{"id":19113,"date":"2021-07-02T12:42:05","date_gmt":"2021-07-02T12:42:05","guid":{"rendered":"https:\/\/sandbox.world-media-group.com\/?p=19113"},"modified":"2021-07-02T12:42:05","modified_gmt":"2021-07-02T12:42:05","slug":"world-media-awards-2021-shortlist-announced","status":"publish","type":"post","link":"https:\/\/sandbox.world-media-group.com\/admin\/2021\/07\/02\/world-media-awards-2021-shortlist-announced\/","title":{"rendered":"World Media Awards Shortlist Announced!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Strong showing of international entries despite a turbulent year for advertising<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>London, Tuesday 29<sup>th<\/sup>&nbsp;June:&nbsp;<\/strong><a href=\"https:\/\/world-media-group.com\/\">The World Media Group<\/a>&nbsp;has announced the shortlist for the&nbsp;<a href=\"https:\/\/world-media-group.com\/finalists-2021-xyz\/\">2021 World Media Awards<\/a>&nbsp;(WMAs), which showcase the best in international content-driven, cross-border advertising. Despite the disruption of the pandemic, the awards drove strong international interest across APAC, EMEA and the Americas attracting entries from Chile, Denmark, Germany, Japan, Spain, UK and the USA to highlight a few.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The shortlist, which includes a wide variety of renowned brands, was determined by an international team of more than 30 heavyweight jurors from leading advertisers, agencies and publishers. The jury\u2019s make up reflects the vital importance of collaboration between all three parties when creating effective content-driven marketing campaigns. This year\u2019s Co-Chairs were Fabio Mancone, Chief Branding Officer and Partner at Lombard Odier Group and Shula Sinclair Global Head of Strategy, Spark Foundry. The full list of judges can be seen&nbsp;<a href=\"https:\/\/world-media-group.com\/awards\/judges\/\">here<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Damian Douglas, President of the World Media Group and Managing Director EMEA, TIME said,&nbsp;<em>\u201cLast year was challenging in many ways and the media and marketing industries weren\u2019t exempt from this so we are both surprised and delighted to see such strong contributions from all over the world \u2013 in terms of the quality and quantity of entries. It\u2019s inspiring to see so many brands using storytelling to stay connected with their audiences, even in the midst of a pandemic. The campaigns demonstrate how content-driven advertising in the right media environment plays such an important role in bringing stories to life.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>World Media Awards Event:&nbsp;<\/strong>The final category winners will be announced during an exclusive live ceremony at the Ham Yard Hotel in London on Thursday 9<sup>th<\/sup>&nbsp;September 2021 (Covid restrictions permitting). The winner of this year\u2019s prestigious Grand Prix Award will also be announced on the night, joining previous Grand Prix winners, Sonos, Tata Motors, Shell, Fox and London &amp; Partners as the \u2018best of the best\u2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Winners\u2019 Perks:&nbsp;<\/strong>The Awards are unique in that all winners not only walk away with a trophy and kudos on the night, but will also see their work celebrated in an exclusive worldwide advertising campaign valued at \u20ac650K+ which will run across the World Media Group\u2019s leading international media brands comprising The Atlantic, BBC Global News, Bloomberg Media Group, Business Insider, The Economist, The Financial Times, Forbes, Fortune, National Geographic, Reuters, Politico Europe, The New York Times, TIME, The Wall Street Journal and The Washington Post.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 2021 shortlist is as follows:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Automotive<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Brand \/ Campaign<\/td><td>Entered by<\/td><\/tr><tr><td>Can-Am On-Road \u2013 Ladies, rule the road<\/td><td>Touch\u00e9!<\/td><\/tr><tr><td>Toyota \u2013 Scoring the \u2018Perfect 10\u2019 for Toyota\u2019s biggest sales model<\/td><td>m\/SIX<\/td><\/tr><tr><td>Polestar \u2013 The under 30 drive<\/td><td>Forbes<\/td><\/tr><tr><td>Hyundai Motor Company: H2 economy<\/td><td>Bloomberg Media Studios<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Brand \/ Media Partnership<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Brand\/ Campaign<\/td><td>Entered by<\/td><\/tr><tr><td>Samsung: The human touch<\/td><td>The Trust: The Wall Street Journal | Barron\u2019s Group<\/td><\/tr><tr><td>EPOS \u2013 Bad audio is bad business&nbsp;<\/td><td>The Trust: The Wall Street Journal | Barron\u2019s Group<\/td><\/tr><tr><td>REWE Markt GmbH \u2013 A(I)ttack of the killer tomatoes&nbsp;<\/td><td>OMD Germany GmbH<\/td><\/tr><tr><td>Iberdrola \u2013 Power to change&nbsp;&nbsp;<\/td><td>The Trust: The Wall Street Journal | Barron\u2019s Group<\/td><\/tr><tr><td>Samsung Galaxy A Series phone \u2013 Samsung #danceAwesome<\/td><td>Starcom (US &amp; UK)&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Corporate Influencer<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Brand\/ Campaign<\/td><td>Entered by<\/td><\/tr><tr><td>Shell \u2013 Pitch the future&nbsp;<\/td><td>Mediacom<\/td><\/tr><tr><td>Maersk \u2013 Setting a new course for growth<\/td><td>Havas International<\/td><\/tr><tr><td>EPOS \u2013 Bad audio is bad business&nbsp;<\/td><td>The Trust: The Wall Street Journal | Barron\u2019s