{"id":21747,"date":"2022-10-11T07:57:38","date_gmt":"2022-10-11T08:57:38","guid":{"rendered":"https:\/\/world-media-group.com\/?p=21747"},"modified":"2022-10-11T07:57:38","modified_gmt":"2022-10-11T08:57:38","slug":"60-seconds-with-world-media-group-president-damian-douglas","status":"publish","type":"post","link":"https:\/\/sandbox.world-media-group.com\/admin\/2022\/10\/11\/60-seconds-with-world-media-group-president-damian-douglas\/","title":{"rendered":"60 seconds with World Media Group President, Damian Douglas"},"content":{"rendered":"<p>[vc_row][vc_column][vc_video link=&#8221;https:\/\/youtu.be\/DWEWyDRqgPY&#8221; el_aspect=&#8221;43&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2><strong>60 seconds with World Media Group President, Damian Douglas\u00a0<\/strong><\/h2>\n<h5><strong>What have been your priorities during\u00a0your\u00a0term as president\u00a0of the World Media\u00a0Group?<\/strong><\/h5>\n<p>Over the last 12 months my role has been to support the World Media Group\u2019s strategy to dial back into the power of our journalism. This is the unique aspect that brings the\u00a0World Media Brands together, and the world has never needed journalism that our brands stand for like it does today.<\/p>\n<h5><strong>What trends are you currently seeing?\u00a0<\/strong><\/h5>\n<p>We&#8217;re all trending towards content. Our brands are content-rich from an editorial perspective. The brands we work with from a commercial perspective equally have a very unique point of view on the world today, and how the world is evolving. Brands are dialling back into their purpose and trying to understand how their purpose marries with societal good as we look towards driving a more progressive future for everybody. I think that&#8217;s been one of the unique aspects over the last 12 to 18 months.<\/p>\n<h5><strong>How can brands, agencies and\u00a0publishers work together to achieve the best results?\u00a0<\/strong><\/h5>\n<p>It&#8217;s essential to be aligned on what the objective is. Brands, as well as publishers, are content-rich, but understanding that differentiated position and a unique perspective on their own purpose and their own value, then understanding what the positive outcomes look like by communicating that, is crucially important.\u00a0 Greater communication between all three is needed: understanding what success looks like, and then understanding where you take it next. Because this isn&#8217;t a three month or six month conversation. Brands are going to play a big significant part in how we evolve as societies, how our economies evolve, and they play a significant part in solving many of the challenges we face.[\/vc_column_text][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<h2><strong>60 seconds with World Media Group President, Damian Douglas\u00a0<\/strong><\/h2>\n<h5><strong>What have been your priorities during\u00a0your\u00a0term as president\u00a0of the World Media\u00a0Group?<\/strong><\/h5>\n<p>Over the last 12 months my role has been to support the World Media Group\u2019s strategy to dial back into the power of our journalism. This is the unique aspect that brings the\u00a0World Media Brands together, and the world has never needed journalism that our brands stand for like it does today.<\/p>\n<h5><strong>What trends are you currently seeing?\u00a0<\/strong><\/h5>\n<p>We&#8217;re all trending towards content. Our brands are content-rich from an editorial perspective. The brands we work with from\u2026<\/p>\n","protected":false},"author":3,"featured_media":17972,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,20],"tags":[226,64,227,133,52,183,228],"class_list":["post-21747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","category-news","tag-best-results","tag-brands","tag-commercial-perspective","tag-content","tag-interview","tag-media-industry","tag-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>60 seconds with World Media Group President, Damian Douglas - World Media Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandbox.world-media-group.com\/admin\/2022\/10\/11\/60-seconds-with-world-media-group-president-damian-douglas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"60 seconds with World Media Group President, Damian Douglas - World Media Group\" \/>\n<meta property=\"og:description\" content=\"60 seconds with World Media Group President, Damian Douglas\u00a0 What have been your priorities during\u00a0your\u00a0term as president\u00a0of the World Media\u00a0Group? 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