David Goodall, Managing Director\u00a0at Havas Media International and also a judge for the World Media Awards which are now open for entries UNTIL 25TH JANUARY 2018.\u00a0Find out how to enter<\/p>\n
General questions Q: What are you hoping for most when you judge the awards?<\/strong> Q:What advice can you give potential entrants for creating a winning entry?<\/strong> Content\/native advertising questions<\/strong><\/p>\n Q:Podcasts are having a \u2018golden moment\u2019 in content-driven advertising. What\u2019s driving their ascendance?<\/strong> Q:Repeatable content is a big trend right now \u2013 so how do you create a campaign that will bring consumers back again and again? And do brands need to start thinking and budgeting differently to sustain this kind of ongoing content creation, rather than using the traditional campaign model?<\/strong> Q:What are the killer questions an agency\/media owner should ask a client to ensure that their content brief is fit for purpose?<\/strong> International planning questions<\/strong><\/p>\n Q:What distinguishes the \u2018international\u2019 target audience from \u2018domestic\u2019 audiences \u2013 and how granular can you be in your media targeting?<\/strong> Q:Do some content platforms work more universally across multiple regions than others? E.g. does video work well everywhere but editorial content work better in some regions than others?<\/strong> About you:<\/strong><\/p>\n Q:Your dream holiday destination?<\/strong> Q:Your favourite film?<\/strong> Q:Your favourite app for work? And for leisure\/personal use?<\/strong> David Goodall, Managing Director\u00a0at Havas Media International and also a judge for the World Media Awards which are now open for entries UNTIL 25TH JANUARY 2018.\u00a0Find out how to enter General questions Q: What are you hoping for most when you judge the awards? DG: To see the gold standard of international media planning Q:What […]<\/p>\n","protected":false},"author":2,"featured_media":2671,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,19,20],"tags":[],"class_list":["post-6279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards-news","category-interview","category-news"],"yoast_head":"\n
\n<\/strong><\/p>\n
\nDG: To see the gold standard of international media planning<\/p>\n
\nDG:Make your entry clear, concise and make sure the excellence shines through, do not overload with information so that they key points are drowned out.<\/p>\n
\nDG: Unrivalled attention of the listener and something new and unexpected in a meaningful context<\/p>\n
\nDG: A strong link to the brand\u2019s heritage\/purpose and a scalable idea that works with an always on mindset<\/p>\n
\nDG: What are the KPIs? And can we measure it?<\/p>\n
\nDG: Depends on the target audience, generally speaking, the more affluent they are, the more alike they are<\/p>\n
\nDG: Video works well everywhere, editorial depends on country and TA<\/p>\n
\nDG: California<\/p>\n
\nDG: It\u2019s a wonderful life<\/p>\n
\nDG: Work = Twitter, personal = Instagram<\/p>\n","protected":false},"excerpt":{"rendered":"