{"id":19754,"date":"2021-09-10T09:21:39","date_gmt":"2021-09-10T08:21:39","guid":{"rendered":"https:\/\/world-media-group.com\/?p=19754"},"modified":"2021-09-10T09:21:39","modified_gmt":"2021-09-10T08:21:39","slug":"malaria-no-more-wipes-out-the-competition-at-the-2021-world-media-awards","status":"publish","type":"post","link":"https:\/\/sandbox.world-media-group.com\/admin\/2021\/09\/10\/malaria-no-more-wipes-out-the-competition-at-the-2021-world-media-awards\/","title":{"rendered":"Malaria No More Wipes Out the Competition at the 2021 World Media Awards"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Malaria No More UK Wipes Out the Competition <\/u><\/strong>at the 2021 World Media Awards<\/u><\/strong><\/p>\n

\u2018Drawing the Line Against Malaria to Help End it for Good\u2019 Wins Grand Prix <\/strong><\/p>\n

London, Thursday 9th September 2021 \u2013 <\/strong>The World Media Group is pleased to announce the winners of the 2021 World Media Awards.<\/a> Brands including Lombard Odier, The North Face, PlayStation, Samsung Galaxy, Shell, Can-Am On-Road, REWE Markt GmbH and Tourism\u00a0Australia were amongst those receiving accolades for their impressive entries this year. Hosted by the World Media Group<\/a>*, the World Media Awards, now in their sixth year, are the only global awards to recognise brands, agencies and media partners who, together, create the most effective cross platform, cross border, content-driven advertising campaigns.<\/p>\n

The Grand Prix went to Malaria No More (MNM) UK for its Draw the Line campaign, which also won the award for Social Good, a new category introduced this year. The innovative campaign sought to galvanise the influential global youth audience to create a sense of a movement, encouraging world leaders to move malaria up the political agenda.<\/p>\n

Partnering with Nigerian artist, activist and lawyer, L\u00e1ol\u00fa Sebanjo, known worldwide for using his patterns to start conversations and shed light on important issues, MNM took inspiration from Africa\u2019s oldest art form, traditional line painting, creating a \u2018Muundo\u2019 modular system that allowed people from all over the world to add their own line to a crowdsourced piece of art, a collective call to end malaria. This was accompanied by a video from acclaimed Nigerian music video director Meji Alabi, featuring the talent emanating from the African continent.<\/p>\n

\u201c<\/em>Malaria No More UK wiped out the competition with its brilliant Draw the Line campaign which taps into the cultural zeitgeist around social activism and the new generation claiming their futures back from this deadly disease,\u201d <\/em>said Shula Sinclair, Global Head of Strategy, Spark Foundry and Co-Chair WMA Judges \u201cMNM created a campaign that was authentic, allowed consumers to get involved, and delivered impressive results reaching over 540 million people. It has set an incredibly high standard as the first winner of our Social Good category and is well-deserving of this year\u2019s Grand Prix award<\/em>.<\/p>\n

Damian Douglas, President of the World Media Group and Managing Director EMEA, TIME, said, \u201cIn my first year as president, I\u2019ve been impressed by <\/em>the quality of the shortlisted campaigns \u2013 the standard was incredibly high, and the judges had a tough job on their hands. It\u2019s inspiring to see the many ways brands have used storytelling to stay connected with their audiences during a challenging year. I\u2019m delighted we\u2019ve been able to come together to celebrate their successes at the World Media Awards.\u201d <\/em><\/p>\n

A panel of 32 senior jurors from leading international advertisers, agencies and publishers co-chaired by Fabio Mancone, Chief Branding Officer and Partner at Lombard Odier Group and Shula Sinclair, Global Head of Strategy, Spark Foundry, were tasked with selecting the eight category winners and the Grand Prix winner from the many global submissions. The full list of judges can be seen here<\/a>.<\/p>\n

For more information on the World Media Awards and to see the winning entries in full click HERE<\/a><\/p>\n

The winners of the World Media Awards 2021 are as follows:<\/strong><\/p>\n\n\n\n
\n

