Alex has over 20 years media experience having worked at some of the industries biggest and most successful agencies.<\/p>\n
He joined Global Solutions as London Managing Director in June 2013.\u00a0This 150 strong team are responsible for managing our multi-national\u00a0clients across the EMEA region and are heavily involved in all regional\u00a0new business opportunities. Global Solutions is a full service team\u00a0including specialists in strategy, digital, research, analytics and client\u00a0Servicing.<\/p>\n
Why should agencies\/advertisers enter the World Media Awards?<\/strong><\/span> What will you be looking for from the entries?\/What will make a winning entry?\/What does great branded content look like?<\/span><\/strong> Why should advertisers use branded content \u2013 what is it best suited to achieve?<\/span><\/strong>
\nAlex:<\/span> The WMAwards are the leading International awards seeking to recognise cross border, content oriented work. It is the best opportunity we have to judge ourselves against our peers<\/p>\n
\nAlex:<\/span> A well written story that clearly links the idea to the client\u2019s business challenge. And some results would be nice!<\/p>\n
\nAlex:<\/span> It provides greater scope than advertising can. Both are useful and powerful but increasingly one needs the other. Branded Content gives a platform to tell a deeper story and to draw consumers in to your brand<\/p>\n