{"id":895,"date":"2017-03-16T16:01:10","date_gmt":"2017-03-16T16:01:10","guid":{"rendered":"http:\/\/sandbox.world-media-group.com\/?p=895"},"modified":"2017-03-16T16:01:10","modified_gmt":"2017-03-16T16:01:10","slug":"895-2","status":"publish","type":"post","link":"https:\/\/sandbox.world-media-group.com\/admin\/2017\/03\/16\/895-2\/","title":{"rendered":"Brand performance"},"content":{"rendered":"

The World Media Group<\/a>\u00a0(WMG), a strategic alliance of ten of the world\u2019s leading premium media brands, was conscious of the growing demand from advertisers for better viewability performance.\u00a0 In addition, in an era of fake news, it wanted to explore whether ads seen on trusted media websites were viewed more attentively by consumers.\u00a0 It therefore commissioned analysis to assess the overall performance of the inventory of WMG brands during Q3 2016.<\/p>\n

The overall aim of the analysis was to identify whether digital ad campaigns that appear in respected premium media brands – that invest in both quality journalism and quality campaign delivery -outperform industry benchmarks.\u00a0 The independent study was carried out by SaaS analytics and measurement company Moat.<\/p>\n

The results revealed that ad campaigns across the WMG inventory outperformed every single benchmark for that time period.\u00a0 Attention and viewability rates saw lifts up to 92% in some instances.<\/p>\n

Matt McAllester, Global Editor-in-Chief of Newsweek<\/em>, a member of the WMG, explains, \u201cReaders across all World Media Group titles have always trusted, valued and engaged with the high quality content we provide \u2013 and that trust is more important than ever when \u2018fake news\u2019 is, itself, making the headlines. The analysis results have validated the link between well written, properly researched journalism and the \u2018halo effect\u2019 brands experience when their ads are seen alongside it.\u201d<\/p>\n

The WMG brands comprise The Washington Post, Bloomberg Media, The Economist, Forbes, Fortune, National Geographic, Newsweek, The New York Times, TIME and The Wall Street Journal. These prestigious titles have received over 1000 major journalism awards, including 190 Pulitzer Prizes, between them.<\/p>\n

[wpfilebase tag=browser id=23 tpl=’large_thumb_list’ \/]<\/div>\n","protected":false},"excerpt":{"rendered":"

