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In the first of a series of interviews with World Media Awards 2017 judges, Nicky Owen, advertising specialist at Credit Suisse, offers advice about making a content marketing campaigns truly international.

Nicky has nearly 20 years international brand strategy experience across advertising, media, research and innovation agencies, and is now working client side in the global brand team at Credit Suisse.

She has developed comms strategy for some of the biggest brands in the world including American Express, Vodafone, Dove, HSBC, Tate, Sony and Nestle. Nicky is also a non-exec board member of The Akram Khan Dance Company, one of the world’s leading contemporary dance companies and based at Sadlers Wells, and has an MBA from Nottingham University Business School.

Read the full interview

London, Thursday 1st December, 2016: Entries for World Media Awards (hosted by the World Media Group*) have opened today. The global World Media Awards (WMAs) are the only awards that celebrate the effectiveness of cross platform, cross border, content-driven advertising.

How to enter: Entry to the WMAs at www.wm-awards.com is totally free but entrants have the option to make a voluntary donation to Reporters Without Borders. Ad campaigns must be content-driven and have intentionally targeted audiences in at least four countries, with 75% of activity having been implemented in 2016. All categories can be entered by advertisers and their media, PR and creative agencies while media owners are only permitted to enter the new Entertainment and Media category directly. There is no requirement for campaigns to have run in any of the World Media Group brands. The closing date for entries is Thursday 16th February 2017.

Judging: To reflect the importance of collaboration in creating successful international, content-driven advertising campaigns, the independent jury will number 30 heavy-weight judges from brands, agencies and media owners and is presided over by three Co-Heads: Ian Armstrong, Global Advertising General Manager, Jaguar Land Rover, Sanjay Nazerali, Global Chief Strategy Officer with Carat Global, and Raquel Bubar, Director T Brand Studio International at The New York Times. The full list of judges is available on the website.

Categories: There will be eight Award categories and a Grand Prix selected by the jury from amongst the category winners, as follows:

• Automotive
• Corporate Influencer
• Financial Services
• Foreign Direct Investment and Economic Development
• Lifestyle & Luxury
• (New) Media & Entertainment
• Technology and Telecoms
• Travel & Tourism

Winners’ perks: All category winners will see their work celebrated in an advertising campaign valued at €500K which will run across the World Media Group’s leading international media brands: The Washington Post, The Wall Street Journal, Time, Quartz, The New York Times, National Geographic, Newsweek, Fortune, Forbes, The Economist and Bloomberg. In addition, a number of the winning case studies will be published in the World Media Awards showcase on the World Media Group website.

Awards event: The winners of the Awards will be announced at the exclusive World Media Awards Reception at the Ham Yard Hotel in London on Thursday 6th April 2017. All shortlisted entrants will receive two free tickets to join the celebration as guests of the World Media Group, and additional tickets will be available for purchase.

Focus on the story, not the content tools, says Raquel Bubar, director of T Brand Studio International at The New York Times, and a head judge of the World Media Awards 2017.

In the accelerating media arms race that is brand content, The New York Times is widely seen as having skipped to the front.

The publisher’s T Brand Studio unit has won plaudits for its work with advertisers including Netflix, UBS, Cole Haan, GE and Philips, and is branching out into the world of virtual reality and augmented reality with specialist agency Fake Love.

In 2015, The New York Times launched an international T Brand Studio team in London, now led by director Raquel Bubar, who moved over from the New York content operation. A primary objective, says Bubar, is educating clients that they should begin with the story, rather than abstract aspirations of documentary films or flashy infographics.

“The first thing we need to do, as a team, is to sit down and brainstorm effective strategies and effective ideas. We always ask ourselves, ‘What is the story we are trying to tell?’” says Bubar.

“We do have a lot of clients coming to us that want a menu of options – they want a video, or they want an infographic, as they’ve seen we’ve done that kind of work for brands before. They want to come and ask us to do that exact thing, but about them. So it’s our job to educate brands, and our job to tell them the best way to tell their story in whatever medium that might be.”

Read the full interview

Lee masos organizadores de los premios que celebran la efectividad de la publicidad de contenidos en múltiples plataformas buscan extender la participación en América Latina.

World Media Group anunció que los World Media Awards (WMAs) van a volver por segundo año consecutivo en 2017 debido al gran éxito de su edición inaugural el año pasado.

Lee mas

The World Media Awards (WMA), established by the World Media Group to celebrate the best in international content-driven advertising, is to return for a second year.

Launched last year, the WMAs claims to be the only awards to reward effectiveness of cross platform, cross border, content-driven advertising. It is now looking to build on its first year, with M&M Global joining as an official partner.

The awards are divided into client categories, including Financial Services, Travel & Tourism, Foreign Direct Investment and Economic Development, Technology and Telecoms, Lifestyle & Luxury, Automotive, Corporate Influencer and (New) Media & Entertainment.  Read the full article

London, Tuesday 8^th November, 2016: The World Media Group has today announced that the World Media Awards (WMAs) will be back for a second year in 2017 following the success of their inaugural year in 2016. The global WMAs are the only awards that celebrate the effectiveness of cross platform, cross border, content-driven advertising.

