{"id":21101,"date":"2022-08-01T08:00:32","date_gmt":"2022-08-01T09:00:32","guid":{"rendered":"https:\/\/world-media-group.com\/?p=21101"},"modified":"2022-08-01T08:00:32","modified_gmt":"2022-08-01T09:00:32","slug":"khaled-alshehhi-executive-director-of-marketing-and-communication-for-the-uae-gov-media-office-wins-the-world-media-award-for-content-leadership-innovation","status":"publish","type":"post","link":"https:\/\/sandbox.world-media-group.com\/admin\/2022\/08\/01\/khaled-alshehhi-executive-director-of-marketing-and-communication-for-the-uae-gov-media-office-wins-the-world-media-award-for-content-leadership-innovation\/","title":{"rendered":"Khaled AlShehhi, Executive Director of Marketing and Communication for the UAE Gov Media Office wins the World Media Award for Content Leadership &#038; Innovation"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<strong>London \u2013 2nd August, 2022 \u2013 <\/strong><a href=\"https:\/\/world-media-group.com\/\">The World Media Group<\/a> today announced that Khaled AlShehhi, Executive Director of Marketing and Communication for the UAE Government Media Office, is the winner of the <a href=\"https:\/\/world-media-group.com\/awards\/\">World Media Award<\/a> (WMA) for Content Leadership &amp; Innovation for 2022. This honour is awarded to the individual recognised by peers for talent in creating exemplary content-driven campaigns that demonstrate brand bravery, creativity, and innovation. AlShehhi will receive his special award at this year\u2019s WMA celebration in September.<\/p>\n<p>Both Co-Chairs, Hamish Goulding, Group Head of Brand Strategy at HSBC and Ritu Lakhanpal, Managing Partner at McCann Worldwide, along with Belinda Barker, Chief Executive of The World Media Group, agreed that AlShehhi had upended the rules of government communication by placing creativity at the essence of his leadership to deliver a level of impact and effectiveness not often seen in public institutions.<\/p>\n<p>AlShehhi has been at the helm of many award-winning creative campaigns including the transformation of the Burj Khalifa into the world&#8217;s largest donation box, reaching 4.6 billion people and raising over 1.2 million meals for those most affected by Covid. However, campaign effectiveness is just one part of this story; AlShehhi has transformed the way a government entity approaches communications by making creative excellence the essence of its function. It\u2019s clear the UAE media office behaves like a brand, not an institution.<\/p>\n<p>AlShehhi\u2019s ground-breaking initiatives to support the Middle East&#8217;s first mission to Mars including \u2018Double Moon\u2019, a regional-first projection stunt, and a limited-edition passport stamp made of Martian ink for visitors arriving in the UAE, showcase this unique creative approach. Likewise, \u2018A winter through my eyes\u2019, a short video showing the beauty of UAE from the perspective of a blind person, pushes the boundaries of traditional tourism content.<\/p>\n<p>\u201cThe calibre of candidates for the 2022 Content Leadership &amp; Innovation Award, who are nominated by the World Media Group\u2019s members, was exceptional this year. They each demonstrated innovation, creativity and brand bravery in their campaigns, so it was a tough decision,\u201d said Belinda Barker, Chief Executive, The World Media Group<em>. \u201c<\/em>Khaled AlShehhi impressed our judges with the sheer breadth and depth of the campaigns he has delivered, as well as demonstrating creativity, boldness and pushing the boundaries of communications and marketing in what can often be a dry sector.\u201d<\/p>\n<p>\u201cThe World Media Awards showcases the very best in content marketing, so I\u2019m delighted to receive the award for Content Leadership &amp; Innovation,\u201d AlShehhi said. The UAE believes the impossible is possible and has spent the past fifty years imagining, designing, and executing a new vision for the country that is unlike anywhere else. But it takes more than policy and vision to change society.<\/p>\n<p>\u201cMy goal has been to transform the way the UAE Government communicates by producing original innovative and creative content that positively impacts the lives of people locally, regionally and globally, so it\u2019s truly an honour for me \u2013 and of course my team \u2013 to see our work recognised by our peers.\u201d<\/p>\n<p>AlShehhi will receive his award during an exclusive live ceremony at the Ham Yard Hotel in London, on Thursday 8<sup>th<\/sup> September 2022, where the final category winners will also be announced. The winner of this year\u2019s prestigious Grand Prix Award will also be announced on the night, joining previous Grand Prix winners London &amp; Partners, Malaria No More UK, Shell, Sonos and Tata Motors as the \u2018best of the best\u2019.<\/p>\n<p><strong>#ENDS#<\/strong><\/p>\n<p><strong>About The World Media Group \u2013 Championing International Trusted Journalism<\/strong><\/p>\n<p>The World Media Group is an alliance of leading global media organisations united in providing trusted and renowned journalism. Its members include The Atlantic, BBC Global News, Bloomberg Media, The Economist, Forbes, Fortune, Insider, National Geographic, Politico Europe, Reuters, The New York Times Company, The Smithsonian, TIME, The Wall Street Journal and The Washington Post, and associate member Euromoney, and partners Permutive and Smartology. To find out more about the World Media Group, please visit <a href=\"http:\/\/www.world-media-group.com\">www.world-media-group.com<\/a>.<\/p>\n<p><strong>About The <\/strong><strong>UAE Government Media Office<\/strong><\/p>\n<p>The UAE Government Media Office has been recognized as one of the most awarded government entities winning awards at some of the most prestigious shows including Cannes Lions, One Show, The Webby Awards, New York Festivals, AME Awards, Loeries Awards, Dubai Lynx and WARC. The office prides itself on being one of the most creative marketing functions in the world, surpassing classical brands when it comes to creativity and effectiveness.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]London \u2013 2nd August, 2022 \u2013 The World Media Group today announced that Khaled AlShehhi, Executive Director of Marketing and Communication for the UAE Government Media Office, is the winner of the World Media Award (WMA) for Content Leadership &amp; Innovation for 2022. This honour is awarded to the individual recognised by peers for talent [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":20826,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,20],"tags":[212,213,170],"class_list":["post-21101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards-news","category-news","tag-2022-winner","tag-content-leadership-innovation","tag-world-media-awards"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Khaled AlShehhi, Executive Director of Marketing and Communication for the UAE Gov Media Office wins the World Media Award for Content Leadership &amp; Innovation - World Media Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandbox.world-media-group.com\/admin\/2022\/08\/01\/khaled-alshehhi-executive-director-of-marketing-and-communication-for-the-uae-gov-media-office-wins-the-world-media-award-for-content-leadership-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Khaled AlShehhi, Executive Director of Marketing and Communication for the UAE Gov Media Office wins the World Media Award for Content Leadership &amp; Innovation - World Media Group\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]London \u2013 2nd August, 2022 \u2013 The World Media Group today announced that Khaled AlShehhi, Executive Director of Marketing and Communication for the UAE Government Media Office, is the winner of the World Media Award (WMA) for Content Leadership &amp; Innovation for 2022. 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