{"id":14554,"date":"2020-01-30T14:54:09","date_gmt":"2020-01-30T14:54:09","guid":{"rendered":"http:\/\/sandbox.world-media-group.com\/?p=14554"},"modified":"2020-01-30T14:54:09","modified_gmt":"2020-01-30T14:54:09","slug":"marketers-expect-content-driven-campaigns-to-increase-in-2020","status":"publish","type":"post","link":"https:\/\/sandbox.world-media-group.com\/admin\/2020\/01\/30\/marketers-expect-content-driven-campaigns-to-increase-in-2020\/","title":{"rendered":"Marketers Expect Content-Driven Campaigns to Increase in 2020"},"content":{"rendered":"<p class=\"-intro-text\"><a class=\"asset-type_click\" href=\"https:\/\/www.emarketer.com\/articles\" data-analytics=\"Article-Click\">Article<\/a>\u00a0by<b class=\"spec_article_authors\">\u00a0Amy He<\/b>\u00a0\u00a0|\u00a0\u00a0<b class=\"spec_article_date\">Jan 27, 2020<\/b> \u00a0| EMarketer<\/p>\n<p>Marketers predicted that they will use more content-driven campaigns and audio and emerging formats in 2020, according to new research from <a href=\"http:\/\/sandbox.world-media-group.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-analytics=\"Article-Link-Click-http:\/\/sandbox.world-media-group.com\/\">World Media Group<\/a>.<\/p>\n<p>About 80% of marketing professionals worldwide surveyed in October 2019 said they expect content-led campaigns to grow over the next two years, with 19% saying they expect they would stabilize. Only 2% of respondents said there would be a decline.<\/p>\n<p><a href=\"https:\/\/www.emarketer.com\/content\/marketers-expect-content-driven-campaigns-to-increase-in-2020\">View the full article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Article\u00a0by\u00a0Amy He\u00a0\u00a0|\u00a0\u00a0Jan 27, 2020 \u00a0| EMarketer Marketers predicted that they will use more content-driven campaigns and audio and emerging formats in 2020, according to new research from World Media Group. About 80% of marketing professionals worldwide surveyed in October 2019 said they expect content-led campaigns to grow over the next two years, with 19% saying [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14556,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,20,58],"tags":[62,82,83,84,77,85,78,31,86,81],"class_list":["post-14554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards-news","category-news","category-research","tag-62","tag-advertising","tag-amy-he","tag-content-led-campaigns","tag-content-led-marketing","tag-e-marketer","tag-global","tag-marketing","tag-thought-piece","tag-world-media-awards-2020"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketers Expect Content-Driven Campaigns to Increase in 2020 - World Media Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandbox.world-media-group.com\/admin\/2020\/01\/30\/marketers-expect-content-driven-campaigns-to-increase-in-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketers Expect Content-Driven Campaigns to Increase in 2020 - World Media Group\" \/>\n<meta property=\"og:description\" content=\"Article\u00a0by\u00a0Amy He\u00a0\u00a0|\u00a0\u00a0Jan 27, 2020 \u00a0| EMarketer Marketers predicted that they will use more content-driven campaigns and audio and emerging formats in 2020, according to new research from World Media Group. About 80% of marketing professionals worldwide surveyed in October 2019 said they expect content-led campaigns to grow over the next two years, with 19% saying [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sandbox.world-media-group.com\/admin\/2020\/01\/30\/marketers-expect-content-driven-campaigns-to-increase-in-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"World Media Group\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-30T14:54:09+00:00\" \/>\n<meta name=\"author\" content=\"Sheryl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sheryl\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2020\/01\/30\/marketers-expect-content-driven-campaigns-to-increase-in-2020\/\",\"url\":\"https:\/\/sandbox.world-media-group.com\/admin\/2020\/01\/30\/marketers-expect-content-driven-campaigns-to-increase-in-2020\/\",\"name\":\"Marketers Expect Content-Driven Campaigns to Increase in 2020 - World Media Group\",\"isPartOf\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2020\/01\/30\/marketers-expect-content-driven-campaigns-to-increase-in-2020\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2020\/01\/30\/marketers-expect-content-driven-campaigns-to-increase-in-2020\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2020-01-30T14:54:09+00:00\",\"dateModified\":\"2020-01-30T14:54:09+00:00\",\"author\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#\/schema\/person\/85a47e286650a4c79c574a935919a13a\"},\"breadcrumb\":{\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2020\/01\/30\/marketers-expect-content-driven-campaigns-to-increase-in-2020\/#breadcrumb\"},\"inLanguage\":\"WMG-custom\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sandbox.world-media-group.com\/admin\/2020\/01\/30\/marketers-expect-content-driven-campaigns-to-increase-in-2020\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"WMG-custom\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2020\/01\/30\/marketers-expect-content-driven-campaigns-to-increase-in-2020\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/2020\/01\/30\/marketers-expect-content-driven-campaigns-to-increase-in-2020\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sandbox.world-media-group.com\/admin\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketers Expect Content-Driven Campaigns to Increase