AUTOMOTIVE<\/strong><\/h1>\n

\u00a0<\/strong><\/p>\n

Winner \u2013 Can-Am On-Road: Ladies, rule the road <\/strong><\/p>\n

Entered by: Touch\u00e9!<\/p>\n

Credited: Anomaly, Praytell<\/p>\n

 <\/p>\n

BRAND & MEDIA OWNER PARTNERSHIP<\/strong><\/h1>\n

 <\/p>\n

Winner — REWE Markt GmbH: A(I)ttack of the killer tomatoes <\/strong><\/p>\n

Entered by: OMD Germany GmbH<\/p>\n

Credited: Ad Alliance<\/p>\n

 <\/p>\n

Highly Commended \u2013 Bad audio is bad business<\/strong><\/p>\n

Entered by: The Trust: The Wall Street Journal | Barron\u2019s Group<\/p>\n

Credited: Verizon Media<\/p>\n

 <\/p>\n

CORPORATE INFLUENCER<\/strong><\/h1>\n

 <\/p>\n

Winner \u2013 Shell: Pitch the future <\/strong><\/p>\n

Entered by: MediaCom<\/p>\n

Credited: Vayner Media, UEG<\/p>\n

 <\/p>\n

FINANCIAL SERVICES<\/strong><\/h1>\n

 <\/p>\n

Winner \u2013 Lombard Odier:<\/strong> Transitioning to a CLIC economy <\/strong><\/p>\n

Entered by: Lombard Odier<\/p>\n

Credited: Wavemaker, VMLY&R<\/p>\n

 <\/p>\n

LUXURY & LIFESTYLE<\/strong><\/h1>\n

 <\/p>\n

Winner \u2013 <\/strong>The North Face:<\/strong> Power further, together – Launching a trail running shoe during a pandemic <\/strong><\/p>\n

Entered by: PHD Global Business<\/p>\n

Credited: Bigger., Mongoose, 1000heads, Runner’s World, 4running, Trails, Aktiv Laufen!, TrailRun, Like the Wind, Strava<\/p>\n

 <\/p>\n

MEDIA AND ENTERTAINMENT<\/strong><\/h1>\n

 <\/p>\n

Winner \u2013 PlayStation: PS5: 2020\u2019s biggest entertainment launch <\/strong><\/p>\n

Entered by: MediaCom<\/p>\n

Credited: Adam&Eve, GroupM<\/p>\n

<\/h1>\n

SOCIAL GOOD<\/strong><\/h1>\n

 <\/p>\n

Winner \u2013 Malaria No More UK<\/strong>: Drawing the line against malaria to help end it for good <\/strong><\/p>\n

Entered by: Dentsu<\/p>\n

 <\/p>\n

TECHNOLOGY AND TELECOMS<\/strong><\/h1>\n

 <\/p>\n

Winner \u2013 Samsung Galaxy A Series phone: Samsung #danceAwesome <\/strong><\/p>\n

Entered by: Starcom (US & UK)<\/p>\n

Credited: R\/GA, Wieden & Kennedy, TikTok<\/p>\n

 <\/p>\n

Highly Commended \u2013 Leading in enterprise cybersecurity with Kaspersky<\/strong><\/p>\n

Entered by: Gyro<\/p>\n

Credited: Wall Street Journal, The Economist, FT, Wired, IDG, Tech Target, NME Europe, C\u2019T, iX, Infosecurity<\/p>\n

\u00a0<\/strong><\/h1>\n

TRAVEL AND TOURISM<\/strong><\/h1>\n

 <\/p>\n

Winner \u2013 Tourism Australia: LIVE from Aus <\/strong><\/p>\n

Entered by: UM Sydney<\/p>\n

Credited: M&C Saatchi Sydney, Digitas Australia, Channel 10 Australia, Facebook, YouTube<\/p>\n

GRAND PRIX<\/strong><\/h1>\n

 <\/p>\n

Winner \u2013 Malaria No More UK:<\/strong> Drawing the line against malaria to help end it for good<\/strong><\/p>\n

Entered by: Dentsu<\/p>\n

\u00a0<\/em><\/p>\n

CONTENT LEADERSHIP & INNOVATION<\/strong><\/p>\n

\u00a0<\/em><\/p>\n

This award is for the individual recognised by peers for their talent in creating exemplary content-driven campaigns with brand bravery, creativity and innovation.<\/p>\n

 <\/p>\n

Winner \u2013 <\/strong>Kaat Vanderheyde,\u00a0Managing Director for Brand & Customer Experience Design, FedEx Express Europe<\/strong><\/p>\n

