{"id":1577,"date":"2016-12-19T15:28:45","date_gmt":"2016-12-19T15:28:45","guid":{"rendered":"http:\/\/www.wm-awards.com\/?p=1577"},"modified":"2016-12-19T15:28:45","modified_gmt":"2016-12-19T15:28:45","slug":"panel-discussion","status":"publish","type":"post","link":"https:\/\/sandbox.world-media-group.com\/admin\/2016\/12\/19\/panel-discussion\/","title":{"rendered":"Masterclass in Storytelling"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/g-I4h5RkOGk?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Four of our World Media Awards judges participated in a World Media Group hosted Masterclass in Storytelling in London in October \u2013 and we\u2019re delighted to bring you the highlights of the discussion during which they identified the essential building blocks for telling great brand stories, referred to real examples of effective corporate brand storytelling and provided some really useful \u201cdo\u2019s and don\u2019ts\u201d for branded content. Irene Mia, Global Editorial Director for The Economist chaired the discussion, which included Matt McAllester, Editor of Newsweek; Raquel Bubar, Director of T Brand Studio International at The New York Times and Arif Durrani, Commercial Editor EMEA for Bloomberg Media, alongside Libby Wright, Worldwide Content Lead for MediaCom Beyond Advertising and Maria Dsouza, Content Director for MEC Wavemaker.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/g-I4h5RkOGk?rel=0&amp;showinfo=0\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Four of our World Media Awards judges participated in a World Media Group hosted Masterclass in Storytelling in London in October \u2013 and we\u2019re delighted to bring you the highlights of the discussion during which they identified the essential building blocks for telling great brand stories, referred to real examples of effective corporate brand storytelling and provided some really useful \u201cdo\u2019s and don\u2019ts\u201d for branded content.  Irene Mia, Global Editorial Director for The Economist chaired the discussion, which included Matt McAllester, Editor of Newsweek; Raquel Bubar, Director of T Brand Studio International at The New York Times and Arif Durrani, Commercial Editor EMEA for Bloomberg Media, alongside Libby Wright, Worldwide Content Lead for MediaCom Beyond Advertising and Maria Dsouza, Content Director for MEC Wavemaker.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-1577","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Masterclass in Storytelling - World Media Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandbox.world-media-group.com\/admin\/2016\/12\/19\/panel-discussion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Masterclass in Storytelling - World Media Group\" \/>\n<meta property=\"og:description\" content=\"Four of our World Media Awards judges participated in a World Media Group hosted Masterclass in Storytelling in London in October \u2013 and we\u2019re delighted to bring you the highlights of the discussion during which they identified the essential building blocks for telling great brand stories, referred to real examples of effective corporate brand storytelling and provided some really useful \u201cdo\u2019s and don\u2019ts\u201d for branded content. Irene Mia, Global Editorial Director for The Economist chaired the discussion, which included Matt McAllester, Editor of Newsweek; Raquel Bubar, Director of T Brand Studio International at The New York Times and Arif Durrani, Commercial Editor EMEA for Bloomberg Media, alongside Libby Wright, Worldwide Content Lead for MediaCom Beyond Advertising and Maria Dsouza, Content Director for MEC Wavemaker.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sandbox.world-media-group.com\/admin\/2016\/12\/19\/panel-discussion\/\" \/>\n<meta property=\"og:site_name\" content=\"World Media Group\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-19T15:28:45+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2016\/12\/19\/panel-discussion\/\",\"url\":\"https:\/\/sandbox.world-media-group.com\/admin\/2016\/12\/19\/panel-discussion\/\",\"name\":\"Masterclass in Storytelling - World Media Group\",\"isPartOf\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#website\"},\"datePublished\":\"2016-12-19T15:28:45+00:00\",\"dateModified\":\"2016-12-19T15:28:45+00:00\",\"author\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#\/schema\/person\/dbce826d62e52339ca626e54f2359b55\"},\"breadcrumb\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2016\/12\/19\/panel-discussion\/#breadcrumb\"},\"inLanguage\":\"WMG-custom\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sandbox.world-media-group.com\/admin\/2016\/12\/19\/panel-discussion\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2016\/12\/19\/panel-discussion\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sandbox.world-media-group.com\/admin\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Masterclass in Storytelling\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#website\",\"url\":\"https:\/\/sandbox.world-media-group.com\/admin\/\",\"name\":\"World Media Group\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sandbox.world-media-group.com\/admin\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"WMG-custom\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#\/schema\/person\/dbce826d62e52339ca626e54f2359b55\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"WMG-custom\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/eb3708cad1475a76adb01b961d3763fdd6866886f1172f6f17db7bb5bf1c8a82?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/eb3708cad1475a76adb01b961d3763fdd6866886f1172f6f17db7bb5bf1c8a82?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/sandbox.world-media-group.com\/admin\"],\"url\":\"https:\/\/sandbox.world-media-group.com\/admin\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Masterclass in Storytelling - World Media Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sandbox.world-media-group.com\/admin\/2016\/12\/19\/panel-discussion\/","og_locale":"en_US","og_type":"article","og_title":"Masterclass in Storytelling - World Media Group","og_description":"Four of our World Media Awards judges participated in a World Media Group hosted Masterclass in Storytelling in London in October \u2013 and we\u2019re delighted to bring you the highlights of the discussion during which they identified the essential building blocks for telling great brand stories, referred to real examples of effective corporate brand storytelling and provided some really useful \u201cdo\u2019s and don\u2019ts\u201d for branded content. 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