{"id":20968,"date":"2022-05-31T07:36:32","date_gmt":"2022-05-31T06:36:32","guid":{"rendered":"https:\/\/world-media-group.com\/?p=20968"},"modified":"2022-05-31T07:36:32","modified_gmt":"2022-05-31T06:36:32","slug":"are-marketers-doing-enough-to-encourage-sustainability-belinda-barker","status":"publish","type":"post","link":"https:\/\/sandbox.world-media-group.com\/admin\/2022\/05\/31\/are-marketers-doing-enough-to-encourage-sustainability-belinda-barker\/","title":{"rendered":"Are marketers doing enough to encourage sustainability? Belinda Barker"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]The desire to become a more purpose-driven business is one of the positive trends to emerge from the pandemic and brands are becoming increasingly more progressive in their outlook. Last week\u2019s Advertising Week Europe had a whole track dedicated to Purpose &amp; Practice, and while purpose can encompass many things, it\u2019s clear that in today\u2019s climate, any purpose-driven business strategy must have sustainability high on the agenda.<\/p>\n<p>The World Media Group\u2019s members have been covering climate change and sustainability for years and continue to play a critical role in holding companies to account as organisations chase Net Zero ambitions. While \u2018Profit, People and Planet\u2019 is high on the agenda at board level, the question is, how is the media and marketing industry doing overall, and can we do more to effect change?<\/p>\n<p>To read the full article published on Mediatel click <a href=\"https:\/\/the-media-leader.com\/why-brands-are-lost-when-it-comes-to-measuring-sustainability\/\">HERE<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]The desire to become a more purpose-driven business is one of the positive trends to emerge from the pandemic and brands are becoming increasingly more progressive in their outlook. Last week\u2019s Advertising Week Europe had a whole track dedicated to Purpose &amp; Practice, and while purpose can encompass many things, it\u2019s clear that in today\u2019s [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":20969,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,37],"tags":[197,30,198,199,72],"class_list":["post-20968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-thought-leadership","tag-business-strategy","tag-marketers","tag-measuring","tag-profit-people-planet","tag-sustainability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are marketers doing enough to encourage sustainability? Belinda Barker - World Media Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandbox.world-media-group.com\/admin\/2022\/05\/31\/are-marketers-doing-enough-to-encourage-sustainability-belinda-barker\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are marketers doing enough to encourage sustainability? Belinda Barker - World Media Group\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]The desire to become a more purpose-driven business is one of the positive trends to emerge from the pandemic and brands are becoming increasingly more progressive in their outlook. Last week\u2019s Advertising Week Europe had a whole track dedicated to Purpose &amp; Practice, and while purpose can encompass many things, it\u2019s clear that in today\u2019s [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sandbox.world-media-group.com\/admin\/2022\/05\/31\/are-marketers-doing-enough-to-encourage-sustainability-belinda-barker\/\" \/>\n<meta property=\"og:site_name\" content=\"World Media Group\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-31T06:36:32+00:00\" \/>\n<meta name=\"author\" content=\"Isabel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Isabel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2022\/05\/31\/are-marketers-doing-enough-to-encourage-sustainability-belinda-barker\/\",\"url\":\"https:\/\/sandbox.world-media-group.com\/admin\/2022\/05\/31\/are-marketers-doing-enough-to-encourage-sustainability-belinda-barker\/\",\"name\":\"Are marketers doing enough to encourage sustainability? 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