{"id":365,"date":"2016-01-04T22:40:18","date_gmt":"2016-01-04T22:40:18","guid":{"rendered":"http:\/\/www.wm-awards.com\/?p=365"},"modified":"2016-01-04T22:40:18","modified_gmt":"2016-01-04T22:40:18","slug":"qa-with-chris-carmichael-global-head-of-media-at-hsbc-2","status":"publish","type":"post","link":"https:\/\/sandbox.world-media-group.com\/admin\/2016\/01\/04\/qa-with-chris-carmichael-global-head-of-media-at-hsbc-2\/","title":{"rendered":"Q&#038;A with Chris Carmichael, Global Head of Media at HSBC"},"content":{"rendered":"<p><a href=\"http:\/\/www.wm-awards.com\/admin\/wp-content\/uploads\/2015\/11\/Chris-Carmichael.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.wm-awards.com\/admin\/wp-content\/uploads\/2015\/11\/Chris-Carmichael-150x150.png\" alt=\"Chris-Carmichael\" width=\"150\" height=\"150\" class=\"alignnone size-thumbnail wp-image-166\"\/><\/a><\/p>\n<p><strong><span style=\"color: #302B69;\">Q: Why is now a relevant time to be launching these awards? <\/strong><\/span><\/p>\n<p><strong><span style=\"color: #e5331d;\">Chris:<\/span><\/strong> Now is the perfect time to launch these awards. Advances in technology continue inexorably, and this creates homogeneous media behaviours. And whilst local nuances remain and remain important, at a macro level the marketing challenges faced by brands are universal. Recognising brands that navigate this complex landscape successfully seems only right!<\/p>\n<p><strong><span style=\"color: #302B69;\">Q: What is different about these awards?<\/strong><\/span><\/p>\n<p><strong><span style=\"color: #e5331d;\">Chris:<\/span> <\/strong>The World Media Awards are different in that they place a premium on collaboration. Successful marketing across borders cannot be done in isolation, and the winners of the WMA&#8217;s will all have demonstrated an unparalleled ability to collaborate effectively.<\/p>\n<p><a href=\"http:\/\/www.wm-awards.com\/2015\/12\/17\/qas-with-the-world-media-awards-judges\/\">See more interviews \/ Judges\u2019 views on what makes great, content-led, international advertising.<\/> <\/p>\n<p><a href=\"http:\/\/www.wm-awards.com\/how-to-enter\/\"><strong><span style=\"color: #e5331d;\">Enter your campaign  by 29 January 2016!<\/><\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Q: Why is now a relevant time to be launching these awards? Chris: Now is the perfect time to launch these awards. Advances in technology continue inexorably, and this creates homogeneous media behaviours. And whilst local nuances remain and remain important, at a macro level the marketing challenges faced by brands are universal. Recognising brands [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,17],"tags":[],"class_list":["post-365","post","type-post","status-publish","format-standard","hentry","category-interview","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Q&amp;A with Chris Carmichael, Global Head of Media at HSBC - World Media Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandbox.world-media-group.com\/admin\/2016\/01\/04\/qa-with-chris-carmichael-global-head-of-media-at-hsbc-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Q&amp;A with Chris Carmichael, Global Head of Media at HSBC - World Media Group\" \/>\n<meta property=\"og:description\" content=\"Q: Why is now a relevant time to be launching these awards? Chris: Now is the perfect time to launch these awards. Advances in technology continue inexorably, and this creates homogeneous media behaviours. And whilst local nuances remain and remain important, at a macro level the marketing challenges faced by brands are universal. Recognising brands [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sandbox.world-media-group.com\/admin\/2016\/01\/04\/qa-with-chris-carmichael-global-head-of-media-at-hsbc-2\/\" \/>\n<meta property=\"og:site_name\" content=\"World Media Group\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-04T22:40:18+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.wm-awards.com\/admin\/wp-content\/uploads\/2015\/11\/Chris-Carmichael-150x150.png\" \/>\n<meta name=\"author\" content=\"Sheryl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sheryl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2016\/01\/04\/qa-with-chris-carmichael-global-head-of-media-at-hsbc-2\/\",\"url\":\"https:\/\/sandbox.world-media-group.com\/admin\/2016\/01\/04\/qa-with-chris-carmichael-global-head-of-media-at-hsbc-2\/\",\"name\":\"Q&A with Chris Carmichael, Global Head of Media at HSBC - World Media Group\",\"isPartOf\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2016\/01\/04\/qa-with-chris-carmichael-global-head-of-media-at-hsbc-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2016\/01\/04\/qa-with-chris-carmichael-global-head-of-media-at-hsbc-2\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.wm-awards.com\/admin\/wp-content\/uploads\/2015\/11\/Chris-Carmichael-150x150.png\",\"datePublished\":\"2016-01-04T22:40:18+00:00\",\"dateModified\":\"2016-01-04T22:40:18+00:00\",\"author\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#\/schema\/person\/85a47e286650a4c79c574a935919a13a\"},\"breadcrumb\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2016\/01\/04\/qa-with-chris-carmichael-global-head-of-media-at-hsbc-2\/#breadcrumb\"},\"inLanguage\":\"WMG-custom\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sandbox.world-media-group.com\/admin\/2016\/01\/04\/qa-with-chris-carmichael-global-head-of-media-at-hsbc-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"WMG-custom\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2016\/01\/04\/qa-with-chris-carmichael-global-head-of-media-at-hsbc-2\/#primaryimage\",\"url\":\"http:\/\/www.wm-awards.com\/admin\/wp-content\/uploads\/2015\/11\/Chris-Carmichael-150x150.png\",\"contentUrl\":\"http:\/\/www.wm-awards.com\/admin\/wp-content\/uploads\/2015\/11\/Chris-Carmichael-150x150.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2016\/01\/04\/qa-with-chris-carmichael-global-head-of-media-at-hsbc-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sandbox.world-media-group.com\/admin\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Q&#038;A with Chris Carmichael, Global Head of Media at HSBC\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#website\",\"url\":\"https:\/\/sandbox.world-media-group.com\/admin\/\",\"name\":\"World Media Group\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sandbox.world-media-group.com\/admin\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"WMG-custom\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#\/schema\/person\/85a47e286650a4c79c574a935919a13a\",\"name\":\"Sheryl\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"WMG-custom\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"Sheryl\"},\"url\":\"https:\/\/sandbox.world-media-group.com\/admin\/author\/sheryl\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Q&A with Chris Carmichael, Global Head of Media at HSBC - World Media Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sandbox.world-media-group.com\/admin\/2016\/01\/04\/qa-with-chris-carmichael-global-head-of-media-at-hsbc-2\/","og_locale":"en_US","og_type":"article","og_title":"Q&A with Chris Carmichael, Global Head of Media at HSBC - World Media Group","og_description":"Q: Why is now a relevant time to be launching these awards? 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