{"id":15326,"date":"2020-03-12T09:49:46","date_gmt":"2020-03-12T09:49:46","guid":{"rendered":"http:\/\/sandbox.world-media-group.com\/?p=15326"},"modified":"2020-03-12T09:49:46","modified_gmt":"2020-03-12T09:49:46","slug":"ubs-cmo-johan-jervoe-wins-this-years-content-leadership-innovation-award-as-the-world-media-awards-2020-shortlist-is-announced","status":"publish","type":"post","link":"https:\/\/sandbox.world-media-group.com\/admin\/2020\/03\/12\/ubs-cmo-johan-jervoe-wins-this-years-content-leadership-innovation-award-as-the-world-media-awards-2020-shortlist-is-announced\/","title":{"rendered":"UBS CMO Johan Jervoe Wins This Year\u2019s \u2018Content Leadership & Innovation Award\u2019 as the World Media Awards 2020 Shortlist is Announced"},"content":{"rendered":"

UBS CMO Johan Jervoe Wins This Year\u2019s \u2018Content Leadership & Innovation Award\u2019 as the World Media Awards 2020 Shortlist is Announced<\/strong><\/p>\n

London, Thursday 12th<\/sup> March: The World Media Group*has announced the shortlist for the 2020 World Media Awards<\/a> (WMAs), which showcase the world\u2019s best content-driven, cross-border advertising campaigns. This was a record year for the WMAs with entries up by 50 percent. The awards attracted strong international interest from Australia, Chile, France, Germany, Hong Kong, Singapore, the UK and the USA amongst other countries, spanning APAC, EMEA and the Americas.<\/p>\n

Johan Jervoe, CMO at UBS was announced as the winner of the WMAs Content Leadership & Innovation Award<\/a> today.This award is for the individual recognised by peers for their talent in creating exemplary content-driven campaigns with brand bravery, creativity and innovation. Jervoe will receive his special award at this year\u2019s WMAs celebration.<\/p>\n

The shortlist includes a wide variety of renowned international brands, including Audi, Bayer, British Airways, Canon, Formula One, Levi\u2019s, PlayStation, Prada, Shell, BNP Paribas, Samsung and Sonos.<\/p>\n

The entries were shortlisted by an international team of over 30 heavyweight jurors from leading advertisers, agencies and publishers, reflecting the vital importance of collaboration between all three parties when creating effective content-driven marketing campaigns. The jury is Co-Chaired by Josh Krichefski, CEO, EMEA at Mediacom.The full list of judges can be seen here<\/a>.<\/p>\n

Says Krichefski, \u201cWe had a stellar line-up of contenders for the Content Leadership & Innovation Award this year and choosing a winner was incredibly tough. All nominees have demonstrated brand bravery, creativity and innovation in pushing the boundaries of content marketing to achieve outstanding results. In the end, Johan Jervoe edged out the competition with his <\/em>bold approach to developing the UBS brand identity and strategy, backed up by his commitment\u00a0to driving industry best practice around viewability measurement and audience targeting.\u201d<\/em><\/p>\n

Alex Delamain, President of the World Media Group and SVP, Head of Sales,EMEA, at The Economist, adds:\u201cAs the World Media Awards celebrates its fifth year, we have been delighted to see a substantial increase in high quality entries from all over the world. Supporting authentic storytelling through journalistic and commercial content is at the heart of what the World Media Group does so I\u2019m pleased to see such a <\/em>diverse range of campaigns from almost 40 international brands on the shortlist,demonstrating the valuable role content marketing plays in bringing stories to life.\u201d<\/em><\/p>\n

Awards Reception: <\/strong>The final category winners will be announced at the World Media Awards Reception at the Ham Yard Hotel in London on Thursday 30th<\/sup> April. The winner of this year\u2019s prestigious Grand Prix Award will also be announced on the night, joining previous years\u2019 Grand Prix winners, London & Partners, Tata Motors, Shell and Fox as the \u2018best of the best\u2019.<\/p>\n

Winners\u2019 Perks: <\/strong>The Awards are unique in that all winners not only walk away with a trophy and kudos on the night, but will also see their work celebrated in an exclusive worldwide advertising campaign valued at \u20ac650K+ which will run across leading international media brands: The Atlantic, BBC Global News, Bloomberg Media Group, Business Insider, The Economist, Forbes, Fortune, National Geographic, The New York Times, Reuters, Time, The Wall Street Journal and The Washington Post, all members of the World Media Group.<\/p>\n

