So the deadline has passed and all of the entries are now in for the first World Media Awards. Thanks to all of you who have entered in our inaugural year and for the support of everyone who has helped us make them happen.<\/p>\n
With nothing to do now but wait to see which campaigns have made the shortlist (to be announced mid February), Eva Barrett, Global Head of Brand Marketing Communications at Philips \u2013 and a World Media Awards judge \u2013 has given us her insight into how to plan for a successful cross-border content campaign:<\/p>\n
Be clear on your audience<\/strong><\/span><\/p>\n Before embarking on your content marketing campaign identify and understand your audience. Develop a clear brief for your media agency that outlines your key objectives and your audience. Ask for detailed insights into your audience\u2019s media consumption behaviors, which publications are the most relevant for your audience and detailed analytics.<\/p>\n Understand the key priorities within your business and how they could develop into stories<\/strong><\/span><\/p>\n Research, research, research. What are the most compelling areas within your business that allow you and the journalists from the publication to tell a story that your audience will find engaging and interesting?<\/p>\n Work directly with the publication<\/strong><\/span><\/p>\n If the publication understands your business and your strategy they\u2019re going to develop better content for you. Invite them to your key events, research and development meetings, they are journalists and they\u2019re looking for a great story. <\/p>\n I\u2019m sure we\u2019ll see evidence of these three fundamentals of content-planning in the entries. Good luck to everyone who has taken the time to submit their work \u2013 we\u2019ll be in touch very soon to let you know who\u2019s in the running for one of our stunning awards.<\/p>\n","protected":false},"excerpt":{"rendered":" So the deadline has passed and all of the entries are now in for the first World Media Awards. Thanks to all of you who have entered in our inaugural year and for the support of everyone who has helped us make them happen. With nothing to do now but wait to see which campaigns […]<\/p>\n","protected":false},"author":2,"featured_media":287,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,56,17],"tags":[],"class_list":["post-6227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-top-tips","category-uncategorized"],"yoast_head":"\n