{"id":6211,"date":"2015-11-20T17:33:05","date_gmt":"2015-11-20T17:33:05","guid":{"rendered":"http:\/\/www.wm-awards.com\/?p=279"},"modified":"2015-11-20T17:33:05","modified_gmt":"2015-11-20T17:33:05","slug":"the-economists-nicolas-sennegon-we-need-a-collective-response-to-problems-like-viewability","status":"publish","type":"post","link":"https:\/\/sandbox.world-media-group.com\/admin\/2015\/11\/20\/the-economists-nicolas-sennegon-we-need-a-collective-response-to-problems-like-viewability\/","title":{"rendered":"The Economist\u2019s Nicolas Sennegon: \u2018We need a collective response to problems like viewability"},"content":{"rendered":"<p>International media has reached a crossroads, argues The Economist Group\u2019s global managing director and chief revenue officer Nicolas Sennegon. Gone are the days of pushing print over broadcast channels, and vice versa. In Sennegon\u2019s words, \u201cOur enemies are different.\u201d <\/p>\n<p><a href=\"http:\/\/mandmglobal.com\/the-economists-nicolas-sennegon-we-need-a-collective-response-to-problems-like-viewability\/\">Read the full interview<\/a> with Nicolas by M&#038;M Global, where the current President of the World Media Group (WMG) and the former CNBC Europe advertising manager is reflecting on his drive to expand the group and sharpen its message.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>International media has reached a crossroads, argues The Economist Group\u2019s global managing director and chief revenue officer Nicolas Sennegon. Gone are the days of pushing print over broadcast channels, and vice versa. In Sennegon\u2019s words, \u201cOur enemies are different.\u201d Read the full interview with Nicolas by M&#038;M Global, where the current President of the World [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,37],"tags":[],"class_list":["post-6211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-thought-leadership"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Economist\u2019s Nicolas Sennegon: \u2018We need a collective response to problems like viewability - World Media Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandbox.world-media-group.com\/admin\/2015\/11\/20\/the-economists-nicolas-sennegon-we-need-a-collective-response-to-problems-like-viewability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Economist\u2019s Nicolas Sennegon: \u2018We need a collective response to problems like viewability - World Media Group\" \/>\n<meta property=\"og:description\" content=\"International media has reached a crossroads, argues The Economist Group\u2019s global managing director and chief revenue officer Nicolas Sennegon. Gone are the days of pushing print over broadcast channels, and vice versa. In Sennegon\u2019s words, \u201cOur enemies are different.\u201d Read the full interview with Nicolas by M&#038;M Global, where the current President of the World [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sandbox.world-media-group.com\/admin\/2015\/11\/20\/the-economists-nicolas-sennegon-we-need-a-collective-response-to-problems-like-viewability\/\" \/>\n<meta property=\"og:site_name\" content=\"World Media Group\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-20T17:33:05+00:00\" \/>\n<meta name=\"author\" content=\"Sheryl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sheryl\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2015\/11\/20\/the-economists-nicolas-sennegon-we-need-a-collective-response-to-problems-like-viewability\/\",\"url\":\"https:\/\/sandbox.world-media-group.com\/admin\/2015\/11\/20\/the-economists-nicolas-sennegon-we-need-a-collective-response-to-problems-like-viewability\/\",\"name\":\"The Economist\u2019s Nicolas Sennegon: \u2018We need a collective response to problems like viewability - 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