{"id":6707,"date":"2018-10-22T22:11:01","date_gmt":"2018-10-22T22:11:01","guid":{"rendered":"http:\/\/sandbox.world-media-group.com\/?p=6707"},"modified":"2018-10-22T22:11:01","modified_gmt":"2018-10-22T22:11:01","slug":"truth-to-power-adtech-has-to-stand-up-for-journalism","status":"publish","type":"post","link":"https:\/\/sandbox.world-media-group.com\/admin\/2018\/10\/22\/truth-to-power-adtech-has-to-stand-up-for-journalism\/","title":{"rendered":"Truth to power: Adtech has to stand up for journalism"},"content":{"rendered":"
\n
\n

The future of the press is in doubt. If you need an example of just how powerful fake news has become, remember August, when even seasoned journalists accepted at face value a spoof campaign ironically titled \u201cDon\u2019t believe every tweet\u201d, featuring bogus quotes from Twitter\u2019s chief executive Jack Dorsey.<\/h3>\n<\/div>\n<\/div>\n

The changes in journalism have not gone unnoticed by governments. At the risk of sounding flippant, journalism must be truly in crisis when politicians acknowledge that they need to support quality reporting to maintain democracy.<\/p>\n

But that\u2019s what we\u2019ve been seeing \u2013 culture secretary Jeremy Wright has said he would not rule out a tech tax for Google<\/a> and Facebook<\/a> to fund public interest journalism. That\u2019s similar to what the News Media Association, a newspaper trade body, has called for, suggesting that the duopoly pay a licence fee to publishers when their content is used.<\/p>\n

But governments can only go so far. And with trust in societal and political institutions on the decline, we need good journalism more than ever.<\/p>\n

This is a particular concern for the adtech industry \u2013 without media brands, we wouldn\u2019t exist. However much advertisers talk about creativity, people don\u2019t subscribe to The Economist for its advertising.<\/p>\n

We all know that, while media consumption is in flux, the press is and always has been part of a much larger cultural ecosystem. It\u2019s not something that exists in isolation.<\/p>\n

Those of us in media and advertising implicitly know that quality media outlets can charge a premium for their advertising, but now there\u2019s explicit evidence that context matters. Research by World Media Group, the body representing top media brands, shows that great journalism boosts ad performance (full disclosure: I sit on its board as an associate member).<\/p>\n

Quality media placements also solve advertiser headaches around ongoing brand safety challenges. While savvy marketing officers have always been wary about where their brand appears, social media has opened up a whole new world of risks.<\/p>\n

As a sector, our grubby supply chain has chipped away at the revenue received by news brands. It\u2019s too easy to say it\u2019s their fault for not reacting fast enough. That sounds like victim blaming. We\u2019ve not helped them by acting like the school bully and eating their lunch, leaving only crumbs behind.<\/p>\n

The bottom line is that the way the industry has reacted to the rise of the tech giants will have cost journalist jobs. Right now, journalism is under threat. In the UK, there are 6,000 fewer journalists than there were a decade ago, and newspaper revenue has more than halved.<\/p>\n

The UK government is so concerned that in March it launched the Caincross Review, to explore what protection is needed to ensure the future viability of the industry.<\/p>\n

Advertisers too need to stand up for a free press. If we want the privilege of decrying the latest abuse of power, in business or politics, we need to fund those who uncover it for us.<\/p>\n

Quality journalism is not cheap, it\u2019s not free, and it\u2019s a public service that isn\u2019t funded by the state. As it\u2019s crucial for democracy, we must fight for it. If we care about fairness, we need professional journalists.<\/p>\n

