{"id":7953,"date":"2018-11-15T16:35:20","date_gmt":"2018-11-15T15:35:20","guid":{"rendered":"http:\/\/sandbox.world-media-group.com\/?p=7953"},"modified":"2018-11-15T16:35:20","modified_gmt":"2018-11-15T15:35:20","slug":"predicting-the-future-paris-15th-november-2018","status":"publish","type":"post","link":"https:\/\/sandbox.world-media-group.com\/admin\/2018\/11\/15\/predicting-the-future-paris-15th-november-2018\/","title":{"rendered":"Predicting the Future Paris – 15th November 2018"},"content":{"rendered":"

Predicting The Future<\/strong><\/p>\n

On 15th November the World Media Group and The Internationals hosted a Breakfast Briefing in Paris by focusing on: macro consumer trends, media and the future of journalism.<\/p>\n

Daniel Franklin, Executive Editor, The Economist \u2013 kicked off with his top 10 consumer predictions for 2019, a copy of his presentation can be downloaded HERE<\/a>:<\/p>\n

Few of the insights which really stuck out for me were: the predicted growth of Nigeria (larger than USA by 2050!), the decline of Silicon Valley as the sole power house for digital innovation, facial recognition in Chinese public toilets (yes, it is a thing), The Trump Show \u2013 Season 2.<\/p>\n

Matthew Knight, Strategist Partner, Foxlark Strategy \u2013 talked about how the rise in demand-led, service-led and solution-led businesses will lead to brand marketeers moving from being in reactive mode (a race to the bottom) to a more intuitive and purpose-driven way of behaving, and the shift from brands being \u2018storytellers\u2019 to becoming the \u2018story which people tell\u2019. Download a copy of Matthew\u2019s presentation HERE:<\/a><\/p>\n

The final session was fascinating. Emma Winchurch Beale was joined by a panel of 4 award winning journalists to discuss the future of journalism. The panel included Daniel Franklin, The Economist; Jennifer Shenker, The Innovator; Geraldine Amiel, Bloomberg and Simon Kuper, Financial Times.<\/p>\n

This was a wide-ranging discussion touching on:
\n\u2022 The implications of social media on freedom of speech as both a blessing and a curse; the need to re-establish the credibility of journalism with the public; the impact that Trump is having in making free speech more difficult in countries like, Turkey, Saudi Arabia and Russia; journalists being under greater pressure to improve accuracy.
\n\u2022 The evolutions of publishing models 1) media brands which connect with the Top 1% 2) \u2018Club\u2019 brands with a loyal following 3) the rest – which have no \u2018post advertising\u2019 funding model.
\n\u2022 Digitalisation for most quality publishers has been an opportunity to expand reach, but the need to deliver the same \u2018editorial values\u2019 across more and faster channels is a challenge.
\n\u2022 Digital has given editors a greater understanding of what stories engage readers (big surprise Corporate Takeovers isn\u2019t one of them), however, it is still a duty to ensure that even the most un-sexy but important stories still get written.
\n\u2022 The shift in the premium media brands business models in recent years from being ad driven to being subscription led with readers paying for content whether it be on or offline.<\/p>\n

Belinda Barker, 15th November 2018<\/p>\n","protected":false},"excerpt":{"rendered":"

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Daniel Franklin, Executive Editor, The Economist \u2013 kicked off with his top 10 consumer predictions for 2019, a copy of his presentation can be […]<\/p>\n","protected":false},"author":3,"featured_media":7955,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-7953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nPredicting the Future Paris - 15th November 2018 - World Media Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandbox.world-media-group.com\/admin\/2018\/11\/15\/predicting-the-future-paris-15th-november-2018\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Predicting the Future Paris - 15th November 2018 - World Media Group\" \/>\n<meta property=\"og:description\" content=\"Predicting The Future On 15th November the World Media Group and The Internationals hosted a Breakfast Briefing in Paris by focusing on: macro consumer trends, media and the future of journalism. 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