Group<\/td><\/tr><tr><td>NTT \u2013 Building the future&nbsp;<\/td><td>The Trust: The Wall Street Journal | Barron\u2019s Group<\/td><\/tr><tr><td>Veolia \u2013 A new vision for plastic&nbsp;<\/td><td>The New York Times<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Financial Services<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Brand\/ Campaign<\/td><td>Entered by<\/td><\/tr><tr><td>Wells Fargo \u2013 The way ahead&nbsp;<\/td><td>Bloomberg Media Studios<\/td><\/tr><tr><td>ING Wholesale Banking \u2013 Transforming business&nbsp;<\/td><td>Insider<\/td><\/tr><tr><td>UBS \u2013 Illuminate, educate, reciprocate media strategy&nbsp;<\/td><td>Spark Foundry Worldwide&nbsp;<\/td><\/tr><tr><td>UBS \u2013 Serious about sustainable investing&nbsp;<\/td><td>The Trust: The Wall Street Journal | Barron\u2019s Group<\/td><\/tr><tr><td>Lombard Odier \u2013 Transitioning to a CLIC economy&nbsp;<\/td><td>Lombard Odier&nbsp;<\/td><\/tr><tr><td>Refinitiv \u2013 Trade secrets&nbsp;<\/td><td>Financial Times<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Lifestyle, Luxury &amp; Fashion<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Brand\/ Campaign<\/td><td>Entered by<\/td><\/tr><tr><td>The North Face \u2013 Power further, together \u2013 Launching a trail running shoe during a pandemic&nbsp;<\/td><td>PHD Global Business&nbsp;<\/td><\/tr><tr><td>Samsung Galaxy Fold 2 \u2013 Look again at the Galaxy Fold<\/td><td>Starcom Worldwide<\/td><\/tr><tr><td>Bumble \u2013 Building brand buzz in lockdown<\/td><td>Havas International<\/td><\/tr><tr><td>Meetic \u2013 Re-humanizing digital relationships<\/td><td>Havas Media Group<\/td><\/tr><tr><td>Triumph \u2013 A triumph for Triumph<\/td><td>Wavemaker&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Media &amp; Entertainment<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Brand\/ Campaign<\/td><td>Entered by<\/td><\/tr><tr><td>beIN SPORTS \u2013 Love it like the first time&nbsp;<\/td><td>VMLY&amp;R Miami&nbsp;<\/td><\/tr><tr><td>Sony Pictures Entertainment \u2013 Bad Boys for Life \u2013 Re-energising the franchise&nbsp;<\/td><td>OMD EMEA<\/td><\/tr><tr><td>Electronic Arts \u2013 FIFA win as one&nbsp;<\/td><td>m\/SIX<\/td><\/tr><tr><td>PlayStation \u2013 PS5: 2020\u2019s biggest entertainment launch&nbsp;<\/td><td>MediaCom<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Social Good<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Brand\/ Campaign<\/td><td>Entered by<\/td><\/tr><tr><td>Malaria No More UK \u2013 Drawing the line against malaria to help end it for good&nbsp;<\/td><td>Dentsu<\/td><\/tr><tr><td>Can-Am On-Road \u2013 Ladies, rule the road<\/td><td>Touch\u00e9!<\/td><\/tr><tr><td>Corteva Agriscience \u2013 Follow the Food season 2<\/td><td>BBC Global News<\/td><\/tr><tr><td>Samsung\u2014Samsung out of the box&nbsp;<\/td><td>Starcom<\/td><\/tr><tr><td>WWF Chile \u2013 Footprints of extinction&nbsp;<\/td><td>Inbrax<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Technology &amp; Telecoms<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Brand\/ Campaign<\/td><td>Entered by<\/td><\/tr><tr><td>Deutsche Telekom \u2013 \u201cWhat we do next\u201d: Celebrating Gen Z\u2019s online activism&nbsp;<\/td><td>Mindshare Germany<\/td><\/tr><tr><td>Samsung Galaxy A Series phone \u2013 Samsung #danceAwesome<\/td><td>Starcom (US &amp; UK)&nbsp;<\/td><\/tr><tr><td>Kaspersky \u2013 Leading in enterprise cybersecurity with Kaspersky&nbsp;<\/td><td>Gyro<\/td><\/tr><tr><td>Microsoft \u2013 Microsoft Teams for today, Teams for tomorrow, Teams for all<\/td><td>Carat<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Travel &amp; Tourism<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Brand\/ Campaign<\/td><td>Entered by<\/td><\/tr><tr><td>Tourism Australia \u2013 LIVE from Aus<\/td><td>UM Sydney<\/td><\/tr><tr><td>Department of Culture and Tourism \u2013 Abu Dhabi \u2013 Abu Dhabi unwrapped<\/td><td>BBC Global News<\/td><\/tr><tr><td>Marriott Bonvoy International \u2013 Trigger the escape<\/td><td>Spark Foundry<\/td><\/tr><tr><td>Kaunastic routes \u2013 Kaunas IN&nbsp;<\/td><td>Kaunastic routes&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For full details of shortlisted entries go to&nbsp;<a href=\"https:\/\/world-media-group.com\/finalists-2021\/\">https:\/\/world-media-group.com\/finalists-2021\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Strong showing of international entries despite a turbulent year for advertising London, Tuesday 29th&nbsp;June:&nbsp;The World Media Group&nbsp;has announced the shortlist for the&nbsp;2021 World Media Awards&nbsp;(WMAs), which showcase the best in international content-driven, cross-border advertising. Despite the disruption of the pandemic, the awards drove strong international interest across APAC, EMEA and the Americas attracting entries from [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":19090,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,20],"tags":[],"class_list":["post-19113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards-news","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>World Media Awards Shortlist Announced! - World Media Group<\/title>\n<meta name=\"description\" content=\"The finalists for the 2021 World Media Awards are announced\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandbox.world-media-group.com\/admin\/2021\/07\/02\/world-media-awards-2021-shortlist-announced\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"World Media Awards Shortlist Announced! 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