{"id":2121,"date":"2017-04-07T09:53:08","date_gmt":"2017-04-07T09:53:08","guid":{"rendered":"http:\/\/www.wm-awards.com\/?p=2121"},"modified":"2017-04-07T09:53:08","modified_gmt":"2017-04-07T09:53:08","slug":"tata-motors-and-maxus-scoop-grand-prix-at-world-media-awards-2017","status":"publish","type":"post","link":"https:\/\/sandbox.world-media-group.com\/admin\/2017\/04\/07\/tata-motors-and-maxus-scoop-grand-prix-at-world-media-awards-2017\/","title":{"rendered":"Tata Motors and Maxus scoop Grand Prix at World Media Awards 2017"},"content":{"rendered":"<p>Tata Motors has picked up the coveted Grand Prix at last night\u2019s 2017 World Media Awards for its campaign, by Maxus Global, which saw it change the name of its Zica vehicle.<\/p>\n<p>The entry \u2013 called \u2018From Zica to Tiago\u2019 \u2013 impressed the judges with its rapid response to the outbreak of the Zika virus, and its successful crowdsourcing of a replacement name for the Indian car-maker\u2019s latest model.<\/p>\n<p>The campaign also picked up the Automotive prize at last night\u2019s ceremony in London\u2019s Ham Yard Hotel, hosted by media commentator and TV presenter Raymond Snoddy.<\/p>\n<p>Jury co-chair Raquel Bubar, director of T Brand Studio International at The New York Times, praised the \u201csmart and effective\u201d response to an unforeseen challenge, just weeks before the car was due to launch.<\/p>\n<p><a href=\"http:\/\/mandmglobal.com\/tata-motors-and-maxus-scoop-grand-prix-at-world-media-awards-2017\/\">READ FULL ARTICLE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tata Motors has picked up the coveted Grand Prix at last night\u2019s 2017 World Media Awards for its campaign, by Maxus Global, which saw it change the name of its Zica vehicle. The entry \u2013 called \u2018From Zica to Tiago\u2019 \u2013 impressed the judges with its rapid response to the outbreak of the Zika virus, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2123,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,20],"tags":[],"class_list":["post-2121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards-news","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tata Motors and Maxus scoop Grand Prix at World Media Awards 2017 - World Media Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandbox.world-media-group.com\/admin\/2017\/04\/07\/tata-motors-and-maxus-scoop-grand-prix-at-world-media-awards-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tata Motors and Maxus scoop Grand Prix at World Media Awards 2017 - World Media Group\" \/>\n<meta property=\"og:description\" content=\"Tata Motors has picked up the coveted Grand Prix at last night\u2019s 2017 World Media Awards for its campaign, by Maxus Global, which saw it change the name of its Zica vehicle. The entry \u2013 called \u2018From Zica to Tiago\u2019 \u2013 impressed the judges with its rapid response to the outbreak of the Zika virus, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sandbox.world-media-group.com\/admin\/2017\/04\/07\/tata-motors-and-maxus-scoop-grand-prix-at-world-media-awards-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"World Media Group\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-07T09:53:08+00:00\" \/>\n<meta name=\"author\" content=\"Sheryl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sheryl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2017\/04\/07\/tata-motors-and-maxus-scoop-grand-prix-at-world-media-awards-2017\/\",\"url\":\"https:\/\/sandbox.world-media-group.com\/admin\/2017\/04\/07\/tata-motors-and-maxus-scoop-grand-prix-at-world-media-awards-2017\/\",\"name\":\"Tata Motors and Maxus scoop Grand Prix at World Media Awards 2017 - World Media Group\",\"isPartOf\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2017\/04\/07\/tata-motors-and-maxus-scoop-grand-prix-at-world-media-awards-2017\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2017\/04\/07\/tata-motors-and-maxus-scoop-grand-prix-at-world-media-awards-2017\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2017-04-07T09:53:08+00:00\",\"dateModified\":\"2017-04-07T09:53:08+00:00\",\"author\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#\/schema\/person\/85a47e286650a4c79c574a935919a13a\"},\"breadcrumb\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2017\/04\/07\/tata-motors-and-maxus-scoop-grand-prix-at-world-media-awards-2017\/#breadcrumb\"},\"inLanguage\":\"WMG-custom\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sandbox.world-media-group.com\/admin\/2017\/04\/07\/tata-motors-and-maxus-scoop-grand-prix-at-world-media-awards-2017\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"WMG-custom\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2017\/04\/07\/tata-motors-and-maxus-scoop-grand-prix-at-world-media-awards-2017\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2017\/04\/07\/tata-motors-and-maxus-scoop-grand-prix-at-world-media-awards-2017\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sandbox.world-media-group.com\/admin\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tata Motors and Maxus scoop Grand Prix at World Media Awards 2017\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#website\",\"url\":\"https:\/\/sandbox.world-media-group.com\/admin\/\",\"name\":\"World Media Group\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sandbox.world-media-group.com\/admin\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"WMG-custom\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#\/schema\/person\/85a47e286650a4c79c574a935919a13a\",\"name\":\"Sheryl\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"WMG-custom\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"Sheryl\"},\"url\":\"https:\/\/sandbox.world-media-group.com\/admin\/author\/sheryl\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tata Motors and Maxus scoop Grand Prix at World Media Awards 2017 - World Media Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sandbox.world-media-group.com\/admin\/2017\/04\/07\/tata-motors-and-maxus-scoop-grand-prix-at-world-media-awards-2017\/","og_locale":"en_US","og_type":"article","og_title":"Tata Motors and Maxus scoop Grand Prix at World Media Awards 2017 - World Media Group","og_description":"Tata Motors has picked up the coveted Grand Prix at last night\u2019s 2017 World Media Awards for its campaign, by Maxus Global, which saw it change the name of its Zica vehicle. 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