{"id":6221,"date":"2016-01-18T23:01:54","date_gmt":"2016-01-18T23:01:54","guid":{"rendered":"http:\/\/www.wm-awards.com\/?p=435"},"modified":"2016-01-18T23:01:54","modified_gmt":"2016-01-18T23:01:54","slug":"qa-with-sonia-le-louarn-chief-strategy-officer-at-mindshare-lat-am","status":"publish","type":"post","link":"https:\/\/sandbox.world-media-group.com\/admin\/2016\/01\/18\/qa-with-sonia-le-louarn-chief-strategy-officer-at-mindshare-lat-am\/","title":{"rendered":"Q&#038;A with Sonia Le Louarn, Chief Strategy Officer at Mindshare Lat Am"},"content":{"rendered":"<p><a href=\"http:\/\/www.wm-awards.com\/admin\/wp-content\/uploads\/2015\/11\/Sonia-LeLouarn.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-145\" src=\"http:\/\/www.wm-awards.com\/admin\/wp-content\/uploads\/2015\/11\/Sonia-LeLouarn-150x150.png\" alt=\"Sonia-LeLouarn\" width=\"150\" height=\"150\" \/><\/a><\/p>\n<p>Sonia is responsible for Mindshare\u2019s entire strategic product across the region. In this role her primary function is the development and implementation of agency products and services that enable Mindshare\u2019s clients to get a jump on their competitors. She has more than 20 years of experience in strategic planning and communications development across Europe and Latin America, in both agency and client-side roles.<\/p>\n<p><strong><span style=\"color: #302b69;\">Q:Are there any pitfalls to avoid in content-driven marketing?<\/span><\/strong><\/p>\n<p><strong><span style=\"color: #e5331d;\">Sonia:<\/span><\/strong> Starting devising your content strategy from the brand perspective is the main pitfall to avoid. Find out first what your target audience likes and why and then fit the brand around these insights; Of course without losing your attributes, values and key message on the way.<\/p>\n<p><strong><span style=\"color: #302b69;\">Q: And what is the single biggest challenge facing media strategists when planning an international campaign?<\/span><\/strong><\/p>\n<p><strong><span style=\"color: #e5331d;\">Sonia:<\/span><\/strong> Make sure your insight resonates across countries without any doubt so that you can influence positive behaviour change and in turn meet your business targets in all geographies.<\/p>\n<p><a href=\"http:\/\/www.wm-awards.com\/2015\/12\/17\/qas-with-the-world-media-awards-judges\/\">See more interviews \/ Judges\u2019 views on what makes great, content-led, international advertising. <\/a><\/p>\n<p><a href=\"http:\/\/www.wm-awards.com\/how-to-enter\/\"><strong><span style=\"color: #e5331d;\">Enter your campaign by 29 January 2016!<\/span><\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sonia is responsible for Mindshare\u2019s entire strategic product across the region. In this role her primary function is the development and implementation of agency products and services that enable Mindshare\u2019s clients to get a jump on their competitors. She has more than 20 years of experience in strategic planning and communications development across Europe and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,17],"tags":[],"class_list":["post-6221","post","type-post","status-publish","format-standard","hentry","category-interview","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Q&amp;A with Sonia Le Louarn, Chief Strategy Officer at Mindshare Lat Am - World Media Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandbox.world-media-group.com\/admin\/2016\/01\/18\/qa-with-sonia-le-louarn-chief-strategy-officer-at-mindshare-lat-am\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Q&amp;A with Sonia Le Louarn, Chief Strategy Officer at Mindshare Lat Am - World Media Group\" \/>\n<meta property=\"og:description\" content=\"Sonia is responsible for Mindshare\u2019s entire strategic product across the region. In this role her primary function is the development and implementation of agency products and services that enable Mindshare\u2019s clients to get a jump on their competitors. 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