 <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/strong><\/p>\n

#ENDS#<\/strong><\/p>\n

 <\/p>\n

*About the World Media Group:<\/strong><\/p>\n

The World Media Group is a strategic alliance of leading international media organisations that connects brands with highly engaged, influential audiences in the context of trusted and renowned journalism. Its members include The Atlantic, BBC Global News, Bloomberg Media Group, Business Insider, The Economist, The Financial Times, Forbes, Fortune, National Geographic, Politico Europe, Reuters, The New York Times Company, TIME, The Wall Street Journal and The Washington Post, and associate member: The Smithsonian and partner: Permutive. Visit www.world-media-group.com<\/a> for further information.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text]Malaria No More UK Wipes Out the Competition at the 2021 World Media Awards \u2018Drawing the Line Against Malaria to Help End it for Good\u2019 Wins Grand Prix London, Thursday 9th September 2021 \u2013 The World Media Group is pleased to announce the winners of the 2021 World Media Awards. Brands including Lombard Odier, The […]<\/p>\n","protected":false},"author":3,"featured_media":19090,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,20],"tags":[],"class_list":["post-19754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards-news","category-news"],"yoast_head":"\nMalaria No More Wipes Out the Competition at the 2021 World Media Awards - World Media Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandbox.world-media-group.com\/admin\/2021\/09\/10\/malaria-no-more-wipes-out-the-competition-at-the-2021-world-media-awards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Malaria No More Wipes Out the Competition at the 2021 World Media Awards - World Media Group\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]Malaria No More UK Wipes Out the Competition at the 2021 World Media Awards \u2018Drawing the Line Against Malaria to Help End it for Good\u2019 Wins Grand Prix London, Thursday 9th September 2021 \u2013 The World Media Group is pleased to announce the winners of the 2021 World Media Awards. Brands including Lombard Odier, The […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sandbox.world-media-group.com\/admin\/2021\/09\/10\/malaria-no-more-wipes-out-the-competition-at-the-2021-world-media-awards\/\" \/>\n<meta property=\"og:site_name\" content=\"World Media Group\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-10T08:21:39+00:00\" \/>\n<meta name=\"author\" content=\"Isabel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Isabel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2021\/09\/10\/malaria-no-more-wipes-out-the-competition-at-the-2021-world-media-awards\/\",\"url\":\"https:\/\/sandbox.world-media-group.com\/admin\/2021\/09\/10\/malaria-no-more-wipes-out-the-competition-at-the-2021-world-media-awards\/\",\"name\":\"Malaria No More Wipes Out the Competition at the 2021 World Media Awards - World Media Group\",\"isPartOf\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2021\/09\/10\/malaria-no-more-wipes-out-the-competition-at-the-2021-world-media-awards\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2021\/09\/10\/malaria-no-more-wipes-out-the-competition-at-the-2021-world-media-awards\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2021-09-10T08:21:39+00:00\",\"dateModified\":\"2021-09-10T08:21:39+00:00\",\"author\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#\/schema\/person\/d723d26a7a325fffeca820bd9fb7fe63\"},\"breadcrumb\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2021\/09\/10\/malaria-no-more-wipes-out-the-competition-at-the-2021-world-media-awards\/#breadcrumb\"},\"inLanguage\":\"WMG-custom\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sandbox.world-media-group.com\/admin\/2021\/09\/10\/malaria-no-more-wipes-out-the-competition-at-the-2021-world-media-awards\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"WMG-custom\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2021\/09\/10\/malaria-no-more-wipes-out-the-competition-at-the-2021-world-media-awards\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2021\/09\/10\/malaria-no-more-wipes-out-the-competition-at-the-2021-world-media-awards\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sandbox.world-media-group.com\/admin\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Malaria No More Wipes Out the Competition at the 2021 World Media Awards\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#website\",\"url\":\"https:\/\/sandbox.world-media-group.com\/admin\/\",\"name\":\"World Media Group\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sandbox.world-media-group.com\/admin\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"WMG-custom\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#\/schema\/person\/d723d26a7a325fffeca820bd9fb7fe63\",\"name\":\"Isabel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"WMG-custom\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"Isabel\"},\"url\":\"https:\/\/sandbox.world-media-group.com\/admin\/author\/isabel\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Malaria