{"id":521,"date":"2016-02-11T19:37:53","date_gmt":"2016-02-11T19:37:53","guid":{"rendered":"http:\/\/www.wm-awards.com\/?p=521"},"modified":"2016-02-11T19:37:53","modified_gmt":"2016-02-11T19:37:53","slug":"four-questions-to-answer-before-creating-and-distributing-content","status":"publish","type":"post","link":"https:\/\/sandbox.world-media-group.com\/admin\/2016\/02\/11\/four-questions-to-answer-before-creating-and-distributing-content\/","title":{"rendered":"Four questions to answer before creating and distributing content"},"content":{"rendered":"<p>Content is the most elastic word currently in use across the industry. It is used with increased frequency but with an inverse sense of clarity regarding its definition. Alex Altman, Managing Director at MEC Global Solutions &#038; co-head judge of the World Media Awards defined four key questions we need to ask ourselves before creating and distributing content. <a href=\"http:\/\/www.thedrum.com\/industryinsights\/2015\/12\/09\/content-advertiser-s-attention-seeking-saviour\/\">Read the full article<\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content is the most elastic word currently in use across the industry. It is used with increased frequency but with an inverse sense of clarity regarding its definition. Alex Altman, Managing Director at MEC Global Solutions &#038; co-head judge of the World Media Awards defined four key questions we need to ask ourselves before creating [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":522,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,56],"tags":[],"class_list":["post-521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-top-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Four questions to answer before creating and distributing content - World Media Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandbox.world-media-group.com\/admin\/2016\/02\/11\/four-questions-to-answer-before-creating-and-distributing-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Four questions to answer before creating and distributing content - World Media Group\" \/>\n<meta property=\"og:description\" content=\"Content is the most elastic word currently in use across the industry. It is used with increased frequency but with an inverse sense of clarity regarding its definition. Alex Altman, Managing Director at MEC Global Solutions &#038; co-head judge of the World Media Awards defined four key questions we need to ask ourselves before creating [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sandbox.world-media-group.com\/admin\/2016\/02\/11\/four-questions-to-answer-before-creating-and-distributing-content\/\" \/>\n<meta property=\"og:site_name\" content=\"World Media Group\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-11T19:37:53+00:00\" \/>\n<meta name=\"author\" content=\"Sheryl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sheryl\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2016\/02\/11\/four-questions-to-answer-before-creating-and-distributing-content\/\",\"url\":\"https:\/\/sandbox.world-media-group.com\/admin\/2016\/02\/11\/four-questions-to-answer-before-creating-and-distributing-content\/\",\"name\":\"Four questions to answer before creating and distributing content - World Media Group\",\"isPartOf\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2016\/02\/11\/four-questions-to-answer-before-creating-and-distributing-content\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2016\/02\/11\/four-questions-to-answer-before-creating-and-distributing-content\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2016-02-11T19:37:53+00:00\",\"dateModified\":\"2016-02-11T19:37:53+00:00\",\"author\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#\/schema\/person\/85a47e286650a4c79c574a935919a13a\"},\"breadcrumb\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2016\/02\/11\/four-questions-to-answer-before-creating-and-distributing-content\/#breadcrumb\"},\"inLanguage\":\"WMG-custom\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sandbox.world-media-group.com\/admin\/2016\/02\/11\/four-questions-to-answer-before-creating-and-distributing-content\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"WMG-custom\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2016\/02\/11\/four-questions-to-answer-before-creating-and-distributing-content\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2016\/02\/11\/four-questions-to-answer-before-creating-and-distributing-content\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sandbox.world-media-group.com\/admin\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Four questions to answer before creating and distributing content\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#website\",\"url\":\"https:\/\/sandbox.world-media-group.com\/admin\/\",\"name\":\"World Media Group\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sandbox.world-media-group.com\/admin\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"WMG-custom\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#\/schema\/person\/85a47e286650a4c79c574a935919a13a\",\"name\":\"Sheryl\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"WMG-custom\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"Sheryl\"},\"url\":\"https:\/\/sandbox.world-media-group.com\/admin\/author\/sheryl\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Four questions to answer before creating and distributing content - World Media Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sandbox.world-media-group.com\/admin\/2016\/02\/11\/four-questions-to-answer-before-creating-and-distributing-content\/","og_locale":"en_US","og_type":"article","og_title":"Four questions to answer before creating and distributing content - World Media Group","og_description":"Content is the most elastic word currently in use across the industry. 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