The 2020 shortlist is as follows:<\/p>\n

Automotive<\/u><\/strong><\/p>\n\n\n\n\n\n\n\n\n
Brand\/ Campaign<\/strong><\/td>\nEntered by<\/strong><\/td>\n<\/tr>\n
Audi \u2013 Electric Earth<\/td>\nNational Geographic Partners<\/td>\n<\/tr>\n
Bentley \u2013 An Extraordinary Journey To The Future<\/td>\nPHD Global Business<\/td>\n<\/tr>\n
Porsche Taycan \u2013 The Electric Dialogue<\/td>\nPHD Global<\/td>\n<\/tr>\n
Renault LATAM \u2013 Competition Is In Your DNA<\/td>\nHavas Media Argentina<\/td>\n<\/tr>\n
Volkswagen \u2013 For The Many, Not The Few – The ID.3<\/td>\nPHD Global Business<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Brand \/ Media Partnership<\/u><\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n
Brand\/ Campaign<\/strong><\/td>\nEntered by<\/strong><\/td>\n<\/tr>\n
DBLTAP & Alita: Battle Angel<\/td>\nMinute Media<\/td>\n<\/tr>\n
Astana International Financial Centre \u2013 My Kazakhstan<\/td>\nAstana International Financial Centre<\/td>\n<\/tr>\n
British Airways \u2013 BA 100 Modern Britons<\/td>\nThe Wall Street Journal | Barron’s Group<\/td>\n<\/tr>\n
Corteva Agriscience\u2013 Follow The Food<\/td>\nBBC StoryWorks<\/td>\n<\/tr>\n
DXC Technology \u2013 The Winning Edge<\/td>\nThe Economist Group<\/td>\n<\/tr>\n
Renaissance\u2013 Discover This Way<\/td>\nSpark Foundry<\/td>\n<\/tr>\n
Samsung \u2013 TV Is Making History Again<\/td>\nStarcom<\/td>\n<\/tr>\n
Sheraton \u2013 Global Experience, Local Connections<\/td>\nSpark Foundry<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Corporate Influencer<\/u><\/strong><\/p>\n\n\n\n\n\n\n\n\n
Brand\/ Campaign<\/strong><\/td>\nEntered by<\/strong><\/td>\n<\/tr>\n
Bayer \u2013 Can We Live Better?<\/td>\nMediaCom<\/td>\n<\/tr>\n
Corteva Agriscience\u2013 Follow The Food<\/td>\nBBC StoryWorks<\/td>\n<\/tr>\n
Shell \u2013 The Great Travel Hack<\/td>\nMediacom<\/td>\n<\/tr>\n
Tech Mahindra \u2013 In The Future<\/td>\nThe Trust |The Wall Street Journal | Barron’s Group<\/td>\n<\/tr>\n
VistaJet\u2013 Secrets Of The CEO<\/td>\nThe Wall Street Journal | Barron’s Group<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Financial Services<\/u><\/strong><\/p>\n\n\n\n\n\n\n\n
Brand\/ Campaign<\/strong><\/td>\nEntered by<\/strong><\/td>\n<\/tr>\n
Astana International Financial Centre \u2013 My Kazakhstan<\/td>\nAstana International Financial Centre<\/td>\n<\/tr>\n
BNP Paribas \u2013 The Challenge Of Sustainable Finance<\/td>\nMapp Media<\/td>\n<\/tr>\n
UBS \u2013 Are You Investing In What Matters To You?<\/td>\nSpark Foundry<\/td>\n<\/tr>\n
UBS \u2013 Why Doing Good Can Be Good For Your Portfolio<\/td>\nWP BrandStudio, The Washington Post<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Lifestyle, Luxury & Fashion<\/u><\/strong><\/p>\n\n\n\n\n\n\n\n\n
Brand\/ Campaign<\/strong><\/td>\nEntered by<\/strong><\/td>\n<\/tr>\n
Audemars Piguet \u2013 Art Series<\/td>\nT Brand Studio, The New York Times<\/td>\n<\/tr>\n
Essity\u2013<\/strong>Viva La Vulva<\/td>\nZenith<\/td>\n<\/tr>\n
Levi\u2019s \u2013 What Does Performance Mean To You?<\/td>\nOMD EMEA<\/td>\n<\/tr>\n
Prada EcoNyl \u2013 What We Carry<\/td>\nNational Geographic Partners<\/td>\n<\/tr>\n
Zenith Watches \u2013 Zenith El Primero – A Forgotten Treasure<\/td>\nKR Wavemaker<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/u><\/strong><\/p>\n

Media & Entertainment<\/u><\/strong><\/p>\n\n\n\n\n\n\n\n
Brand\/ Campaign<\/strong><\/td>\nEntered by<\/strong><\/td>\n<\/tr>\n
Electronic Arts \u2013 FIFA20 ‘Play Wrong’<\/td>\nm\/SIX<\/td>\n<\/tr>\n
Formula 1 \u2013Bolder And Braver Wins The Race<\/td>\nWavemaker Global<\/td>\n<\/tr>\n
PlayStation Store \u2013 PlayStation: Black Friday EMEA<\/td>\nMediaCom<\/td>\n<\/tr>\n
Walls \u2013 Unilever \u2013 Talking Ice Cream 2019<\/td>\nMindshare WW<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/u><\/strong><\/p>\n

