{"id":16682,"date":"2020-09-10T12:01:41","date_gmt":"2020-09-10T12:01:41","guid":{"rendered":"http:\/\/sandbox.world-media-group.com\/?p=16682"},"modified":"2020-09-10T12:01:41","modified_gmt":"2020-09-10T12:01:41","slug":"judges-like-the-sound-of-sonoss-campaign-at-the-2020-world-media-awards","status":"publish","type":"post","link":"https:\/\/sandbox.world-media-group.com\/admin\/2020\/09\/10\/judges-like-the-sound-of-sonoss-campaign-at-the-2020-world-media-awards\/","title":{"rendered":"Judges Like the Sound of Sonos\u2019s Campaign at the 2020 World Media Awards"},"content":{"rendered":"

\u2018<\/em>Brilliant Sound at Intersections of Culture and Cool\u2019 Wins this Year\u2019s Grand Prix<\/strong><\/h2>\n

London, Thursday 10th September 2020 \u2013 <\/strong>The World Media Group is pleased to announce the winners of the 2020 World Media Awards<\/a>.Top brands including Astana International Financial Centre, Electronic Arts, Levi\u2019s, Samsung, Shell, Sonos, Tech Mahindra, Tourism Australia and Volkswagen were amongst those receiving accolades for their impressive entries this year. Hosted by the World Media Group<\/a>*, the World Media Awards, now in their fifth year, are the only global awards to recognise brands, agencies and media partners who, together, create the most effective cross platform, cross border, content-driven advertising campaigns.<\/p>\n

Sonos was the biggest winner this year taking away the WMA Grand Prix, as well as scooping up the Technology & Telecommunications prize for its innovative multiplatform campaign, \u2018Brilliant Sound at Intersections of Culture and Cool\u2019<\/em>. In a currently over-crowded smart speaker market, Sonos\u2019s challenge was to cut through the noise of its competitors to deliver a brand message about greater sound quality to an audience who may never have even heard of them before.<\/p>\n

\u201cSonos edged out the competition with an entry that succeeded on every level \u2013 they outlined a clear challenge, addressed it with a multiplatform, wide-reaching creative approach and backed it up with fantastic results that demonstrated brand lift and revenue growth,\u201d said Christoph Woermann, WMA Judge and CMO Corporate Bank, Deutsche Bank. \u201cBrilliant Sound <\/em>demonstrates all the attributes of an award-winning content campaign and is well-deserving of this year\u2019s Grand Prix award.\u201d<\/p>\n

Alex Delamain, President of the World Media Group and SVP Global Client Partner at The Economist\u00a0said, \u201cAs the World Media Awards celebrates its fifth year, the bar has been raised yet again. Not only did we have a record number of entries from all over the world \u2013 up by 100 percent on last year \u2013 the quality of the shortlisted campaigns was exceptionally high. Creating authentic content through creative storytelling that crosses multiple platforms and borders is at the heart of what the World Media Group does. In my second year as President, I have been surprised and delighted by the fresh perspectives\u00a0and new approaches in content marketing; I\u2019m excited that the WMG is able to highlight and celebrate this great work.\u201d<\/p>\n

A panel of 30 senior jurors from leading international advertisers, agencies and publishers co-chaired by Woermann and Josh Krichefski, CEO, EMEA at Mediacom, were tasked with selecting the eight category winners and the Grand Prix winner from the many global submissions. The full list of judges can be seen here<\/a>.<\/p>\n

For more information on the World Media Awards and to see the winning entries in fullvisit: http:\/\/sandbox.world-media-group.com\/2020-winners\/<\/a><\/p>\n

\u00a0<\/strong>The winners of the World Media Awards 2020, along with comments from the judges, are as follows:<\/strong>\u00a0<\/strong><\/p>\n\n\n\n
Automotive<\/strong><\/p>\n

Winner \u2013Volkswagen: For the Many, Not the Few – The ID.3
\n<\/strong>Entered by: PHD Global Business
\nCredits: DDB Berlin<\/p>\n

\u201cThis campaign provided a great solution around the democratisation of new electronic vehicle technology to make the Volkswagen ID.3 synonymous with e-mobility.\u201d<\/em><\/p>\n

Brand & Media Owner Partnership<\/strong><\/p>\n

Winner \u2013 Samsung: TV is Making History Again
\n<\/strong>Entered by: Starcom
\nCredits: CNN, Leo Burnett, Adam & Eve\/DDB<\/p>\n

\u201cIf you\u2019re going to do a media partnership, this is the way you do it! This immersive experience into space showed how you could bring out the product benefits of technology by using a really visual entity.\u201d<\/em><\/p>\n

Highly Commended \u2013 Astana International Financial Centre: My Kazakhstan
\n<\/strong>Entered by: <\/strong>Astana International Financial Centre
\nCredits: <\/em><\/strong>Bloomberg Media, Bloomberg Media Studios<\/p>\n

\u201cA well-considered media partnership that made fantastic use of Bloomberg\u2019s content bringing to life the entrepreneurial spirit of Kazakhstan through storytelling.\u201d<\/em><\/p>\n

Corporate Influencer<\/strong><\/p>\n

Winner \u2013Tech Mahindra: In the Future
\n<\/strong>Entered by: <\/strong>The Trust: The Wall Street Journal | Barron’s Group<\/p>\n

\u201cA well-adapted, creative and focused campaign that drove real business results.\u201d<\/em><\/p>\n

Highly Commended \u2013 Shell: The Great Travel Hack
\n<\/strong>Entered by: Mediacom
\n<\/span>Credits: Vayner Media, Wunderman Thompson, Edelman, UEG Worldwide<\/p>\n