No More Wipes Out the Competition at the 2021 World Media Awards - World Media Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sandbox.world-media-group.com\/admin\/2021\/09\/10\/malaria-no-more-wipes-out-the-competition-at-the-2021-world-media-awards\/","og_locale":"en_US","og_type":"article","og_title":"Malaria No More Wipes Out the Competition at the 2021 World Media Awards - World Media Group","og_description":"[vc_row][vc_column][vc_column_text]Malaria No More UK Wipes Out the Competition at the 2021 World Media Awards \u2018Drawing the Line Against Malaria to Help End it for Good\u2019 Wins Grand Prix London, Thursday 9th September 2021 \u2013 The World Media Group is pleased to announce the winners of the 2021 World Media Awards. Brands including Lombard Odier, The […]","og_url":"https:\/\/sandbox.world-media-group.com\/admin\/2021\/09\/10\/malaria-no-more-wipes-out-the-competition-at-the-2021-world-media-awards\/","og_site_name":"World Media Group","article_published_time":"2021-09-10T08:21:39+00:00","author":"Isabel","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Isabel","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sandbox.world-media-group.com\/admin\/2021\/09\/10\/malaria-no-more-wipes-out-the-competition-at-the-2021-world-media-awards\/","url":"https:\/\/sandbox.world-media-group.com\/admin\/2021\/09\/10\/malaria-no-more-wipes-out-the-competition-at-the-2021-world-media-awards\/","name":"Malaria No More Wipes Out the Competition at the 2021 World Media Awards - World Media Group","isPartOf":{"@id":"https:\/\/sandbox.world-media-group.com\/admin\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sandbox.world-media-group.com\/admin\/2021\/09\/10\/malaria-no-more-wipes-out-the-competition-at-the-2021-world-media-awards\/#primaryimage"},"image":{"@id":"https:\/\/sandbox.world-media-group.com\/admin\/2021\/09\/10\/malaria-no-more-wipes-out-the-competition-at-the-2021-world-media-awards\/#primaryimage"},"thumbnailUrl":"","datePublished":"2021-09-10T08:21:39+00:00","dateModified":"2021-09-10T08:21:39+00:00","author":{"@id":"https:\/\/sandbox.world-media-group.com\/admin\/#\/schema\/person\/d723d26a7a325fffeca820bd9fb7fe63"},"breadcrumb":{"@id":"https:\/\/sandbox.world-media-group.com\/admin\/2021\/09\/10\/malaria-no-more-wipes-out-the-competition-at-the-2021-world-media-awards\/#breadcrumb"},"inLanguage":"WMG-custom","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sandbox.world-media-group.com\/admin\/2021\/09\/10\/malaria-no-more-wipes-out-the-competition-at-the-2021-world-media-awards\/"]}]},{"@type":"ImageObject","inLanguage":"WMG-custom","@id":"https:\/\/sandbox.world-media-group.com\/admin\/2021\/09\/10\/malaria-no-more-wipes-out-the-competition-at-the-2021-world-media-awards\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/sandbox.world-media-group.com\/admin\/2021\/09\/10\/malaria-no-more-wipes-out-the-competition-at-the-2021-world-media-awards\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sandbox.world-media-group.com\/admin\/"},{"@type":"ListItem","position":2,"name":"Malaria No More Wipes Out the Competition at the 2021 World Media Awards"}]},{"@type":"WebSite","@id":"https:\/\/sandbox.world-media-group.com\/admin\/#website","url":"https:\/\/sandbox.world-media-group.com\/admin\/","name":"World Media Group","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sandbox.world-media-group.com\/admin\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"WMG-custom"},{"@type":"Person","@id":"https:\/\/sandbox.world-media-group.com\/admin\/#\/schema\/person\/d723d26a7a325fffeca820bd9fb7fe63","name":"Isabel","image":{"@type":"ImageObject","inLanguage":"WMG-custom","@id":"https:\/\/sandbox.world-media-group.com\/admin\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"Isabel"},"url":"https:\/\/sandbox.world-media-group.com\/admin\/author\/isabel\/"}]}},"_links":{"self":[{"href":"https:\/\/sandbox.world-media-group.com\/admin\/wp-json\/wp\/v2\/posts\/19754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sandbox.world-media-group.com\/admin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sandbox.world-media-group.com\/admin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sandbox.world-media-group.com\/admin\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sandbox.world-media-group.com\/admin\/wp-json\/wp\/v2\/comments?post=19754"}],"version-history":[{"count":0,"href":"https:\/\/sandbox.world-media-group.com\/admin\/wp-json\/wp\/v2\/posts\/19754\/revisions"}],"wp:attachment":[{"href":"https:\/\/sandbox.world-media-group.com\/admin\/wp-json\/wp\/v2\/media?parent=19754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sandbox.world-media-group.com\/admin\/wp-json\/wp\/v2\/categories?post=19754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sandbox.world-media-group.com\/admin\/wp-json\/wp\/v2\/tags?post=19754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}