{"id":16920,"date":"2020-11-26T10:54:28","date_gmt":"2020-11-26T10:54:28","guid":{"rendered":"http:\/\/sandbox.world-media-group.com\/?p=16920"},"modified":"2020-11-26T10:54:28","modified_gmt":"2020-11-26T10:54:28","slug":"making-content-driven-marketing-that-people-care-about","status":"publish","type":"post","link":"https:\/\/sandbox.world-media-group.com\/admin\/2020\/11\/26\/making-content-driven-marketing-that-people-care-about\/","title":{"rendered":"Making Content-Driven Marketing that People care About"},"content":{"rendered":"<p>Alex Delamain of The Economist and World Media Group explains how partnering with respected journalistic brands can deliver engagement, not just reach.<\/p>\n<div><i>As SVP, global client partner at The Economist and president of the World Media Group, Alex Delamain\u2019s role sits at the point of convergence between clients with marketing goals and a suite of respected media brands. As a result, she\u2019s used to the balancing act required to create content-driven campaigns that audiences engage with meaningful ideas.<\/i><\/div>\n<div><i>\u00a0<\/i><\/div>\n<div><i>To dig into how she views best practice in this area, click on the link below:<\/i><\/div>\n<div><\/div>\n<div><i> <a href=\"https:\/\/www.lbbonline.com\/news\/making-content-driven-marketing-that-people-care-about\">https:\/\/www.lbbonline.com\/news\/making-content-driven-marketing-that-people-care-about<\/a>.<\/i><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Alex Delamain of The Economist and World Media Group explains how partnering with respected journalistic brands can deliver engagement, not just reach. As SVP, global client partner at The Economist and president of the World Media Group, Alex Delamain\u2019s role sits at the point of convergence between clients with marketing goals and a suite of [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8757,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,37],"tags":[132,166,64,77,52,98,138,80],"class_list":["post-16920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-thought-leadership","tag-alex-delamain","tag-audience-engagement","tag-brands","tag-content-led-marketing","tag-interview","tag-media","tag-the-economist","tag-wmg"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Making Content-Driven Marketing that People care About - World Media Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandbox.world-media-group.com\/admin\/2020\/11\/26\/making-content-driven-marketing-that-people-care-about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Making Content-Driven Marketing that People care About - World Media Group\" \/>\n<meta property=\"og:description\" content=\"Alex Delamain of The Economist and World Media Group explains how partnering with respected journalistic brands can deliver engagement, not just reach. As SVP, global client partner at The Economist and president of the World Media Group, Alex Delamain\u2019s role sits at the point of convergence between clients with marketing goals and a suite of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sandbox.world-media-group.com\/admin\/2020\/11\/26\/making-content-driven-marketing-that-people-care-about\/\" \/>\n<meta property=\"og:site_name\" content=\"World Media Group\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-26T10:54:28+00:00\" \/>\n<meta name=\"author\" content=\"Isabel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Isabel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2020\/11\/26\/making-content-driven-marketing-that-people-care-about\/\",\"url\":\"https:\/\/sandbox.world-media-group.com\/admin\/2020\/11\/26\/making-content-driven-marketing-that-people-care-about\/\",\"name\":\"Making Content-Driven Marketing that People care About - World Media Group\",\"isPartOf\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2020\/11\/26\/making-content-driven-marketing-that-people-care-about\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2020\/11\/26\/making-content-driven-marketing-that-people-care-about\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2020-11-26T10:54:28+00:00\",\"dateModified\":\"2020-11-26T10:54:28+00:00\",\"author\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#\/schema\/person\/d723d26a7a325fffeca820bd9fb7fe63\"},\"breadcrumb\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2020\/11\/26\/making-content-driven-marketing-that-people-care-about\/#breadcrumb\"},\"inLanguage\":\"WMG-custom\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sandbox.world-media-group.com\/admin\/2020\/11\/26\/making-content-driven-marketing-that-people-care-about\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"WMG-custom\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2020\/11\/26\/making-content-driven-marketing-that-people-care-about\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2020\/11\/26\/making-content-driven-marketing-that-people-care-about\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sandbox.world-media-group.com\/admin\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Making Content-Driven Marketing that People care About\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#website\",\"url\":\"https:\/\/sandbox.world-media-group.com\/admin\/\",\"name\":\"World Media Group\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sandbox.world-media-group.com\/admin\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"WMG-custom\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#\/schema\/person\/d723d26a7a325fffeca820bd9fb7fe63\",\"name\":\"Isabel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"WMG-custom\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"Isabel\"},\"url\":\"https:\/\/sandbox.world-media-group.com\/admin\/author\/isabel\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Making Content-Driven Marketing that People care About - World Media Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sandbox.world-media-group.com\/admin\/2020\/11\/26\/making-content-driven-marketing-that-people-care-about\/","og_locale":"en_US","og_type":"article","og_title":"Making Content-Driven Marketing that People care About - World Media Group","og_description":"Alex Delamain of The Economist and World Media Group explains how partnering with respected journalistic brands can deliver engagement, not just reach. 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