{"id":22786,"date":"2023-06-28T10:34:01","date_gmt":"2023-06-28T09:34:01","guid":{"rendered":"https:\/\/world-media-group.com\/?p=22786"},"modified":"2023-06-28T10:34:01","modified_gmt":"2023-06-28T09:34:01","slug":"the-implications-of-ai-on-trust-and-truth-in-marketing","status":"publish","type":"post","link":"https:\/\/sandbox.world-media-group.com\/admin\/2023\/06\/28\/the-implications-of-ai-on-trust-and-truth-in-marketing\/","title":{"rendered":"The Implications of AI on Trust and Truth In Marketing"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]The World Media Group hosted a panel in Cannes with Amir Malik, Managing Director, Digital Transformation Accenture and Evan Bretos, Director, Newsroom at The Washington Post discussing the implications Generative AI may have on trust and truth in marketing. Emma Winchurch-Beale, Executive Director, Insider, chaired the discussion, quizzing our experts on issues such as:<\/p>\n<ul>\n<li>How marketers are\u00a0currently using generative AI and how quickly it&#8217;s changing<\/li>\n<li>The impact generative AI will have on\u00a0personalisation<\/li>\n<li>What will happen when there&#8217;s more AI generated content than human content<\/li>\n<li>The consequences of AI generated by bad actors<\/li>\n<\/ul>\n<p>Watch the\u00a0full\u00a0video to find\u00a0out what our panel had to say about all these questions and more.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_video link=&#8221;https:\/\/youtu.be\/zovMMqy41pI&#8221;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]The World Media Group hosted a panel in Cannes with Amir Malik, Managing Director, Digital Transformation Accenture and Evan Bretos, Director, Newsroom at The Washington Post discussing the implications Generative AI may have on trust and truth in marketing. Emma Winchurch-Beale, Executive Director, Insider, chaired the discussion, quizzing our experts on issues such as: How [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":22787,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[39,272,268,273],"class_list":["post-22786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai","tag-cannes","tag-generative-ai","tag-trust-and-truth-in-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Implications of AI on Trust and Truth In Marketing - World Media Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandbox.world-media-group.com\/admin\/2023\/06\/28\/the-implications-of-ai-on-trust-and-truth-in-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Implications of AI on Trust and Truth In Marketing - World Media Group\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]The World Media Group hosted a panel in Cannes with Amir Malik, Managing Director, Digital Transformation Accenture and Evan Bretos, Director, Newsroom at The Washington Post discussing the implications Generative AI may have on trust and truth in marketing. 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