Rupert Turnbull, President of the World Media Group and Vice President EMEA, Time Inc, says, “We could not have been more pleased with the breadth, depth, quality and geographical spread of entries to the World Media Awards in our first year – but we want to make year two even bigger and better.

“We are therefore delighted, once again, to have recruited a high calibre judging panel that extends across international advertisers, agency experts and editorial specialists, and to have extended entry categories too.  We hope that anyone involved in creating bold, creative strategies for engaging with international, influential audiences will enter and would love to see even more entries originating from all corners of the globe.”

How to enter: For the second year running, entry to the WMAs at www.wm-awards.com is totally free.  Entries open on Thursday 1^st December 2016 and all categories can be entered by advertisers and their media, PR and creative agencies while media owners are only permitted to enter the new Entertainment and Media category directly. Campaigns must have intentionally targeted audiences in at least four countries and 75% of activity needs to have been implemented in 2016. There is no requirement for campaigns to have run in any of the World Media Group brands. The closing date for entries is Thursday 16th February 2017.

Judging: To reflect the importance of collaboration in creating successful international, content-driven advertising campaigns, the independent jury will number over 20 heavy-weight judges from brands, agencies and media owners and is presided over by three Co-Heads: Ian Armstrong, Global Head of Advertising, Land Rover, Sanjay Nazerali, Global Chief Strategy Officer with Dentsu Aegis, and Raquel Bubar, Director T Brand Studio at the New York Times. The full list of judges is below.

Sanjay Nazerali comments, “We will be looking for work with a truly international reach and which creates debate, informs, inspires, engages with specific communities or otherwise really gets people talking. Campaigns which demonstrate innovative ways of weaving their story across multiple touchpoints will be highly regarded and, although great creativity is incredibly important, ultimately what we will need to see is proof of effectiveness. I’m really looking forward to judging these awards and getting the inside view on the world’s best cross-border, content-driven ad campaigns.”

Categories: There will be eight Award categories and a Grand Prix selected by the jury from amongst the category winners, as follows:

• Financial Services
• Travel & Tourism
• Foreign Direct Investment and Economic Development
• Technology and Telecoms
• Lifestyle & Luxury
• Automotive
• Corporate Influencer
• (New) Media & Entertainment

Winners’ perks: All category winners will see their work celebrated in an advertising campaign valued at €500K which will run across the World Media Group’s leading international media brands: The Washington Post, The Wall Street Journal, Time, Quartz, The New York Times, National Geographic, Newsweek, Fortune, Forbes, The Economist and Bloomberg. In addition, a number of the winning case studies will be published in the World Media Awards showcase on the World Media Group website.

Awards event: The winners of the Awards will be announced at the exclusive World Media Awards Reception at the Ham Yard Hotel in London on Thursday 6^th April 2017.  All shortlisted entrants will receive two free tickets to join the celebration as guests of the World Media Group, and additional tickets will be available for purchase.

Jury Members: The list of 27 judges from around the globe below is confirmed, with 3 more to be announced shortly.

Client

Alex Val, Marketing Communications Manager, Microsoft
Antoine Dubois, SVP Communication, Advertising, Social Media, Accor
Chris Carmichael, Former Head of International Media, HSBC
Gerhard Louw, International Media Management, Deutsche Telekom
Ian Armstrong, Global Head of Advertising, Jaguar Land Rover
Jenna Pelkey, Director, Global Media & Marketing Strategies, GE
Nick Graham, Global Director, Digital Marketing & Media, Huawei Technologies
Nicky Owen, Advertising Specialist, Credit Suisse

Agency

Alex Altman, Managing Director, Global Solutions, MEC
Beatrice Imbert, Managing Director, Global Clients, Optimedia Blue 449 Paris
Blake Cuthbert, Chief Digital Officer, OMD EMEA
James Morris, Global CEO, Stink
Jodie Stranger, President Global Network Clients, Starcom Mediavest Group
Jody Osborn, Co-founder, The Backscratchers
Marco Rimini, CEO, Mindshare Worldwide Central
Matt Woodford, Global Head of Client Services, Ptarmigan Media
Renata Spackova, Managing Director, Havas International
Sanjay Nazeral, Global Chief Strategy Officer, Dentsu Aegis

Media Owner

Alex Brownsell, Editor, M&M Global
Arif Durrani, Commercial Editor Europe EMEA, Bloomberg Media
Irene Mia, Global Editorial Director, Thought Leadership,The Economist
Ivan Bouso, Executive Producer, National Geographic
Jane Grenier, Executive Director, Client Services, Quartz
Jim Piercy, Creative Director, Custom Studios, The Wall Street Journal
Matt McAllester, Editor, Newsweek Europe
Paul Mikhailoff, Director EMEA, Forbes
Raquel Bubar, Director T Brand Studio, The New York Times

#ENDS#

Media contact: Susan Perolls at Loudmouth PR: T 020 7981 9858,

M 07904 236060, E susanp@loudmouthpr.co.uk

*About the World Media Group: It is a strategic alliance of the world’s leading publications which incorporates Bloomberg Media, The Economist, Forbes, Fortune, National Geographic, Newsweek, Quartz, The New York Times, TIME and The Wall Street Journal. Its aim is to promote award-winning journalism and the role of international media.