{"id":6271,"date":"2018-01-05T15:01:49","date_gmt":"2018-01-05T15:01:49","guid":{"rendered":"http:\/\/www.wm-awards.com\/?p=2783"},"modified":"2018-01-05T15:01:49","modified_gmt":"2018-01-05T15:01:49","slug":"the-key-to-truly-engaging-content","status":"publish","type":"post","link":"https:\/\/sandbox.world-media-group.com\/admin\/2018\/01\/05\/the-key-to-truly-engaging-content\/","title":{"rendered":"The Key to Truly Engaging Content"},"content":{"rendered":"<p>MediaCom CCO, Americas and co-head judge for the World Media Awards Jon Gittings on what makes a great cross-border, content-driven ad campaign.<\/p>\n<p><i>Based in New York, Jon Gittings is Chief Strategy Officer, Americas at MediaCom where he oversees strategic product and output for existing and prospective clients across North and Latin America. He is also a Co-Head Judge for the World Media Awards which are now open for entries until 25th January 2018.\u00a0<\/i><a href=\"http:\/\/www.wm-awards.com\/how-to-enter\/\" target=\"_blank\" rel=\"noopener\"><b><u>You can enter here<\/u><\/b><\/a><i>. Here are his thoughts and advice to potential entrants on what makes for great cross-border, content-driven advertising campaigns and a little bit of insight into what makes him tick.<\/i><\/p>\n<p><b>About content:<\/b><\/p>\n<p><b>LBB&gt; Why should agencies\/advertisers enter the World Media Awards?<\/b><\/p>\n<p>JG&gt; Because it\u2019s a great platform to recognise the impact of global culture\/subcultures; because it represents social connectivity and influence across the world; these in turn drive the increasing ability of local trends to go global. All of which means that \u2018internationalism\u2019 in communications is alive and well and deserves to be celebrated.<\/p>\n<p>LBB&gt;\u00a0<b>What are you hoping for most when you judge the awards?<\/b><\/p>\n<p>JG&gt; Delivering effective global or multi-market work isn\u2019t easy. People will always push back with \u201cthat won\u2019t work in my market\u201d or behave in a \u201cnot invented here\u201d manner. The risk is that in an effort to appease stakeholders, global and multi-market work becomes bland or watered down. So above all, I\u2019m looking for work that has survived this process and remains distinctive, imaginative and excitingly effective.<\/p>\n<p>On top of that, I\u2019d like to see the usual suspect boxes ticked: is it culturally impactful, is it a frictionless consumer experience, is it a smart use of data et cetera?<\/p>\n<p><a href=\"https:\/\/lbbonline.com\/news\/the-key-to-truly-engaging-content\/\">READ THE FULL INTERVIEW<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MediaCom CCO, Americas and co-head judge for the World Media Awards Jon Gittings on what makes a great cross-border, content-driven ad campaign. Based in New York, Jon Gittings is Chief Strategy Officer, Americas at MediaCom where he oversees strategic product and output for existing and prospective clients across North and Latin America. He is also [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2677,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,20,37],"tags":[],"class_list":["post-6271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards-news","category-news","category-thought-leadership"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Key to Truly Engaging Content - World Media Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandbox.world-media-group.com\/admin\/2018\/01\/05\/the-key-to-truly-engaging-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Key to Truly Engaging Content - World Media Group\" \/>\n<meta property=\"og:description\" content=\"MediaCom CCO, Americas and co-head judge for the World Media Awards Jon Gittings on what makes a great cross-border, content-driven ad campaign. Based in New York, Jon Gittings is Chief Strategy Officer, Americas at MediaCom where he oversees strategic product and output for existing and prospective clients across North and Latin America. 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