{"id":16520,"date":"2020-07-21T09:35:50","date_gmt":"2020-07-21T09:35:50","guid":{"rendered":"http:\/\/sandbox.world-media-group.com\/?p=16520"},"modified":"2020-07-21T09:35:50","modified_gmt":"2020-07-21T09:35:50","slug":"why-content-marketers-must-look-beyond-traditional-kpis","status":"publish","type":"post","link":"https:\/\/sandbox.world-media-group.com\/admin\/2020\/07\/21\/why-content-marketers-must-look-beyond-traditional-kpis\/","title":{"rendered":"Why content marketers must look beyond traditional KPIs"},"content":{"rendered":"<p class=\"jeg_post_subtitle\">When audiences are likely to judge a campaign based on factors such as interest, tone, integrity, accuracy, relevance and credibility when deciding whether to engage or not, are traditional KPIs such as \u2018engagement\u2019 and \u2018time spent with content\u2019 still relevant?\u00a0 Alex Delamain, President of the World Media Group and SVP, Head of Client Services, EMEA at The Economist highlights this important subject.<\/p>\n<p>To read this article published in MediaSector please click <a href=\"https:\/\/www.mediasector.co.uk\/features\/why-content-marketers-must-look-beyond-traditional-kpis\/\">HERE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When audiences are likely to judge a campaign based on factors such as interest, tone, integrity, accuracy, relevance and credibility when deciding whether to engage or not, are traditional KPIs such as \u2018engagement\u2019 and \u2018time spent with content\u2019 still relevant?\u00a0 Alex Delamain, President of the World Media Group and SVP, Head of Client Services, EMEA [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8757,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,37],"tags":[62,82,132,63,133,134,77,135,78,136,137,138,86],"class_list":["post-16520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-thought-leadership","tag-62","tag-advertising","tag-alex-delamain","tag-branding","tag-content","tag-content-marketers","tag-content-led-marketing","tag-engagement-time","tag-global","tag-kpis","tag-mediasector","tag-the-economist","tag-thought-piece"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - 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