Published in CityAM 22\/10\/2018<\/a><\/p>\n

By Mark Bembridge<\/h4>\n
\n
\n
Mark\u00a0Bembridge is chief executive of ad tech firm Smartology.<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The future of the press is in doubt. If you need an example of just how powerful fake news has become, remember August, when even seasoned journalists accepted at face value a spoof campaign ironically titled \u201cDon\u2019t believe every tweet\u201d, featuring bogus quotes from Twitter\u2019s chief executive Jack Dorsey. The changes in journalism have not […]<\/p>\n","protected":false},"author":1,"featured_media":6709,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,37],"tags":[],"class_list":["post-6707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-thought-leadership"],"yoast_head":"\nTruth to power: Adtech has to stand up for journalism - World Media Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandbox.world-media-group.com\/admin\/2018\/10\/22\/truth-to-power-adtech-has-to-stand-up-for-journalism\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Truth to power: Adtech has to stand up for journalism - World Media Group\" \/>\n<meta property=\"og:description\" content=\"The future of the press is in doubt. If you need an example of just how powerful fake news has become, remember August, when even seasoned journalists accepted at face value a spoof campaign ironically titled \u201cDon\u2019t believe every tweet\u201d, featuring bogus quotes from Twitter\u2019s chief executive Jack Dorsey. The changes in journalism have not […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sandbox.world-media-group.com\/admin\/2018\/10\/22\/truth-to-power-adtech-has-to-stand-up-for-journalism\/\" \/>\n<meta property=\"og:site_name\" content=\"World Media Group\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-22T22:11:01+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2018\/10\/22\/truth-to-power-adtech-has-to-stand-up-for-journalism\/\",\"url\":\"https:\/\/sandbox.world-media-group.com\/admin\/2018\/10\/22\/truth-to-power-adtech-has-to-stand-up-for-journalism\/\",\"name\":\"Truth to power: Adtech has to stand up for journalism - World Media Group\",\"isPartOf\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2018\/10\/22\/truth-to-power-adtech-has-to-stand-up-for-journalism\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2018\/10\/22\/truth-to-power-adtech-has-to-stand-up-for-journalism\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2018-10-22T22:11:01+00:00\",\"dateModified\":\"2018-10-22T22:11:01+00:00\",\"author\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#\/schema\/person\/dbce826d62e52339ca626e54f2359b55\"},\"breadcrumb\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2018\/10\/22\/truth-to-power-adtech-has-to-stand-up-for-journalism\/#breadcrumb\"},\"inLanguage\":\"WMG-custom\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sandbox.world-media-group.com\/admin\/2018\/10\/22\/truth-to-power-adtech-has-to-stand-up-for-journalism\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"WMG-custom\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2018\/10\/22\/truth-to-power-adtech-has-to-stand-up-for-journalism\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2018\/10\/22\/truth-to-power-adtech-has-to-stand-up-for-journalism\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sandbox.world-media-group.com\/admin\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Truth to power: Adtech has to stand up for journalism\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#website\",\"url\":\"https:\/\/sandbox.world-media-group.com\/admin\/\",\"name\":\"World Media Group\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sandbox.world-media-group.com\/admin\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"WMG-custom\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#\/schema\/person\/dbce826d62e52339ca626e54f2359b55\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"WMG-custom\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/eb3708cad1475a76adb01b961d3763fdd6866886f1172f6f17db7bb5bf1c8a82?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/eb3708cad1475a76adb01b961d3763fdd6866886f1172f6f17db7bb5bf1c8a82?