context of trusted and renowned journalism. Its members include The Atlantic, BBC Global News, Bloomberg Media Group, Business Insider, The Economist, The Financial Times, Forbes, Fortune, National Geographic, Politico Europe, Reuters, The New York Times Company, TIME, The Wall Street Journal and The Washington Post, and associate member: The Smithsonian and partner: Permutive. Visit www.world-media-group.com for further information.[/vc_column_text][/vc_column][/vc_row]
The Top 5 Issues that keep senior brand marketers up at night
Our newly formed Brand Advisory Board came together for a thought-provoking session this week. The group comprises key influencers in high-level leadership roles covering industry sectors such as energy, finance, luxury & lifestyle, technology and travel. Before the session, we asked each person to share what they felt were the main pain points brands are experiencing so that we could better understand how the World Media Group can support them. Here, in no particular order, are the top 5 issues currently keeping senior brand marketers up at night:
- More opportunities, fewer resources
The pressure and tension of having an increasing number of channels to evaluate while having to contend with less budget and fewer staff.
- Data and targeting uncertainties
The lack of accuracy around third-party data and the need to understand more about what the cookie-less future may look like.
- Developing creative content
A desire to bring back some of the creativity that’s been lost in the recent chase for clicks and numbers.
- Brand vs performance marketing
The battle for budget between short-term campaigns that generate immediate leads and quick ROI, versus longer-term brand building.
- Benchmarking and measurement around content in traditional media
Redefining benchmarks and best practice around branded content within trusted media brand environments to demonstrate the clear benefits over social media and digital-only platforms.
The World Media Group is looking forward to working closely with our Brand Advisory Board members over the next year to tackle some of these issues, and we’ll provide actionable insight into many of the topics above here on the website.
The World Media Group has partnered with Brixton Finishing School (BFS) to judge the ‘Social Good’ category at this year’s World Media Awards. BFS’s purpose is to disrupt how the Creative, Advertising and Marketing industries recruit talent. It supports diversity in the advertising community by offering training and placement to underrepresented groups (multi-cultural, working class, neuro diverse, female) in the industry.
Encouraging 18 – 25-year-olds with raw talent and untapped potential to apply for a place on its free 10-week programme, the BFS delivers a mixture of lessons and real-world advertising experience to prepare students for an entry level role in the communications industry.
This year’s cohort of BFS students will participate in the judging of the World Media Award’s new Social Good category. They will be immersed in a Masterclass led by Shula Sinclair, Global Head of Strategy at Spark Foundry and Co-Head Judge for the awards, and Belinda Barker, Chief Executive of the World Media Group.
The students will join the World Media Awards jury on Judging Day, where they’ll to listen to the shortlisted pitches and can pick the brains of the judges before casting their own vote to select the category winner. At the awards ceremony, one member of the cohort will join BFS Founder Ally Owen on stage to present the Social Good award.
“The BFS provides a brilliant platform to uncover and develop fresh talent,” said Belinda Barker, Chief Executive of the World Media Group. “We’re delighted to be partnering with them on the World Media Award for Social Good and hope the experience of being on the judging panel gives students a valuable insight into the industry.”
The introduction of the new Awards category reflects an increased focus on Social Good amongst brands following the pandemic, a key theme in the World Media Group’s annual Content Survey. The Social Good award recognises the potential for brands to combine storytelling with corporate action to influence social change around issues such as sustainability, the environment, poverty, and diversity and inclusion.
Strong showing of international entries despite a turbulent year for advertising
London, Tuesday 29th June: The World Media Group has announced the shortlist for the 2021 World Media Awards (WMAs), which showcase the best in international content-driven, cross-border advertising. Despite the disruption of the pandemic, the awards drove strong international interest across APAC, EMEA and the Americas attracting entries from Chile, Denmark, Germany, Japan, Spain, UK and the USA to highlight a few.
The shortlist, which includes a wide variety of renowned brands, was determined by an international team of more than 30 heavyweight jurors from leading advertisers, agencies and publishers. The jury’s make up reflects the vital importance of collaboration between all three parties when creating effective content-driven marketing campaigns. This year’s Co-Chairs were Fabio Mancone, Chief Branding Officer and Partner at Lombard Odier Group and Shula Sinclair Global Head of Strategy, Spark Foundry. The full list of judges can be seen here.
Damian Douglas, President of the World Media Group and Managing Director EMEA, TIME said, “Last year was challenging in many ways and the media and marketing industries weren’t exempt from this so we are both surprised and delighted to see such strong contributions from all over the world – in terms of the quality and quantity of entries. It’s inspiring to see so many brands using storytelling to stay connected with their audiences, even in the midst of a pandemic. The campaigns demonstrate how content-driven advertising in the right media environment plays such an important role in bringing stories to life.”
World Media Awards Event: The final category winners will be announced during an exclusive live ceremony at the Ham Yard Hotel in London on Thursday 9th September 2021 (Covid restrictions permitting). The winner of this year’s prestigious Grand Prix Award will also be announced on the night, joining previous Grand Prix winners, Sonos, Tata Motors, Shell, Fox and London & Partners as the ‘best of the best’.