\u201cA very engaging campaign with a brave creative approach.\u201d <\/em><\/p>\n

Financial Services<\/strong><\/p>\n

Winner \u2013 Astana International Financial Centre: My Kazakhstan
\n<\/strong>Entered by:<\/strong> Astana International Financial Centre
\nCredits: <\/em><\/strong>Bloomberg Media, Bloomberg Media Studios<\/p>\n

\u201cThis ambitious \u2018country rebrand\u2019 demonstrated some beautiful character profiles that brought to life the entrepreneurial spirit of Kazakhstan. It successfully presented a country that, as an investor, you\u2019d want to back, and achieved impressive business results.\u201d<\/em><\/p>\n

Highly Commended \u2013 UBS: <\/strong>Are You Investing in What Matters to You?
\nEntered by:<\/strong> Spark Foundry
\nCredits:<\/strong> The New York Times, T Brand Studio<\/p>\n

\u201cThis excellent multimedia story with a personalised CTA challenged readers to think about sustainable investments and learn more about how they could make a difference with their portfolio.\u201d <\/em><\/p>\n

Luxury, lifestyle &Fashion<\/strong><\/p>\n

Winner \u2013 Levi\u2019s: <\/strong>What Does Performance Mean to You?<\/strong>
\nEntered by:<\/strong>OMD EMEA
\nCredits<\/strong>: <\/strong>TCO London (Huck Mag)<\/p>\n

\u201cThis partnership redefined masculinity for a brand that\u2019s synonymous with dusty pick-ups and ruggedness, prioritised storytelling over product and delivered significant bottom line uplift.\u201d<\/em><\/p>\n

Highly Commended \u2013 Essity: Viva La Vulva
\n<\/strong>Entered by: Zenith
\nCredits: Poke, AMV BBDO, Ketchum<\/strong><\/p>\n

\u201cOne of those campaigns that is likely to be written into media folklore for many years to come. It tackled a very delicate topic with respect and humour to effect real cultural change.\u201d\u00a0 <\/em><\/p>\n

Media & Entertainment<\/strong><\/p>\n

Winner \u2013Electronic Arts: FIFA20 Play Wrong
\n<\/strong>Entered by:m\/SIX
\nCredits: Copa90<\/p>\n

\u201cA brave and fresh approach to the category. Strong storytelling with authentic content that also had local resonance, and a partnership that played out well across all of the creative concept.\u201d <\/em><\/p>\n

Technology & Telecommunications<\/strong><\/p>\n

Winner& Grand Prix Winner \u2013Sonos: Brilliant Sound at Intersections of Culture and Cool
\n<\/strong>Entered by: Vizeum & 360i, Dentsu Group
\n<\/span>Credits: ACAST, Amazon, WeTransfer, Anomaly<\/p>\n

\u201cThe campaign leveraged smart insights into the audience and their passion for their subjects. It combined OOH in cities around the world with great digital, podcasts and innovative Amazon placements, resulting in a really well-integrated campaign.\u201d <\/em><\/p>\n

Travel & Tourism<\/strong><\/p>\n

Winner \u2013Tourism Australia: From Country to Company
\n<\/strong>Entered by: UM Australia<\/p>\n

\u201cThis campaign was developed from having genuine empathy for the needs of their target audience and demonstrated a fantastic use of partnerships.\u201d<\/em><\/p>\n

Highly Commended \u2013 Narok County Government<\/strong>: <\/strong>Moments of Wonder
\n<\/strong>Entered by: Reuters Plus<\/p>\n

\u201cA stunning campaign that really brought the beauty of the country to life.\u201d<\/em><\/p>\n

CONTENT LEADERSHIP & INNOVATION<\/strong><\/p>\n

This award is for the individual recognised by peers for their talent in creating exemplary content-driven campaigns with brand bravery, creativity and innovation.<\/p>\n

Winner \u2013 Johan Jervoe, Chief Marketing Officer, UBS<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/strong>#ENDS#<\/strong><\/p>\n

Media contact: Charlotte Panther, M: 07834431206, E: charlottepantherpr@gmail.com<\/strong><\/p>\n

*About The World Media Group<\/strong>
\nThe\u00a0World Media Group\u00a0is a strategic alliance of leading international media organisations that connects brands with highly engaged, influential audiences in the context of trusted and renowned journalism. Its members include The Atlantic, BBC Global News, Bloomberg Media Group, Business Insider,\u00a0The Economist,\u00a0The Financial Times,\u00a0Forbes, Fortune, National Geographic, Reuters, The New York Times Company, Time, The Wall Street Journal, The Washington Post, and associate members: Moat and The Smithsonian.<\/p>\n

\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2018Brilliant Sound at Intersections of Culture and Cool\u2019 Wins this Year\u2019s Grand Prix London, Thursday 10th September 2020 \u2013 The World Media Group is pleased to announce the winners of the 2020 World Media Awards.Top brands including Astana International Financial Centre, Electronic Arts, Levi\u2019s, Samsung, Shell, Sonos, Tech Mahindra, Tourism Australia and Volkswagen were amongst […]<\/p>\n","protected":false},"author":2,"featured_media":16698,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,20],"tags":[62,82,77,78,149,150,81],"class_list":["post-16682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards-news","category-news","tag-62","tag-advertising","tag-content-led-marketing","tag-global","tag-results","tag-winners","tag-world-media-awards-2020"],"yoast_head":"\nJudges Like the Sound of Sonos\u2019s Campaign at the 2020 World Media Awards - 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