Technology & Telecoms <\/u><\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n
Brand\/ Campaign<\/strong><\/td>\nEntered by<\/strong><\/td>\n<\/tr>\n
Canon \u2013 Rugby World Cup 2019<\/td>\nPHD International<\/td>\n<\/tr>\n
HP \u2013 Go For Growth<\/td>\nPHD Global<\/td>\n<\/tr>\n
Samsung \u2013 Powering Urban Nomads<\/td>\nStarcom<\/td>\n<\/tr>\n
Samsung \u2013 TV Is Making History Again<\/td>\nStarcom<\/td>\n<\/tr>\n
Sonos\u2013Brilliant Sound At Intersections Of Culture And Cool<\/td>\nVizeum & 360i, Dentsu Group<\/td>\n<\/tr>\n
Tech Mahindra \u2013 In The Future<\/td>\nThe Trust |The Wall Street Journal | Barron’s Group<\/td>\n<\/tr>\n
Teradata \u2013From Data To Answers<\/td>\nForbes<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Travel & Tourism<\/u><\/strong><\/p>\n\n\n\n\n\n\n\n\n\n
Brand\/ Campaign<\/strong><\/td>\nEntered by<\/strong><\/td>\n<\/tr>\n
Emirates\u2013 Captains Of Africa<\/td>\nBBC StoryWorks<\/td>\n<\/tr>\n
Narok County Government\u2013 Moments Of Wonder<\/td>\nReuters Plus<\/td>\n<\/tr>\n
South African Tourism \u2013 Where Great Minds Meet<\/td>\nCNBC Catalyst<\/td>\n<\/tr>\n
Tourism Australia \u2013 From Country To Company<\/td>\nUM Australia<\/td>\n<\/tr>\n
Tourism New Zealand \u2013 Welcome To New Zealand<\/td>\nNational Geographic Partners<\/td>\n<\/tr>\n
VistaJet\u2013 Secrets Of The CEO<\/td>\nThe Wall Street Journal | Barron’s Group<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Details of the shortlisted entries can be found here<\/a>.<\/p>\n

#ENDS#<\/strong><\/p>\n

Media contact: <\/strong><\/p>\n

Charlotte Panther T: 07834 431206 or E:<\/strong>charlottepantherpr@gmail.com<\/strong><\/a><\/p>\n

\u00a0<\/strong>*About the World Media Group:<\/strong>
\nThe World Media Group is a strategic alliance of leading international media organizations that connects brands with highly engaged, influential audiences in the context of trusted and renowned journalism. Its members include The Atlantic, BBC Global News, Bloomberg Media Group, Business Insider, The Economist, Forbes, Fortune, National Geographic, Reuters, The New York Times, Time, The Wall Street Journal, The Washington Post, and associate members: Moat, Smartology and The Smithsonian. Visit www.world-media-group.com<\/a> for further information.<\/p>\n","protected":false},"excerpt":{"rendered":"

UBS CMO Johan Jervoe Wins This Year\u2019s \u2018Content Leadership & Innovation Award\u2019 as the World Media Awards 2020 Shortlist is Announced London, Thursday 12th March: The World Media Group*has announced the shortlist for the 2020 World Media Awards (WMAs), which showcase the world\u2019s best content-driven, cross-border advertising campaigns. This was a record year for the […]<\/p>\n","protected":false},"author":2,"featured_media":15322,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,20],"tags":[],"class_list":["post-15326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards-news","category-news"],"yoast_head":"\nUBS CMO Johan Jervoe Wins This Year\u2019s \u2018Content Leadership & Innovation Award\u2019 as the World Media Awards 2020 Shortlist is Announced - World Media Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandbox.world-media-group.com\/admin\/2020\/03\/12\/ubs-cmo-johan-jervoe-wins-this-years-content-leadership-innovation-award-as-the-world-media-awards-2020-shortlist-is-announced\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UBS CMO Johan Jervoe Wins This Year\u2019s \u2018Content Leadership & Innovation Award\u2019 as the World Media Awards 2020 Shortlist is Announced - World Media Group\" \/>\n<meta property=\"og:description\" content=\"UBS CMO Johan Jervoe Wins This Year\u2019s \u2018Content Leadership & Innovation Award\u2019 as the World Media Awards 2020 Shortlist is Announced London, Thursday 12th March: The World Media Group*has announced the shortlist for the 2020 World Media Awards (WMAs), which showcase the world\u2019s best content-driven, cross-border advertising campaigns. 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