{"id":1761,"date":"2017-01-31T14:22:19","date_gmt":"2017-01-31T14:22:19","guid":{"rendered":"http:\/\/www.wm-awards.com\/?p=1761"},"modified":"2017-01-31T14:22:19","modified_gmt":"2017-01-31T14:22:19","slug":"after-the-super-bowl-how-jaguar-followed-up-its-2014-spot-british-villains","status":"publish","type":"post","link":"https:\/\/sandbox.world-media-group.com\/admin\/2017\/01\/31\/after-the-super-bowl-how-jaguar-followed-up-its-2014-spot-british-villains\/","title":{"rendered":"After the Super Bowl: How Jaguar followed up its 2014 spot \u2018British Villains\u2019"},"content":{"rendered":"<p>Ian Armstrong, global head of advertising at Jaguar Land Rover and co-head judge of the World Media Awards 2017, explains how the car manufacturer put two famous brands back on the map.<\/p>\n<p><a href=\"http:\/\/www.wm-awards.com\/admin\/wp-content\/uploads\/2017\/01\/Jaguar-villains.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1763\" src=\"http:\/\/www.wm-awards.com\/admin\/wp-content\/uploads\/2017\/01\/Jaguar-villains-300x206.jpg\" alt=\"Jaguar-villains\" width=\"300\" height=\"206\" \/><\/a><br \/>\nRendezvous: Jaguar launched star-studded campaign during 2014 Super Bowl broadcast<\/p>\n<p>It was a bold choice. Faced with the dilemma of how to interrupt the 2014 Super Bowl, America\u2019s famous annual sporting jamboree, luxury British car marque Jaguar summoned three of the UK\u2019s most recognisable actors for 60-seconds of fabulously camp and wickedly witty fun.<\/p>\n<p>The ad, named \u2018Rendezvous\u2019, featured Tom Hiddleston, Ben Kingsley and Mark Strong prowling in tuxedos and revelling in the Hollywood clich\u00e9 of British movie bad-guys, all in promotion of Jaguar\u2019s latest F-Type model release.<\/p>\n<p>With an estimated media cost of $8m for the single spot alone, plus production and talent expenses, it represented a major investment \u2013 albeit one maximised through use of media agency Mindshare\u2019s The Loop social media \u2018war room\u2019. After a night of fame for the brand\u2019s \u2018#goodtobebad\u2019 hashtag, had it all been worth it? \u00a0<a href=\"http:\/\/mandmglobal.com\/after-the-super-bowl-how-jaguar-followed-up-its-2014-spot-british-villains\/\">READ THE FULL INTERVIEW<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ian Armstrong, global head of advertising at Jaguar Land Rover and co-head judge of the World Media Awards 2017, explains how the car manufacturer put two famous brands back on the map. Rendezvous: Jaguar launched star-studded campaign during 2014 Super Bowl broadcast It was a bold choice. Faced with the dilemma of how to interrupt [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,20,37],"tags":[],"class_list":["post-1761","post","type-post","status-publish","format-standard","hentry","category-awards-news","category-news","category-thought-leadership"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>After the Super Bowl: How Jaguar followed up its 2014 spot \u2018British Villains\u2019 - World Media Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandbox.world-media-group.com\/admin\/2017\/01\/31\/after-the-super-bowl-how-jaguar-followed-up-its-2014-spot-british-villains\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"After the Super Bowl: How Jaguar followed up its 2014 spot \u2018British Villains\u2019 - World Media Group\" \/>\n<meta property=\"og:description\" content=\"Ian Armstrong, global head of advertising at Jaguar Land Rover and co-head judge of the World Media Awards 2017, explains how the car manufacturer put two famous brands back on the map. Rendezvous: Jaguar launched star-studded campaign during 2014 Super Bowl broadcast It was a bold choice. Faced with the dilemma of how to interrupt [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sandbox.world-media-group.com\/admin\/2017\/01\/31\/after-the-super-bowl-how-jaguar-followed-up-its-2014-spot-british-villains\/\" \/>\n<meta property=\"og:site_name\" content=\"World Media Group\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-31T14:22:19+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.wm-awards.com\/admin\/wp-content\/uploads\/2017\/01\/Jaguar-villains-300x206.jpg\" \/>\n<meta name=\"author\" content=\"Sheryl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sheryl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2017\/01\/31\/after-the-super-bowl-how-jaguar-followed-up-its-2014-spot-british-villains\/\",\"url\":\"https:\/\/sandbox.world-media-group.com\/admin\/2017\/01\/31\/after-the-super-bowl-how-jaguar-followed-up-its-2014-spot-british-villains\/\",\"name\":\"After the Super Bowl: How Jaguar followed up its 2014 spot \u2018British Villains\u2019 - 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