{"id":20859,"date":"2022-05-05T11:29:42","date_gmt":"2022-05-05T10:29:42","guid":{"rendered":"https:\/\/world-media-group.com\/?p=20859"},"modified":"2022-05-05T11:29:42","modified_gmt":"2022-05-05T10:29:42","slug":"marketings-carbon-footprint-cant-be-ignored","status":"publish","type":"post","link":"https:\/\/sandbox.world-media-group.com\/admin\/2022\/05\/05\/marketings-carbon-footprint-cant-be-ignored\/","title":{"rendered":"Marketing\u2019s carbon footprint can\u2019t be ignored"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]The World Media Group brought together brand leaders and industry experts last week to discuss the key challenges and opportunities around sustainability &#8211; and specifically, marketing&#8217;s carbon footprint. Jemima Villanueva, Executive Director EMEA, The Atlantic, chaired the panel, which included Anna Lungley, Chief Sustainability Officer Dentsu; Solitaire Townsend, Chief Solutionist &amp; Co-Founder, Futerra; and Rachael Adams, Senior Manager, Commercial Content, Reuters.<\/p>\n<p>The event prompted a lively discussion\u00a0showcasing many different\u00a0viewpoints around subject\u00a0such\u00a0as:<\/p>\n<ul>\n<li>The way everyone can\u00a0make a 5% difference immediately!<\/li>\n<li>Why we don&#8217;t need to reinvent the wheel when measurement\u00a0already exists. But how\u00a0do we get more marketers on board to implement\u00a0it?<\/li>\n<li>Which\u00a0is more important\u00a0\u2013 concentrating on measurement or helping clients to pivot to focus on behavioural change?<\/li>\n<li>The innovative solutions that clever brands are creating to change\u00a0human and societal\u00a0behavioural for the better.<\/li>\n<li>How to avoid greenwashing when communicating about sustainability credentials.<\/li>\n<\/ul>\n<p>While some of our panel agreed to disagree on specific points, everyone believed that, as an industry, we need to do more. As well as sharing their own experiences, the panellists highlighted some fantastic resources available to help marketers with their sustainability journey.[\/vc_column_text][vc_custom_heading text=&#8221;Hear from our panellists&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_video link=&#8221;https:\/\/youtu.be\/rJAzxrxgp_8&#8243; title=&#8221;ANNA LUNGLEY, CHIEF SUSTAINABILITY OFFICER, DENTSU&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_video link=&#8221;https:\/\/youtu.be\/v7VKsnymEPg&#8221; title=&#8221;RACHAEL ADAMS, SENIOR MANAGER, COMMERCIAL CONTENT, REUTERS&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_video link=&#8221;https:\/\/youtu.be\/WjSksHevSyk&#8221; title=&#8221;SOLITAIRE TOWNSEND CHIEF SOLUTIONIST &amp; CO-FOUNDER, FUTERRA&#8221;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]The World Media Group brought together brand leaders and industry experts last week to discuss the key challenges and opportunities around sustainability &#8211; and specifically, marketing&#8217;s carbon footprint. Jemima Villanueva, Executive Director EMEA, The Atlantic, chaired the panel, which included Anna Lungley, Chief Sustainability Officer Dentsu; Solitaire Townsend, Chief Solutionist &amp; Co-Founder, Futerra; and Rachael [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":20863,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,20],"tags":[185,189,47],"class_list":["post-20859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-key-takeaways","category-news","tag-carbon-footprint","tag-smart-briefing","tag-world-media-group"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing\u2019s carbon footprint can\u2019t be ignored - World Media Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandbox.world-media-group.com\/admin\/2022\/05\/05\/marketings-carbon-footprint-cant-be-ignored\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing\u2019s carbon footprint can\u2019t be ignored - World Media Group\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]The World Media Group brought together brand leaders and industry experts last week to discuss the key challenges and opportunities around sustainability &#8211; and specifically, marketing&#8217;s carbon footprint. Jemima Villanueva, Executive Director EMEA, The Atlantic, chaired the panel, which included Anna Lungley, Chief Sustainability Officer Dentsu; Solitaire Townsend, Chief Solutionist &amp; Co-Founder, Futerra; and Rachael [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sandbox.world-media-group.com\/admin\/2022\/05\/05\/marketings-carbon-footprint-cant-be-ignored\/\" \/>\n<meta property=\"og:site_name\" content=\"World Media Group\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-05T10:29:42+00:00\" \/>\n<meta name=\"author\" content=\"Sheryl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sheryl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2022\/05\/05\/marketings-carbon-footprint-cant-be-ignored\/\",\"url\":\"https:\/\/sandbox.world-media-group.com\/admin\/2022\/05\/05\/marketings-carbon-footprint-cant-be-ignored\/\",\"name\":\"Marketing\u2019s carbon footprint can\u2019t be ignored - World Media Group\",\"isPartOf\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2022\/05\/05\/marketings-carbon-footprint-cant-be-ignored\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2022\/05\/05\/marketings-carbon-footprint-cant-be-ignored\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2022-05-05T10:29:42+00:00\",\"dateModified\":\"2022-05-05T10:29:42+00:00\",\"author\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#\/schema\/person\/85a47e286650a4c79c574a935919a13a\"},\"breadcrumb\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2022\/05\/05\/marketings-carbon-footprint-cant-be-ignored\/#breadcrumb\"},\"inLanguage\":\"WMG-custom\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sandbox.world-media-group.com\/admin\/2022\/05\/05\/marketings-carbon-footprint-cant-be-ignored\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"WMG-custom\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2022\/05\/05\/marketings-carbon-footprint-cant-be-ignored\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2022\/05\/05\/marketings-carbon-footprint-cant-be-ignored\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sandbox.world-media-group.com\/admin\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing\u2019s carbon footprint can\u2019t be ignored\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#website\",\"url\":\"https:\/\/sandbox.world-media-group.com\/admin\/\",\"name\":\"World Media Group\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sandbox.world-media-group.com\/admin\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"WMG-custom\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#\/schema\/person\/85a47e286650a4c79c574a935919a13a\",\"name\":\"Sheryl\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"WMG-custom\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"Sheryl\"},\"url\":\"https:\/\/sandbox.world-media-group.com\/admin\/author\/sheryl\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing\u2019s carbon footprint can\u2019t be ignored - World Media Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sandbox.world-media-group.com\/admin\/2022\/05\/05\/marketings-carbon-footprint-cant-be-ignored\/","og_locale":"en_US","og_type":"article","og_title":"Marketing\u2019s carbon footprint can\u2019t be ignored - World Media Group","og_description":"[vc_row][vc_column][vc_column_text]The World Media Group brought together brand leaders and industry experts last week to discuss the key challenges and opportunities around sustainability &#8211; and specifically, marketing&#8217;s carbon footprint. 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