{"id":6283,"date":"2018-01-11T14:26:05","date_gmt":"2018-01-11T14:26:05","guid":{"rendered":"http:\/\/www.wm-awards.com\/?p=2813"},"modified":"2018-01-11T14:26:05","modified_gmt":"2018-01-11T14:26:05","slug":"qa-with-neil-wirasinha-svp-international-advertising-media-universal-pictures","status":"publish","type":"post","link":"https:\/\/sandbox.world-media-group.com\/admin\/2018\/01\/11\/qa-with-neil-wirasinha-svp-international-advertising-media-universal-pictures\/","title":{"rendered":"Q&#038;A with Neil Wirasinha, SVP International Advertising Media, Universal Pictures"},"content":{"rendered":"<p>Q&amp;A with Neil Wirasinha, SVP International Advertising Media\u00a0at Universal Pictures and also a judge for the World Media Awards which are now open for entries UNTIL 25TH JANUARY 2018. <a href=\"http:\/\/www.wm-awards.com\/how-to-enter\/\">You can enter here<\/a>.<\/p>\n<p><strong>General questions<\/strong><\/p>\n<p><strong>Q: What are you hoping for most when you judge the awards?<br \/>\n<\/strong>Neil: Real creativity in media \u2013 not a just placement of great creative, but the insight and process that delivers the right message in the right environment<\/p>\n<p><strong>Q:\u00a0What advice can you give potential entrants for creating a winning entry?<\/strong><br \/>\nNeil: Always know your strategy and how to execute it<\/p>\n<p><strong>Content\/native advertising questions<\/strong><\/p>\n<p><strong>Q:\u00a0What is the role of the media agency in content-driven advertising?<\/strong><br \/>\nNeil: Inherently know the audience you are trying to connect with, know how to have a compelling content relationship and how to measure the success and how to learn and repeat the process.<\/p>\n<p><strong>Q: What role does social media play in content-driven advertising campaigns?<\/strong><br \/>\nNeil: Social is a powerful connection with your customer and its important to try an understand its role and what it informs your about your customers. Be do not accept all data points as being equal some have a more direct influence than others. Understanding and evolving this dynamic is important<\/p>\n<p><strong>International planning questions<\/strong><\/p>\n<p><strong>Q: What three pieces of advice would you give a brand about to embark on a branded content campaign that needs to work across multiple countries\/regions?<\/strong><br \/>\nNeil: One size does not fit all, but similarities do exist<\/p>\n<p><strong>Q: How do you balance planning and implementation of cross-border branded content campaigns between \u2018local\u2019 offices and \u2018head office\u2019?<\/strong><br \/>\nNeil: Both have a role and it depends on the insights, ambition and content journey both HQ and Local teams are focussed on. The broader strategic thinking is often more central led and local markets are always best placed to maximise tactical thinking. The blend and phasing of both is important<\/p>\n<p><strong>About you<\/strong><\/p>\n<p>Q: Your favourite film?<br \/>\nNeil: The Goonies<\/p>\n<p>Q:Your favourite app for work? And for leisure\/personal use?<br \/>\nNeil: Citymapper<\/p>\n<p>Q:Your favourite drink?<br \/>\nNeil: Japanese Whisky<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Q&amp;A with Neil Wirasinha, SVP International Advertising Media\u00a0at Universal Pictures and also a judge for the World Media Awards which are now open for entries UNTIL 25TH JANUARY 2018. You can enter here. General questions Q: What are you hoping for most when you judge the awards? Neil: Real creativity in media \u2013 not a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2647,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,19,20],"tags":[],"class_list":["post-6283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards-news","category-interview","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Q&amp;A with Neil Wirasinha, SVP International Advertising Media, Universal Pictures - World Media Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandbox.world-media-group.com\/admin\/2018\/01\/11\/qa-with-neil-wirasinha-svp-international-advertising-media-universal-pictures\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Q&amp;A with Neil Wirasinha, SVP International Advertising Media, Universal Pictures - World Media Group\" \/>\n<meta property=\"og:description\" content=\"Q&amp;A with Neil Wirasinha, SVP International Advertising Media\u00a0at Universal Pictures and also a judge for the World Media Awards which are now open for entries UNTIL 25TH JANUARY 2018. 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