Category: Latest thinking

London & Partners Wins Top Prize at Inaugural World Media Awards 2016

The winners of the first annual World Media Awards were announced last night at an exclusive VIP event held at The Ham Yard Hotel in London. The World Media Awards, launched by the World Media Group* give recognition to the advertisers and agencies that are creating the best international content-driven advertising campaigns in the world.

A panel of senior international media experts selected from major brands, agencies and media owners chose seven category winners and one Grand Prix winner from amongst the many entries that poured in from across the globe.

The biggest winner on the night was London & Partners whose ‘Official Guest of Honour’ campaign, created by Brooklyn Brothers, picked up the World Media Awards Grand Prix as well as the World Media Award for Travel & Tourism. The team are pictured with their award.

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London & Partners scoops Grand Prix at inaugural World Media Awards

London & Partners, the promotional body for the UK capital, took the top prize at last night’s (16 march) inaugural World Media Awards.

Senior figures from the international media industry gathered at The Ham Yard Hotel in London to discover the winners of this year’s awards, which recognise the best in international content-driven advertising campaigns.

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The World Media Awards 2016 Shortlist

World Media Awards Automotive

Brand Entry Title Leading Agency
Bentley Championing Extraordinary Women PHD International
Landrover My Land MEC MENA (credits to Wunderman MENA)
Lexus Striking Angles ZenithOptimedia International
Renault KADJAR Companion App OMD (credits to Mobile5)

World Media Award Corporate Brand Promotion

Brand Entry Title Leading Agency
AXA Through Research, Protection
EY Global CFO Council EI Agency
Sensodyne Future Now PHD International (credits to Drum)
Shell The Great Energy Challege: #makethefuture Mediacom Worldwide (credits to DDB Hamburg GmbH, webgueril GmbH)

World Media Award Financial Services

Brand Entry Title Leading Agency
Deutsche Bank Corporate Treasury Programme EI Agency
HSBC The World Is My Oyster Mindshare Worldwide
UBS Life’s Questions Starcom Mediavest Group (credits to Publicis, Poke)
VISA Rental Bike OMD China (credits to BBDO, Uncle)

World Media Award FDI & Economic Development Promotion

Brand Entry Title Leading Agency
ConnectIreland The Connect Ireland Community Action Plan
Ministry of Investment Egypt Ministry of Investment Egypt

World Media Awards Luxury Brands

Brand Entry Title Leading Agency
Diesel Smart Rebels Decoded Mindshare Worldwide
Mr Porter Making The World A More Stylish Place One Man At A Time Havas Media International
Pernod Ricard Chivas 25 Vizeum Global

World Media Awards Technology & Telecoms

Brand Entry Title Leading Agency
Deutsche Telekom AG Business Wall of Fame MediaCom (credits to MUW Saatchi & Saatchi)
Microsoft Corporation The Seven Natural Wonders of the World: On Location With National Geographic and Microsoft Lumia
Netflix Better Call Saul: You Fought The Law And YOU Won MEC Global Solutions
Vodafone GmbH 24 Hour Race From Nürburgring MEC GmbH
Vodafone GmbH I’ll Show You The World MEC GmbH

World Media Awards Travel & Tourism

Brand Entry Title Leading Agency
Airbnb Night At Starcom Mediavest Group
Hilton Be A Weekender OMD
London & Partners Official Guest of Honour Brooklyn Brothers
Marriott Courtyard Hotels Picture This MEC Global Solutions

 

Four questions to answer before creating and distributing content

Content is the most elastic word currently in use across the industry. It is used with increased frequency but with an inverse sense of clarity regarding its definition. Alex Altman, Managing Director at MEC Global Solutions & co-head judge of the World Media Awards defined four key questions we need to ask ourselves before creating and distributing content. Read the full article

3 key learnings from developing global content-driven marketing campaigns

So the deadline has passed and all of the entries are now in for the first World Media Awards. Thanks to all of you who have entered in our inaugural year and for the support of everyone who has helped us make them happen.

With nothing to do now but wait to see which campaigns have made the shortlist (to be announced mid February), Eva Barrett, Global Head of Brand Marketing Communications at Philips – and a World Media Awards judge – has given us her insight into how to plan for a successful cross-border content campaign:

Be clear on your audience

Before embarking on your content marketing campaign identify and understand your audience. Develop a clear brief for your media agency that outlines your key objectives and your audience. Ask for detailed insights into your audience’s media consumption behaviors, which publications are the most relevant for your audience and detailed analytics.

Understand the key priorities within your business and how they could develop into stories

Research, research, research. What are the most compelling areas within your business that allow you and the journalists from the publication to tell a story that your audience will find engaging and interesting?

Work directly with the publication

If the publication understands your business and your strategy they’re going to develop better content for you. Invite them to your key events, research and development meetings, they are journalists and they’re looking for a great story.

I’m sure we’ll see evidence of these three fundamentals of content-planning in the entries. Good luck to everyone who has taken the time to submit their work – we’ll be in touch very soon to let you know who’s in the running for one of our stunning awards.

The lowdown on creating award-winning content campaigns

Content. It’s a small word for a massively important element of marketing that has been embraced by advertisers and publishers alike.

Read the full article by Belinda Baker, outlining the key points of how to create award-winning content campaigns.

Belinda is owner of BSB Media and director of the World Media Group, which is currently running the World Media Awards for international content-driven advertising campaigns.

Q&As with the World Media Awards’ Judges

The World Media Awards is incredibly privileged to have a panel of judges at the top of their game and from an enviable array of advertisers, agencies and media owners. Every one of them has extensive experience and knowledge into what can make an international content-driven ad campaign rise from good to world-beating – and all are passionate about why these campaigns are such an important part of the mix for many international brands. Hence why they have agreed to be a part of the Awards this year. We have therefore asked them to give us their personal insight into why they feel these campaigns deserve recognition, and their tips for lifting them to the next level.

We have an exciting bank of interviews – both long and short – which we will be posting regularly so keep checking for new content. You may just get a nugget that could help you write a winning entry!

Damien Marchi, Global Head of Content at Havas Media Group

Kaylee King-Balentine, Director at TBrand Studio International, The New York Times

Chris Gottlieb, CMO at London and Partners

Alex Altman, Managing Director, MEC Global Solutions – London

Jane Grenier, Executive Director of Client Services at Quartz

Aaron Robinson, Director, Custom Content at The Wall Street Journal

Sonia Le Louarn, Chief Strategy Officer at Mindshare Lat

Niki Webb, CEO EMEA at FleishmanHillard, ContentWorks

Deutsche Telekom’s Gerhard Louw: Go ‘one level deeper’ to succeed with international ads

Gerhard Louw, one of the client judges at the World Media Awards has been interviewed by M&M Global and outlines his tips for succeeding with international advertising campaigns.

Over the past eight years Louw has overseen the telecommunication firm’s media and marketing strategy across 14 markets in Europe. If you would like recognition for a bold, creative campaign, with an engaging content idea at its heart – then it’s always worth reading what the judge thinks before you enter! Read the full interview

Why Content-Driven Advertising Needs Its Own Industry Awards

According to multiple studies including a report released early in 2015 by advertising insight firm ALF, ‘content’ was the area that most marketers expected to invest more in this year, with 80% putting big budgets into developing compelling content. So it’s clearly going to be huge growth area for advertisers and marketers, but how do you define ‘content’?

Read the full interview with Aaron Robinson, Director of Sales Development at The Wall Street Journal and Judge Of The World Media Awards.