{"id":417,"date":"2016-01-12T17:29:16","date_gmt":"2016-01-12T17:29:16","guid":{"rendered":"http:\/\/www.wm-awards.com\/?p=417"},"modified":"2016-01-12T17:29:16","modified_gmt":"2016-01-12T17:29:16","slug":"qa-with-alex-altman-managing-director-mec-global-solutions-london","status":"publish","type":"post","link":"https:\/\/sandbox.world-media-group.com\/admin\/2016\/01\/12\/qa-with-alex-altman-managing-director-mec-global-solutions-london\/","title":{"rendered":"Q&#038;A with Alex Altman, Managing Director, MEC Global Solutions &#8211; London"},"content":{"rendered":"<p><a href=\"http:\/\/www.wm-awards.com\/admin\/wp-content\/uploads\/2015\/10\/Alex-Altman_resized.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-210\" src=\"http:\/\/www.wm-awards.com\/admin\/wp-content\/uploads\/2015\/10\/Alex-Altman_resized-150x150.jpg\" alt=\"Alex Altman_resized\" width=\"150\" height=\"150\" \/><\/a><\/p>\n<p>Alex has over 20 years\u2019 media experience having worked at some of the industry\u2019s biggest and most successful agencies. At MEC Global Solutions he heads up a 150 strong team responsible for managing its multi-national clients across the EMEA region along with new business opportunities. Alex joined from Initiative where he was UK CEO and has previously worked at Carat, Mediacom, Mindshare and MEC UK. He has been part of many award winning teams, including Agency of the Year 7 times and 3 times M&amp;M Global Winner. He has judged a range of Domestic and International awards including Cannes, M&amp;M Global, Media Week and Campaign.<\/p>\n<p><strong><span style=\"color: #302b69;\">Q: Why is now a relevant time to be launching these awards?<\/span><\/strong><br \/>\n<strong><span style=\"color: #e5331d;\">Alex:<\/span><\/strong> Brands and agencies are establishing increasingly smart and effective ways to develop content based solutions in pursuit of their marketing goals. The World Media Group Publishers offer some of the best delivery mechanisms for these ideas and it seems entirely appropriate that they would introduce these awards.<\/p>\n<p><strong><span style=\"color: #302b69;\">Q: What is different about these awards?<\/span><\/strong><br \/>\n<strong><span style=\"color: #e5331d;\">Alex:<\/span><\/strong> They focus on two critical areas: cross border and content \u2013 there are no other awards that have such a focus.<\/p>\n<p><strong><span style=\"color: #302b69;\">Q: What does good native content look like<\/span><\/strong><br \/>\n<strong><span style=\"color: #e5331d;\">Alex:<\/span><\/strong> It looks like anything that engages and entertains the consumer. It will come in all sorts of shapes and sizes but it is crucial that it is authentic to the brand, it must have a point and we need to be clear what consumer need it is meeting.<\/p>\n<p><strong><span style=\"color: #302b69;\">Q: Why are consumers embracing branded content?<\/span><\/strong><br \/>\n<strong><span style=\"color: #e5331d;\">Alex:<\/span><\/strong> Because it is useful or because it is entertaining. They then share the content because it makes a statement about them &#8211; I am connected, I am clever, I am funny.<\/p>\n<p><strong><span style=\"color: #302b69;\">Q: Are there any pitfalls to avoid in content-driven marketing?<\/span><\/strong><br \/>\n<strong><span style=\"color: #e5331d;\">Alex:<\/span><\/strong> Be authentic \u2013 do not try to be something you are not \u2013 a bandwagon approach will almost certainly lead to disaster. As is said of comedians \u2013 tell me a joke, don\u2019t tell me you\u2019re funny.<\/p>\n<p><a href=\"http:\/\/www.wm-awards.com\/2015\/12\/17\/qas-with-the-world-media-awards-judges\/\">See more interviews \/ Judges\u2019 views on what makes great, content-led, international advertising.<\/a><\/p>\n<p><a href=\"http:\/\/www.wm-awards.com\/how-to-enter\/\"><strong><span style=\"color: #e5331d;\">Enter your campaign by 28 January 2016!<\/span><\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alex has over 20 years\u2019 media experience having worked at some of the industry\u2019s biggest and most successful agencies. At MEC Global Solutions he heads up a 150 strong team responsible for managing its multi-national clients across the EMEA region along with new business opportunities. Alex joined from Initiative where he was UK CEO and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,17],"tags":[],"class_list":["post-417","post","type-post","status-publish","format-standard","hentry","category-interview","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Q&amp;A with Alex Altman, Managing Director, MEC Global Solutions - London - World Media Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandbox.world-media-group.com\/admin\/2016\/01\/12\/qa-with-alex-altman-managing-director-mec-global-solutions-london\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Q&amp;A with Alex Altman, Managing Director, MEC Global Solutions - London - World Media Group\" \/>\n<meta property=\"og:description\" content=\"Alex has over 20 years\u2019 media experience having worked at some of the industry\u2019s biggest and most successful agencies. 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