in 2020\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#website\",\"url\":\"https:\/\/sandbox.world-media-group.com\/admin\/\",\"name\":\"World Media Group\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sandbox.world-media-group.com\/admin\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"WMG-custom\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#\/schema\/person\/85a47e286650a4c79c574a935919a13a\",\"name\":\"Sheryl\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"WMG-custom\",\"@id\":\"https:\/\/sandbox.world-media-group.com\/admin\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"Sheryl\"},\"url\":\"https:\/\/sandbox.world-media-group.com\/admin\/author\/sheryl\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketers Expect Content-Driven Campaigns to Increase in 2020 - World Media Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sandbox.world-media-group.com\/admin\/2020\/01\/30\/marketers-expect-content-driven-campaigns-to-increase-in-2020\/","og_locale":"en_US","og_type":"article","og_title":"Marketers Expect Content-Driven Campaigns to Increase in 2020 - World Media Group","og_description":"Article\u00a0by\u00a0Amy He\u00a0\u00a0|\u00a0\u00a0Jan 27, 2020 \u00a0| EMarketer Marketers predicted that they will use more content-driven campaigns and audio and emerging formats in 2020, according to new research from World Media Group. About 80% of marketing professionals worldwide surveyed in October 2019 said they expect content-led campaigns to grow over the next two years, with 19% saying [&hellip;]","og_url":"https:\/\/sandbox.world-media-group.com\/admin\/2020\/01\/30\/marketers-expect-content-driven-campaigns-to-increase-in-2020\/","og_site_name":"World Media Group","article_published_time":"2020-01-30T14:54:09+00:00","author":"Sheryl","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sheryl"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sandbox.world-media-group.com\/admin\/2020\/01\/30\/marketers-expect-content-driven-campaigns-to-increase-in-2020\/","url":"https:\/\/sandbox.world-media-group.com\/admin\/2020\/01\/30\/marketers-expect-content-driven-campaigns-to-increase-in-2020\/","name":"Marketers Expect Content-Driven Campaigns to Increase in 2020 - World Media Group","isPartOf":{"@id":"https:\/\/sandbox.world-media-group.com\/admin\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sandbox.world-media-group.com\/admin\/2020\/01\/30\/marketers-expect-content-driven-campaigns-to-increase-in-2020\/#primaryimage"},"image":{"@id":"https:\/\/sandbox.world-media-group.com\/admin\/2020\/01\/30\/marketers-expect-content-driven-campaigns-to-increase-in-2020\/#primaryimage"},"thumbnailUrl":"","datePublished":"2020-01-30T14:54:09+00:00","dateModified":"2020-01-30T14:54:09+00:00","author":{"@id":"https:\/\/sandbox.world-media-group.com\/admin\/#\/schema\/person\/85a47e286650a4c79c574a935919a13a"},"breadcrumb":{"@id":"https:\/\/sandbox.world-media-group.com\/admin\/2020\/01\/30\/marketers-expect-content-driven-campaigns-to-increase-in-2020\/#breadcrumb"},"inLanguage":"WMG-custom","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sandbox.world-media-group.com\/admin\/2020\/01\/30\/marketers-expect-content-driven-campaigns-to-increase-in-2020\/"]}]},{"@type":"ImageObject","inLanguage":"WMG-custom","@id":"https:\/\/sandbox.world-media-group.com\/admin\/2020\/01\/30\/marketers-expect-content-driven-campaigns-to-increase-in-2020\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/sandbox.world-media-group.com\/admin\/2020\/01\/30\/marketers-expect-content-driven-campaigns-to-increase-in-2020\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sandbox.world-media-group.com\/admin\/"},{"@type":"ListItem","position":2,"name":"Marketers Expect Content-Driven Campaigns to Increase in 2020"}]},{"@type":"WebSite","@id":"https:\/\/sandbox.world-media-group.com\/admin\/#website","url":"https:\/\/sandbox.world-media-group.com\/admin\/","name":"World Media Group","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sandbox.world-media-group.com\/admin\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"WMG-custom"},{"@type":"Person","@id":"https:\/\/sandbox.world-media-group.com\/admin\/#\/schema\/person\/85a47e286650a4c79c574a935919a13a","name":"Sheryl","image":{"@type":"ImageObject","inLanguage":"WMG-custom","@id":"https:\/\/sandbox.world-media-group.com\/admin\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"Sheryl"},"url":"https:\/\/sandbox.world-media-group.com\/admin\/author\/sheryl\/"}]}},"_links":{"self":[{"href":"https:\/\/sandbox.world-media-group.com\/admin\/wp-json\/wp\/v2\/posts\/14554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sandbox.world-media-group.com\/admin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sandbox.world-media-group.com\/admin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sandbox.world-media-group.com\/admin\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sandbox.world-media-group.com\/admin\/wp-json\/wp\/v2\/comments?post=14554"}],"version-history":[{"count":0,"href":"https:\/\/sandbox.world-media-group.com\/admin\/wp-json\/wp\/v2\/posts\/14554\/revisions"}],"wp:attachment":[{"href":"https:\/\/sandbox.world-media-group.com\/admin\/wp-json\/wp\/v2\/media?parent=14554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sandbox.world-media-group.com\/admin\/wp-json\/wp\/v2\/categories?post=14554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sandbox.world-media-group.com\/admin\/wp-json\/wp\/v2\/tags?post=14554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}