Winners’ Perks: The Awards are unique in that all winners not only walk away with a trophy and kudos on the night, but will also see their work celebrated in an exclusive worldwide advertising campaign valued at €650K+ which will run across the World Media Group’s leading international media brands comprising The Atlantic, BBC Global News, Bloomberg Media Group, Business Insider, The Economist, The Financial Times, Forbes, Fortune, National Geographic, Reuters, Politico Europe, The New York Times, TIME, The Wall Street Journal and The Washington Post.
The 2021 shortlist is as follows:
Automotive
| Brand / Campaign | Entered by |
| Can-Am On-Road – Ladies, rule the road | Touché! |
| Toyota – Scoring the ‘Perfect 10’ for Toyota’s biggest sales model | m/SIX |
| Polestar – The under 30 drive | Forbes |
| Hyundai Motor Company: H2 economy | Bloomberg Media Studios |
Brand / Media Partnership
| Brand/ Campaign | Entered by |
| Samsung: The human touch | The Trust: The Wall Street Journal | Barron’s Group |
| EPOS – Bad audio is bad business | The Trust: The Wall Street Journal | Barron’s Group |
| REWE Markt GmbH – A(I)ttack of the killer tomatoes | OMD Germany GmbH |
| Iberdrola – Power to change | The Trust: The Wall Street Journal | Barron’s Group |
| Samsung Galaxy A Series phone – Samsung #danceAwesome | Starcom (US & UK) |
Corporate Influencer
| Brand/ Campaign | Entered by |
| Shell – Pitch the future | Mediacom |
| Maersk – Setting a new course for growth | Havas International |
| EPOS – Bad audio is bad business | The Trust: The Wall Street Journal | Barron’s Group |
| NTT – Building the future | The Trust: The Wall Street Journal | Barron’s Group |
| Veolia – A new vision for plastic | The New York Times |
Financial Services
| Brand/ Campaign | Entered by |
| Wells Fargo – The way ahead | Bloomberg Media Studios |
| ING Wholesale Banking – Transforming business | Insider |
| UBS – Illuminate, educate, reciprocate media strategy | Spark Foundry Worldwide |
| UBS – Serious about sustainable investing | The Trust: The Wall Street Journal | Barron’s Group |
| Lombard Odier – Transitioning to a CLIC economy | Lombard Odier |
| Refinitiv – Trade secrets | Financial Times |
Lifestyle, Luxury & Fashion
| Brand/ Campaign | Entered by |
| The North Face – Power further, together – Launching a trail running shoe during a pandemic | PHD Global Business |
| Samsung Galaxy Fold 2 – Look again at the Galaxy Fold | Starcom Worldwide |
| Bumble – Building brand buzz in lockdown | Havas International |
| Meetic – Re-humanizing digital relationships | Havas Media Group |
| Triumph – A triumph for Triumph | Wavemaker |
Media & Entertainment
| Brand/ Campaign | Entered by |
| beIN SPORTS – Love it like the first time | VMLY&R Miami |
| Sony Pictures Entertainment – Bad Boys for Life – Re-energising the franchise | OMD EMEA |
| Electronic Arts – FIFA win as one | m/SIX |
| PlayStation – PS5: 2020’s biggest entertainment launch | MediaCom |
Social Good
| Brand/ Campaign | Entered by |
| Malaria No More UK – Drawing the line against malaria to help end it for good | Dentsu |
| Can-Am On-Road – Ladies, rule the road | Touché! |
| Corteva Agriscience – Follow the Food season 2 | BBC Global News |
| Samsung—Samsung out of the box | Starcom |
| WWF Chile – Footprints of extinction | Inbrax |
Technology & Telecoms
| Brand/ Campaign | Entered by |
| Deutsche Telekom – “What we do next”: Celebrating Gen Z’s online activism | Mindshare Germany |
| Samsung Galaxy A Series phone – Samsung #danceAwesome | Starcom (US & UK) |
| Kaspersky – Leading in enterprise cybersecurity with Kaspersky | Gyro |
| Microsoft – Microsoft Teams for today, Teams for tomorrow, Teams for all | Carat |
Travel & Tourism
| Brand/ Campaign | Entered by |
| Tourism Australia – LIVE from Aus | UM Sydney |
| Department of Culture and Tourism – Abu Dhabi – Abu Dhabi unwrapped | BBC Global News |
| Marriott Bonvoy International – Trigger the escape | Spark Foundry |
| Kaunastic routes – Kaunas IN | Kaunastic routes |
For full details of shortlisted entries go to https://world-media-group.com/finalists-2021/
Brands must use the momentum of the pandemic to shift from profit to purpose.
To view this article by Damian Douglas, Managing Director EMEA, Time and President of The World Media Group, click https://mediacatmagazine.co.uk/its-time-for-real-world-actions/