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/sandbox.world-media-group.com\/admin\"],\"url\":\"https:\/\/sandbox.world-media-group.com\/admin\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Truth to power: Adtech has to stand up for journalism - World Media Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sandbox.world-media-group.com\/admin\/2018\/10\/22\/truth-to-power-adtech-has-to-stand-up-for-journalism\/","og_locale":"en_US","og_type":"article","og_title":"Truth to power: Adtech has to stand up for journalism - World Media Group","og_description":"The future of the press is in doubt. If you need an example of just how powerful fake news has become, remember August, when even seasoned journalists accepted at face value a spoof campaign ironically titled \u201cDon\u2019t believe every tweet\u201d, featuring bogus quotes from Twitter\u2019s chief executive Jack Dorsey. The changes in journalism have not […]","og_url":"https:\/\/sandbox.world-media-group.com\/admin\/2018\/10\/22\/truth-to-power-adtech-has-to-stand-up-for-journalism\/","og_site_name":"World Media Group","article_published_time":"2018-10-22T22:11:01+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sandbox.world-media-group.com\/admin\/2018\/10\/22\/truth-to-power-adtech-has-to-stand-up-for-journalism\/","url":"https:\/\/sandbox.world-media-group.com\/admin\/2018\/10\/22\/truth-to-power-adtech-has-to-stand-up-for-journalism\/","name":"Truth to power: Adtech has to stand up for journalism - World Media Group","isPartOf":{"@id":"https:\/\/sandbox.world-media-group.com\/admin\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sandbox.world-media-group.com\/admin\/2018\/10\/22\/truth-to-power-adtech-has-to-stand-up-for-journalism\/#primaryimage"},"image":{"@id":"https:\/\/sandbox.world-media-group.com\/admin\/2018\/10\/22\/truth-to-power-adtech-has-to-stand-up-for-journalism\/#primaryimage"},"thumbnailUrl":"","datePublished":"2018-10-22T22:11:01+00:00","dateModified":"2018-10-22T22:11:01+00:00","author":{"@id":"https:\/\/sandbox.world-media-group.com\/admin\/#\/schema\/person\/dbce826d62e52339ca626e54f2359b55"},"breadcrumb":{"@id":"https:\/\/sandbox.world-media-group.com\/admin\/2018\/10\/22\/truth-to-power-adtech-has-to-stand-up-for-journalism\/#breadcrumb"},"inLanguage":"WMG-custom","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sandbox.world-media-group.com\/admin\/2018\/10\/22\/truth-to-power-adtech-has-to-stand-up-for-journalism\/"]}]},{"@type":"ImageObject","inLanguage":"WMG-custom","@id":"https:\/\/sandbox.world-media-group.com\/admin\/2018\/10\/22\/truth-to-power-adtech-has-to-stand-up-for-journalism\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/sandbox.world-media-group.com\/admin\/2018\/10\/22\/truth-to-power-adtech-has-to-stand-up-for-journalism\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sandbox.world-media-group.com\/admin\/"},{"@type":"ListItem","position":2,"name":"Truth to power: Adtech has to stand up for journalism"}]},{"@type":"WebSite","@id":"https:\/\/sandbox.world-media-group.com\/admin\/#website","url":"https:\/\/sandbox.world-media-group.com\/admin\/","name":"World Media Group","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sandbox.world-media-group.com\/admin\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"WMG-custom"},{"@type":"Person","@id":"https:\/\/sandbox.world-media-group.com\/admin\/#\/schema\/person\/dbce826d62e52339ca626e54f2359b55","name":"admin","image":{"@type":"ImageObject","inLanguage":"WMG-custom","@id":"https:\/\/sandbox.world-media-group.com\/admin\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/eb3708cad1475a76adb01b961d3763fdd6866886f1172f6f17db7bb5bf1c8a82?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/eb3708cad1475a76adb01b961d3763fdd6866886f1172f6f17db7bb5bf1c8a82?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/sandbox.world-media-group.com\/admin"],"url":"https:\/\/sandbox.world-media-group.com\/admin\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/sandbox.world-media-group.com\/admin\/wp-json\/wp\/v2\/posts\/6707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sandbox.world-media-group.com\/admin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sandbox.world-media-group.com\/admin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sandbox.world-media-group.com\/admin\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sandbox.world-media-group.com\/admin\/wp-json\/wp\/v2\/comments?post=6707"}],"version-history":[{"count":0,"href":"https:\/\/sandbox.world-media-group.com\/admin\/wp-json\/wp\/v2\/posts\/6707\/revisions"}],"wp:attachment":[{"href":"https:\/\/sandbox.world-media-group.com\/admin\/wp-json\/wp\/v2\/media?parent=6707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sandbox.world-media-group.com\/admin\/wp-json\/wp\/v2\/categories?post=6707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sandbox.world-media-group.com\/admin\/wp-json\/wp\/v2\/tags?post=6707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}