The World Media Group\u00a0(WMG), a strategic alliance of ten of the world\u2019s leading premium media brands, was conscious of the growing demand from advertisers for better viewability performance.\u00a0 In addition, in an era of fake news, it wanted to explore whether ads seen on trusted media websites were viewed more attentively by consumers.\u00a0 It therefore commissioned analysis to assess the overall performance of the inventory of WMG brands during Q3 2016.<\/p>\n","protected":false},"author":1,"featured_media":897,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nBrand performance - World Media Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandbox.world-media-group.com\/admin\/2017\/03\/16\/895-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand performance - World Media Group\" \/>\n<meta property=\"og:description\" content=\"The World Media Group\u00a0(WMG), a strategic alliance of ten of the world\u2019s leading premium media brands, was conscious of the growing demand from advertisers for better viewability performance.\u00a0 In addition, in an era of fake news, it wanted to explore whether ads seen on trusted media websites were viewed more attentively by consumers.\u00a0 It therefore commissioned analysis to assess the overall performance of the inventory of WMG brands during Q3 2016.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sandbox.world-media-group.com\/admin\/2017\/03\/16\/895-2\/\" \/>\n<meta property=\"og:site_name\" content=\"World Media Group\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-16T16:01:10+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2017\/03\/16\/895-2\/\",\"url\":\"https:\/\/sandbox.world-media-group.com\/admin\/2017\/03\/16\/895-2\/\",\"name\":\"Brand performance - World Media Group\",\"isPartOf\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2017\/03\/16\/895-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2017\/03\/16\/895-2\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2017-03-16T16:01:10+00:00\",\"dateModified\":\"2017-03-16T16:01:10+00:00\",\"author\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#\/schema\/person\/dbce826d62e52339ca626e54f2359b55\"},\"breadcrumb\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2017\/03\/16\/895-2\/#breadcrumb\"},\"inLanguage\":\"WMG-custom\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sandbox.world-media-group.com\/admin\/2017\/03\/16\/895-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"WMG-custom\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2017\/03\/16\/895-2\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2017\/03\/16\/895-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sandbox.world-media-group.com\/admin\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brand performance\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#website\",\"url\":\"https:\/\/sandbox.world-media-group.com\/admin\/\",\"name\":\"World Media Group\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sandbox.world-media-group.com\/admin\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"WMG-custom\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#\/schema\/person\/dbce826d62e52339ca626e54f2359b55\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"WMG-custom\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/eb3708cad1475a76adb01b961d3763fdd6866886f1172f6f17db7bb5bf1c8a82?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/eb3708cad1475a76adb01b961d3763fdd6866886f1172f6f17db7bb5bf1c8a82?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/sandbox.world-media-group.com\/admin\"],\"url\":\"https:\/\/sandbox.world-media-group.com\/admin\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brand performance - World Media Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sandbox.world-media-group.com\/admin\/2017\/03\/16\/895-2\/","og_locale":"en_US","og_type":"article","og_title":"Brand performance - World Media Group","og_description":"The World Media Group\u00a0(WMG), a strategic alliance of ten of the world\u2019s leading premium media brands, was conscious of the growing demand from advertisers for better viewability performance.\u00a0 In addition, in an era of fake news, it wanted to explore whether ads seen on trusted media websites were viewed more attentively by consumers.\u00a0 It therefore commissioned analysis to assess the overall performance of the inventory of WMG brands during Q3 2016.","og_url":"https:\/\/sandbox.world-media-group.com\/admin\/2017\/03\/16\/895-2\/","og_site_name":"World Media Group","article_published_time":"2017-03-16T16:01:10+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sandbox.world-media-group.com\/admin\/2017\/03\/16\/895-2\/","url":"https:\/\/sandbox.world-media-group.com\/admin\/2017\/03\/16\/895-2\/","name":"Brand performance - World Media Group","isPartOf":{"@id":"https:\/\/sandbox.world-media-group.com\/admin\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sandbox.world-media-group.com\/admin\/2017\/03\/16\/895-2\/#primaryimage"},"image":{"@id":"https:\/\/sandbox.world-media-group.com\/admin\/2017\/03\/16\/895-2\/#primaryimage"},"thumbnailUrl":"","datePublished":"2017-03-16T16:01:10+00:00","dateModified":"2017-03-16T16:01:10+00:00","author":{"@id":"https:\/\/sandbox.world-media-group.com\/admin\/#\/schema\/person\/dbce826d62e52339ca626e54f2359b55"},"breadcrumb":{"@id":"https:\/\/sandbox.world-media-group.com\/admin\/2017\/03\/16\/895-2\/#breadcrumb"},"inLanguage":"WMG-custom","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sandbox.world-media-group.com\/admin\/2017\/03\/16\/895-2\/"]}]},{"@type":"ImageObject","inLanguage":"WMG-custom","@id":"https:\/\/sandbox.world-media-group.com\/admin\/2017\/03\/16\/895-2\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/sandbox.world-media-group.com\/admin\/2017\/03\/16\/895-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sandbox.world-media-group.com\/admin\/"},{"@type":"ListItem","position":2,"name":"Brand performance"}]},{"@type":"WebSite","@id":"https:\/\/sandbox.world-media-group.com\/admin\/#website","url":"https:\/\/sandbox.world-media-group.com\/admin\/","name":"World Media Group","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sandbox.world-media-group.com\/admin\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"WMG-custom"},{"@type":"Person","@id":"https:\/\/sandbox.world-media-group.com\/admin\/#\/schema\/person\/dbce826d62e52339ca626e54f2359b55","name":"admin","image":{"@type":"ImageObject","inLanguage":"WMG-custom","@id":"https:\/\/sandbox.world-media-group.com\/admin\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/eb3708cad1475a76adb01b961d3763fdd6866886f1172f6f17db7bb5bf1c8a82?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/eb3708cad1475a76adb01b961d3763fdd6866886f1172f6f17db7bb5bf1c8a82?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/sandbox.world-media-group.com\/admin"],"url":"https:\/\/sandbox.world-media-group.com\/admin\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/sandbox.world-media-group.com\/admin\/wp-json\/wp\/v2\/posts\/895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sandbox.world-media-group.com\/admin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sandbox.world-media-group.com\/admin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sandbox.world-media-group.com\/admin\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sandbox.world-media-group.com\/admin\/wp-json\/wp\/v2\/comments?post=895"}],"version-history":[{"count":0,"href":"https:\/\/sandbox.world-media-group.com\/admin\/wp-json\/wp\/v2\/posts\/895\/revisions"}],"wp:attachment":[{"href":"https:\/\/sandbox.world-media-group.com\/admin\/wp-json\/wp\/v2\/media?parent=895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sandbox.world-media-group.com\/admin\/wp-json\/wp\/v2\/categories?post=895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sandbox.world-media-group.com\/admin\/wp-json\/wp\/v2\/tags?post=895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}